Inside View :

McDonalds
Presented By:-

Rachit Mrinal

Sneha Singh

Rishi Mehta

Priti Singh

Ayushi Mishra

Surabhi Ajay Binani

 Agenda
01 Introduction

02 Covering the major points

03 Conclusion

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 01
Introduction
Profits are up, and losses are down! We are
very proud of the progress our team has
made.

Today we’ll review our wins and losses from

last year and give you an overview of what
you can expect for next year.

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02
Covering the major points

1. Give a short description of the history of the company. Describe the way it has grown and developed.
2. What does the organization do? What goods and services does it produce/ provide?
3. What kind of the value does it create? Draw a model of the way the organization create value. Briefly
describe its inputs, throughout, outputs and environment.
4. Do an initial analysis of the organization major problems or issues. What challenges confront the
organization today.
 Point 1
• McDonald’s is an American fast food chain founded in 1940 by Richard and Maurice McDonald in
California, United states .they started the business as hamburger stand after that in early stage they
turned the company into a franchise introduced in 1953 at Arizona.

• McDonald’s introduced the speedee service system in 1948 The original mascot of McDonald was a
chef with hat on top of a hamburger referred as Speedee.

• The mascot, clown Ronald McDonald was introduced in1965. He appeared in advertising to target
their audience of children.

• After that steadily they expanded from hamburgers to chicken, French fries , soft drinks and promoted
self service or delivery as they were promoting large variety at low cost and that would have helped
them to cut their cost of waiter – waitress to serve .
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 Point 2
• Mission of the company is, “To create delicious feel-good moments for everyone”.

• McDonald’s offers its customers a wide variety of its menu items, along with drinks and other merchandise.

• McDonald's makes use of a restricted menu, division of labour, a homogenous product, assembly-line strategy,
task groping to enable specialised skills, all applied to the practical principle that is shielded from the customer.

• Since McDonald's was established, the service concept has been based on: -

1. The first-class quality

2. Value

3. Cleanliness

which has become an essential service direction of the company's marketing operations.

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 Point 3
• McDonald’s is famous for its value proposition as it serves quality food
with consistency all across the globe where the main segment of customers
are families, youngsters and elderly and business people. They try to
maintain good relationships with its customers and provide the best
services to them.

McDonald’s deliver value through a simple process of three phases

1 Choosing the Value
2 Providing the Value
3 Communicating the Value

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 Point 4
• To enter a market where consuming beef is “off limits” was very challenging and ambitious.

• McDonald’s objective was to be inspired by the culture of India and to deliver the greatest of food
experiences to the customers in India bringing in the splice of life.

• Offering the cheapest burger in the world was not easy.

• In India, McDonald’s offered a menu that did not had any beef or pork items as well as special product
formulations for accommodating Indian culture and palate.

• McDonalds found the solution to most of its problems; they went local.

• They introduced a 20 rupees (20p) burger called Aloo Tikki Burger, a burger with a cutlet made of mashed
potatoes, peas and flavored with Indian spices.

• It revolutionized the industry in India, Localized menu, delivered with precision quality at a price that
works.
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