Vision/Mission Statement,

Philosophy, Goals and Objectives

 From Here to There

Vision statement
  Mission statement
  Principles/philosophy
Goals
Objectives
 Vision Statement

A vision statement guides the organization to a

better world
A vision statement must:
       conform to the area of responsibility of the
organization
      confine itself to education
      deal with something everyone concerned with
the organization would like to see in the future
 A vision provides more than a picture of the organization’s
future
It is a critical ingredient for change
It represents a global, continual purpose for the
organization
It electrifies and invigorates
It is the ultimate standard toward which all progress
is measured
Its structure is less important than its effect on
the values and behaviors of every member of the
organization
 
 Criteria for a great vision

 Brief and memorable

 Inspiring and challenging
 Descriptive of the ideal
 Appealing to employee, customers and
stakeholders
 Descriptive of future service levels
 Idealistic, standing above the
commonplace
 Enduring
 Vision Statement:
MOE, UPM & Faculty of Educational Studies

The Vision of Ministry of Education is Ideal

school generates glorious generation (Sekolah
unggul penjana generasi terbilang)
The Vision of UPM is to become a university
of international repute (Menjadi universiti
bereputasi antarabangsa)
The Vision of the Faculty of Educational
Studies is to become a world class teaching
and research centre in the field of education
and human resource development.
 Mission statement

Where a vision statement points the organization to

the future, the mission statement explains what the
organization is all about
A mission statement identifies what, and for whom,
agencies, programs or subprograms do
The mission statement must answer the twin
questions of;
       Why the organization was formed?
       What it is supposed to do?
Mission: A brief, comprehensive statement of
purpose of an agency, program or subprogram
 When writing a mission statement, consideration
should be given to the following:
       Who we are?
       What do we do?
       For whom do we do?
       Why do we do it?
       Why are public resources devoted to this effort?
 Three Basic Questions

What are the opportunities or needs the

organization address?
What does the organization do to address
those needs?
What principles and values guide the
organization?
 Mission Statement Criteria

       Identify the overall purpose for the existence of the agency
(statute, rules, executive order etc)
       Identify the basic needs or distinct problems that the agency is
designed to address
       Identify clients, customers (both internal and external) of an
agency
       Help identify customer and stakeholders
expectations/requirements/services/products provided to meet these
requirements, processes and resources used to satisfy these
requirements
Lead to the development of performance measures that
reflect customer and stakeholder requirements
 Defining the Mission Statement

Identify the original purpose of the agency

Why does the agency exist?
      What are the mandates?
      What functions, products/services are or should be, provided?
Reflect the customer and stakeholder base in the statement
       Use the customer/stakeholder identification completed
during the SWOT
Identify current needs or distinct problems
       How do current expectations differ from the original
purpose of the agency?
      What are the primary needs/problems that have to be addressed?
 Review and revise existing mission statements
and draft new statement as appropriate, based upon the
previous question
Has the mission changed? (through legislation)
Are the missions clearly understood by
employees, customers and clients?
Applying SWOT
Reviewing internal strengths and weaknesses
Identifying external opportunities and threats
 Mission Statements of
World Class Business Schools

Harvard University:
We educate leaders who make a difference in the
world
Stanford University:
Our mission is to create ideas that deepen and
advance our understanding of management and with
those ideas to develop innovative, principled, and
insightful leaders who change the world
University of Pennsylvania:
Prepare business leaders to fuel the growth of
industries and economies on a global scale
University of Chicago:
Transform students into confident, effective,
respected business leaders prepared to face the
toughest challenges
University of California:
Offers a superb management education to
outstanding men and women from around the world
Columbia University:
Pioneer active learning, entrepreneurial training and
bridge research and practice
 Mission Statements of
Well-known Companies

Wal-Mart:
To give ordinary folk the chance to buy the
same thing as rich people
3M
To solve unsolved problems innovatively
Walt Disney
To make people happy
 Faculty of Educational Studies
University Putra Malaysia
Mission Statement

To become a pioneering centre for knowledge

and learning that contributes to the
advancement of humankind in the field of
education and human resource development.
Menerajui penerokaan ilmu dan kemahiran
yang menyumbang kepada kemajuan dalam
bidang pendidikan dan pembangunan sumber
manusia.
 UPM Mission Statement

The university’s mission is to be a leading center of

learning and research, contributing not only towards
the creation of wealth and nation building but also
towards universal human advancement and discovery
of knowledge.
Menjadi Pusat Pembelajaran dan Penyelidikan yang
utama, yang memberikan sumbangan bukan sahaja
kepada pembentukan kekayaan dan pembangunan
negara bangsa, tetapi juga kepada kemajuan manusia
dan penerokaan ilmu sejagat.
 Mission Statement of MOE (KPM)

To develop a world class quality education system which

will realize to the full potential of the individual and fulfill
the aspiration of the Malaysian nation.

