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Heat Magazine
 Magazine
• This is the front cover of our case study magazine

• It is published by-Bauer Media Group

• It first started in -1999

 Audience
• Heat magazine is aimed at primarily women as it contains a mix of celebrity
news, gossip and fashion.

• Circulation (NRS details)- Heat magazine has a regular weekly circulation of over
half a million throughout the whole of Britain and parts of Europe at the
present moment however at the start of the magazine it only had a circulation
of below 100,000.

• Readership Profile – This magazine ABC1 women aged 16-35 who are obsessed
with celebrity gossip. Typical heat readers are in their mid twenties – social
butterflies with a career that’s on the up. They are incredibly entertainment
literate: avid cinema-goers, DVD-renters, internet-users, music-lovers, TV-
addicts. They are smart and prolific shoppers especially when it comes to
beauty & fashion products. In fact, shopping is one of their key precious leisure
activities and high street fashion, in particular, is supremely important to them.
 Publisher
Bauer Media Group is the published of Heat magazine and has many other things that
are published by this company. These Bella, Take a Break and that's life!, TVChoice
and Total TVGuide and Q. This publisher also has a steak share in the Box television
company which produce channels such as 4music, Q TV, Kiss TV, Kerrang! TV, The
box, Magic TV and Smash hits.
 Publisher
• The Publishing company is owned by and part of- Since the company was founded in
1875, it has been privately-owned and under management by the Bauer family.

• These are some of the other companies owned by the same publisher………………

• If independent, who is the owner when did the company begin etc- Bauer
Verlagsgruppe has been managed by four generations of the Bauer family. Originally
a small printing house, The Bauer Publishing Group has grown into a worldwide
publishing and media company. The Bauer Publishing Group comprises 282
magazines worldwide in 15 countries, as well as TV and radio stations. Bauer started
in the UK with the launch of Bella magazine in 1987 and as H Bauer Publishing
became Britain's third largest publisher. Bauer further expanded in the UK with the
purchase of Emap Consumer Media and Emap Radio in 2008 to become the UK's
biggest publishing group. The companies continue to trade as H Bauer Publishing -
MD David Goodchild, and Bauer Consumer Media - CE Paul Keenan. [
 Magazine Content
• How has the magazine changed in style and content- I think that the style of the magazine hasn't
changed that much since the first magazine to the most recent heat magazine, because as you can
see the logo is the same and also has one main story and secondary leads. The content of the
magazine also seems to be the same, I think this is because its about celebrity gossip so it kind of
cant differ.

Which changes are due to changing audiences?-

I don’t think that much changes have changed as
The people who buy these magazines tend to be
Women who want gossip so no drastic changes
Have been made.

Which changes are due to new technology?

One change I think is because of new technology is
More information that goes in the magazines are
Of technical stuff like DVD's, the internet and gadgets.
Also on the front cover, more shapes have been used.
 Biggest Rival
• The main rival of our case study magazine is OK! magazine
• It is Published by - OK! publishers Northern and Shell
• Its circulation is - Richard Desmond’s OK! recorded a fall in circulation of a quarter during the
second half of last year as sales of all but two titles in the women’s weekly market declined.

• Its readership profile is OK! has also achieved popularity among upmarket readers by
pioneering the idea of an all-round celebrity-based title which surpasses rivals in traditional
areas of women's interest. Along with intimate presentations of celebrities and their
lifestyles, readers enjoy diary, travel, beauty, hair, food and health features, horoscopes and
World In Action - photographs of major news events.
• The publisher is part of a larger company that includes television such as Channel 5 5*  5USA
  Television X  redhot   GAYtv. It also supplies OK! Magazine all around the world in places like
OK! USA,OK! Turkey,OK! Azerbaijan, OK! Thailand

• The other magazine titles published by the

company include Daily Express   Daily Star   Star   New!
 Advertising/Sponsorship
• Examples of advertising, sponsorship and promotions in case study title include,
well there are many advertisements and sponsorship deals that occur on the
heatworld website which include, Renault – vive le va va voom, Facebook and
Twitter,

• Convergence has or could enhance this in the following ways……….

• A synergy is The interaction of two or more agents or forces so that their combined
effect is greater than the sum of their individual effects.
• Cooperative interaction among groups, especially among the acquired subsidiaries
or merged parts of a corporation, that creates an enhanced combined effect.
 Web 2.0 and NMT
Heatworld.com launched on 22 May 2007 and was edited by Julian Linley who had been deputy
editor of Heat magazine for five years. The site is an online interpretation of the magazine
emulating the mix of celebrity news, gossip and fashion. However, heatworld.com does not
replicate magazine content and bases itself more on video and audio content and breaking
news. The website is currently edited by Samuel Pinney. The site is advertising funded.