A vision without a mission is an impractical notion.

  A mission without values could lead to an ‘ends
justifies any means’

Your thoughts!!!
Dissemination of Vision, Mission and
Educational Goals (UPM)

Made known to the internal and external

stakeholders through:
Print media: Strategic Plan 2001 – 2010 (Rev. 2007),
faculty guide, posters, academic calendars, various
university publications …
Electronic media: University Website and Putra FM
Radio
Others: In-service training, workshops, meetings,
staff associations, and alumni activities
Through Corporate Communication Divisions
 Philosophy/Principles

Principles are core values and philosophies that

describe how an agency conducts itself in carrying out
its mission
Philosophy deals with belief systems and tries to
explain certain phenomena:
       How do individuals learn?
       What is knowledge?
       Where does knowledge come from?
       What are values?
Where do values come from?
 Principles also:
      serve as criteria to guide decision-making at all
levels of an agency
      express the common values that can be embraced
by the whole organization
      are powerful instruments for changing
organizational culture
      motivate employees
How an individual believes children learn will
greatly determine the methods used to teach.
 The philosophical statement of a school system
should confine itself to answering the questions of belief
listed above.
A philosophical statement should address: How
individuals learn? The type of setting that is
conducive to learning. The larger picture of values
and where knowledge originates.
 Educational Philosophy

Education in Malaysia is an on-going effort towards

further developing the potential of individuals in a holistic
and integrated manner, so as to produce individuals who
are intellectually, spiritually, emotionally and physically
balanced and harmonious, based on firm belief in God.
Our efforts are focused towards creating Malaysian citizen
who are knowledgeable and competent, who possess high
moral standards, and who are responsible and capable of
achieving a high level of personal well-being and able to
contribute to the harmony and prosperity of the family, the
society and the nation at large.
 Goals

The goals of an organization can never be achieved

but are something towards which an organization
works (Earthman, 1992)
Goals are the desired end result, generally after
three or more year
The goal statements should reflect vision, mission,
and philosophical statements
 Criteria for Goals

Goals will be in harmony with, and clarify the agency

vision, mission and principles/philosophy
Goals will address priorities and the results of the
internal/external assessment and may be developed in
response to strategic issues
Goals will remain essentially unchanged
Goals will normally encompass a relatively long
period
Goals will address the gaps between the current
and desired level of service
Faculty of Educational Studies Aim/Goals

To produce graduates who excel, publish

quality research and provide professional
services in the field of education and human
resource development in order to meet the
demands of the nation.

Melahirkan graduan yang cemerlang,

penyelidikan berkualiti dan memberi khidmat
profesional dalam bidang pendidikan dan
pembangunan sumber manusia untuk
memenuhi keperluan negara.
 UPM Goals (10)
1. To produce quality graduates who are competitive and resilient
(Melahirkan graduan yang berkualiti, berdaya saing dan berusaha
untuk terus maju.)
2. To enhance the quality of UPM students through inculcation of soft
skills
(Memperkasakan pelajar UPM dengan penguasaan kemahiran
insaniah.)
3. To transform UPM into a renowned university
(Menjadikan UPM sebagai Universiti Penyelidikan yang terkemuka.)
4. To strengthen UPM as a center of excellence in agriculture education
and research
(Memperkasakan UPM sebagai pusat kecemerlangan pendidikan dan
penyelidikan pertanian.)
5. To broaden and strengthen UPM network with industry and society
(Meningkatkan jalinan industri dan masyarakat )
6. To manage human capital and work environment effectively
(Mengurus modal insan dan persekitaran kerja dengan cemerlang.)
7. To enhance a quality management system based on good practice
(Mengurus modal insan dan persekitaran kerja dengan cemerlang.)
8. To efficiently generate and manage the financial resources of UPM
(Menjana dan mengurus sumber kewangan universiti secara cekap
dan berkesan. )
9. To make UPM fully connected based on information and
communication technology
(Menjadikan universiti terhubung sepenuhnya dengan berasaskan
ICT. )
10. To strengthen UPM through alumni involvement
(Memperkasakan UPM melalui Alumni )
Reflection of UPM Goals (Educational)