In what ways has the magazine become more than just a magazine?- It has become more than just
a magazine when it introduced Heatworld.com and also Heat radio. This makes it special and
different from all the rest of its rivals as it gives its audience a bigger insight to the magazine
and the product they are buying.

The magazine has become a brand and offers the following services of a radio station and also a
website. This means you can get all your celebrity gossip as soon as it happens. This also
means they trust you to buy the magazine not to just to use these services as not all the
information they sell in the magazines are published on the website and on the radio station
 Web 2.0
• How do the websites of case study and its rival compare? – Heatworld compares to
OK! Magazines website as they both offer 24/7 storeys from all over the world.
They also both have competitions that you can also entre online. Finally, they both
offer not just celebrity gossip, but also fashion tips.

• Which title do you see becoming more successful and why- I think that Heat
magazine will be the most successful title as it seems to be written in a more down
to earth way and you can relate to what the reporter is trying to say. Also its more
fun and modern.

• What other services/ functions could case study title provide – the only thing I
think that heat magazine could offer to its buyers is a app on your I-Pods/ I-
Phones. I think this as it offers everything else to its buyers with the radio station
and the website.
• Another magazine that is similar to heatworlds web page is
http://www.nowmagazine.co.uk/ it has the same types of things on offer and
same layout which measn they are appealing to the same type of audience
 The future
• If you were the editor of the magazine what would you do to ensure survival and
success of the title? – One of the ways in which this magazine will survive is
through new technology called Twitter. Twitter is where all the celebrities go to tell
there fans what they day to day life consists of and also interact with them e.g.
tweeting them back . Heat magazine as they can get instant gossip straight from
there mouths and at this present moment heat is following 666 celebrities and
counting.
• How do you see the title developing in the next 5 years?
How the magazine began and has changed/ adapted over time
(History)

Heat was launched in February 1999 as a general interest entertainment magazine, at a

cost of more than £4m. However, unlike other Emap (now Bauer) launches before and
after, it was not an immediate success, with a circulation below 100,000. A series of
revamps quickly repositioned the magazine as a less serious, more gossip-oriented
magazine aimed at women, and circulation quickly grew. A series of high-profile celebrity
relationships, such as between Jennifer Aniston and Brad Pitt provided ample material,
while reality shows such as Big Brother and Pop Idol grew popular at just the right time to
help fill pages As of 2004 it is one of the biggest selling magazines in the UK, with a
regular circulation over half a million. Its mix of celebrity news, gossip and fashion.
 What has made it popular in these different
Periods?

Well from when Heat magazine started , to modern day it has dramatically changed because
of growing technology and the environment we live in today. When it started in 1999 it was
just a common interest magazine for all the public, however as the magazine was selling as
much as it was expected to, they changed the concept of it to celebrity gossip based around
the television show Big brother. The magazine has now escalated to bigger gossip all the way
to Hollywood which the paying public want to hear about so purchase this magazine. The
wittiness of the magazine draws people in week after week which makes it more popular than
other gossip magazines. Big brother was a new show the featured on channel 4, and at the
time was very popular, which in turn when heat magazine started to cover in detail the
storeys after the show had ended made it a nation wide success.
Has the audience undergone any significant changes? Why? How?
What are they? Does it change how audience’s use, benefit from or
enjoy the magazine .
Over the years, heat magazine has in a way changed its audience, not in a major way but slightly.
This is because, when it first started off in February 1999 it was just a common interest
magazine primarily aimed at women, but could also be for men. However the magazine
didn’t get off to a good start and was hitting the selling numbers that it was expected of it. As
a result the magazine was close to being thrown out the window. In addition a new realilty
T.V show came out called Big Brother. Heat magazine then refurbish its whole content and
based it around this popular show. This then boosted the buyers of the magazine and
became an instant success. This then became the main talking point in the magazine for years
to come. This changed the audience because the people who watched that show wanted to
know non-stop gossip from inside the big brother house and the people who watched it
tented to be young women when before the magazine was bought by people of all types and
ages. After the magazine became a big success it started getting in depth gossip by going all
the way to America and Hollywood where all the main stuff occurs. This also increased the
rating of the magazine but again young women still where the main people who bought heat.
Id say the social group of heat where young
 Is there anything that has or could affect interest in your subject area?

I don’t think that there is anything that could effect my interest in my subject area of Heat
magazine as there is always celebrity gossip, fashion, movies and books and there always will
be so it couldn’t effect this magazine in any single way.