To produce quality graduates who are competitive

and resilient
Learning outcome: social responsibility, research
attainment, community involvement, ethical values,
and leadership
To enhance quality of UPM’s students through
inculcation of soft skills
Learning outcome: social responsibility, research
attainment, community involvement, ethical values,
and leadership
To transform UPM into renowned research
university
Learning outcome: Research attainment and
leadership
To strengthen UPM as a center of excellence
in agriculture education and research
Learning outcome: social responsibility,
research attainment, community involvement,
ethical values, and leadership
 Behavioral Objectives

Objectives are specific measurable targets for

accomplishing goals
There must some way to measure the
effectiveness and efficiency of the organization in
working towards its goals
They are written in terms of observable student
behavior that can be measured by some type of
instrument
 Criteria for Objectives

Good objectives will be SMART

      Specific
      Measurable
      Aggressive but attainable
      Results oriented
Time-bound (specify a relatively short time frame for
meeting objectives – from a few weeks to no more
than a year)
Examples of SMART/Not SMART Objectives

       To reduce processing time.

       To reduce by 5% the average cost of processing
new hires by June, 15, 2001 (SMART)
       To reduce highway deaths.
       To reduce the highway deaths rate by 10% in FY
2001.(SMART)
 Objectives of MOE

To produce loyal and united Malaysian.

To produce happy, well mannered
individuals who have faith, knowledge
and vision.
To prepare the nation’s human resource
for development needs.
To provide educational opportunities for
all Malaysians.
References for the Development of School Vision
and Mission
 Current development in and outside the country)
(Perkembangan semasa di dalam dan di
luar negara)
 Vision 2020 (Wawasan 2020)
 National Philosophy of Education (Falsafah Pendidikan
Kebangsaan)
 Student potentials (Potensi murid)
 Needs of local communities (Keperluan masyarakat
setempat)
 NKRA/KPI
 
Proses pembinaan visi dan misi sekolah

Pendekatan Top-down vs. Bottom-up

Digubal secara kolektif oleh semua guru
Dipersetujui dan difahami oleh staf sokongan,
murid dan ibu bapa
Disebarluas dengan mendokumentasikannya
(edaran)
Dipamerkan di tempat-tempat yang strategik
Dikaji semula dari semasa ke semasa
 Kandungan Pernyataan
Visi dan Misi

Pernyataan visi dan misi perlu mengandungi :

      Elemen pembentukan model murid lepasan
sekolah
       Elemen pembentukan model sekolah berkesan
       Penyelesaian isu dan masalah pendidikan
dalam konteks pembangunan bangsa dan negara
 
 Penghayatan
Visi dan Misi Sekolah

Guru dan staf sokongan dapat:

      Menyatakan visi dan misi
       Menjelaskan visi dan misi
       Mempercayai visi dan misi
       Visi dan misi menjadi sasaran untuk
pembangunan pengurusan dan pentadbiran
sekolah, amalan mengajar, kokurikulum dan
kerja komuniti
Murid dapat:
       Menyatakan visi dan misi
       Menjelaskan visi dan misi
       Mempercayai visi dan misi

Visi dan misi menjadi sasaran untuk pembangunan

pengurusan dan pentadbiran sekolah, amalan mengajar,
kokurikulum dan kerja komuniti
 Impak Visi dan Misi

Visi dan misi dapat memberi impak ke atas

perlakuan warga sekolah:
      Menunjukkan peningkatan prestasi dalam proses
pengajaran dan pembelajaran
Menunjukkan peningkatan dalam proses
persekolahan
     Menghasilkan kualiti produk yang tinggi
Mewujudkan identiti budaya/etos sekolah
 Key Elements of Malaysian
Education System

 Access to education
 Equity in education
 Quality in education
 Efficiency and effectiveness of management
education
 National Education Blue Print (PIPP)

The Six Strategic Thrusts:

1. Nation building
2. Develop human capital
3. Bridging gap in education
4. Strengthen national schools
5. Elevate the teaching profession
6. Propel excellence of educational institutions
 Education NKRA
The four (4) thrusts:
1. 72% enrolment across 4+ and 5+ cohorts
by 2010
2. 90% literacy and numeracy by 2010 (LINUS
screening Literacy and Numeracy
Screening)
3. Target of 20 HPS (High Performing Schools)
by 2010
4. 2% of principals rewarded by 2010