GOOD

AFTERNOON
CLASS!!
 TEXT
INFORMATION
AND
MEDIA
 Do you know
the earliest
form of Filipino
handwriting?
 Two of the most important
information revolutions in the history
of communication and media are
writing and printing of text.
Because of the modern information
of the phonetic alphabet and the
printing system, the human
civilization is able to store and pass
on knowledge. This is why in the
early years of your life, you are
taught how to write and how to
share your thoughts in written form.
 A text is any media product we wish to
examine, whether it is a television program,
a book, a poster, a popular song, the latest
fashion, etc. We can discuss with students
what the type of text is—cartoon, rock
video, fairy tale, police drama, etc.—and
how it differs from other types of text.
Anyone who receives a media text, whether
it is a book read alone or a film viewed in a
theater, is a member of an audience. It is
important for children to be able to identify
the audience(s) of a text. Texts are
frequently designed to produce audiences,
which are then sold to advertisers.
 
 Modern communication theory teaches that
audiences "negotiate" meaning. That is to say,
each individual reader of a text will draw from its
range of possible meanings a particular reading
that reflects that individual's gender, race or
cultural background, skill in reading, age, etc.
Thus the "meaning" of a text is not something
determined by critics, teachers or even authors,
but is determined in a dynamic and changeable
relationship between the reader and the text. The
role of the teacher is to assist students in
developing skills which will allow them to
negotiate active readings—readings which
recognize the range of possible meanings in a
text, the values and children who can choose
meaning are empowered. 
 DEFINING TEXT
So what exactly is a text? According to Rouse
(2015), a text is any “human- readable
sequence of characters” that can form
intelligible works. It may be in the form of
phonetic characters or even glyphs which are
associated with ancient writing culture. Text,
when used in information technology, is distinct
from “no character encoded data, such as
graphic images in the form of bitmaps and
program code”.
Texts may be generated or inserted by typing
using a keyboard.
 According to Parekh (2006), the
textual medium offers an easier and
more flexible use in terms of content
production, which is why it is deal of
learning.
Text is one of the elements to
present information and create an
impression impact. A text must be
categorize into six type of texts.
 A word processor is any software used to
“produce, edit, and format mainly text-
based documents such as writing letters,
memos, reports, creating documents or letter
heads, producing labels, etc. ”.
Texts are kept in different file formats. A
file format refers to the digital documents or
information that is stored in a computer as a
sequence of bits and bytes. You would
normally recognize the file format by looking
the extension at the filename.
 TYPE OF TEXTS

Factual Texts- inform,

instruct or persuade by giving
facts and information.
EX. information books, recipes,
instructions, a diagram of the water
cycle, a debate, a documentary on
landforms, information about the
animal kingdom, or a fitness program.
.
Literacy Texts- entertain or elicit
an emotional response by using the
language to create mental images.
• Traditionally, literacy is the ability
to use written language actively
and passively; one definition
of literacy is the ability to "read,
write, spell, listen, and speak".
Persuasive Texts- factual text type
that give a point of view. They are the
influence or persuade others.
• A persuasive text is any text where
the main purpose is to present a
point of view and seeks
to persuade a reader.
Ex. Letter, Speech, debate, thesis,
Essay, expert opinion.
Plain text or unformatted text-
consisting of fixed sized characters having
essentially the same type of appearance.
• Is the data (e.g. file contents) that
represent only characters of readable
material but not its graphical
representation nor other objects
(images, etc.).
Ex. E-mail, chat or text etc.
Formatted text- appearance can be
change using for parameters.
• styled text, or rich text, as opposed to
plain text, has styling information beyond
the minimum of semantic elements:
colours, styles (boldface, italic), sizes,
and special features (such as hyperlinks).

Ex. Encoded in the MS Word, Excel,

PowerPoint etc.
Hypertext- serve to link different
electronic documents and Enables
users to jump from one to the other in
a nonlinear way.
• Are also known as hyperlinks or
underlined text.
Ex. Hypertext Markup Language
(HTML)
FORMAL AND INFORMAL
FORMAL
 To people you don’t know
 Possibly letters of complaint
or letters asking for
information
 Avoid contractions (write out
full words – cannot, will not,
should not, etc.).
 Write in third person (except
in business letters where first
person may be used).
 Avoid addressing readers
using second person pronouns
(use one, one's, the
reader, the reader’s, etc.)
 Avoid using abbreviated
words (use full versions – like
photograph, television, etc.)
INFORMAL
 To people you know such as
friends and relatives
 May use short and simple
sentences.
 May use contractions
(can’t, won’t, shouldn’t,
etc.).
 May use first, second, or
third person.
 May address readers using
second person pronouns
(you, your, etc)
 May use abbreviated
words (photo, TV, etc)
 FORMATS
• Are templates that provide the
working and provisional structures
of media and information texts.
Formats provide the architectural
foundation of a media or
information text and thus dictate
the kind of content that will be
generated and the specific
audience a program will attract.
 FILE FORMAT
The key consideration in the selection of
a particular format for storing visual media
is compression. This is because you may
not want to reduce or compromise the
quality of your data specially when you
want to store them in smaller file that they
may be retrieved or downloaded easily. As
has been mentioned earlier, color is
everything. So reducing the file size will also
affect the color quality of the visual
information.
 FORMATTED TEXT
 On the other hand, offers some control
over the general appearance of
alphanumeric characters.
 The formatting refers to the changing
of the typeface of fonts, such as bold,
underline, italics, subscripts,
superscripts, shapes, font sizes, and
color.
 Text processing software provides such
options.
 Font are what distinguish one
formatted text with another. Two
general types of fonts are the:
1. serif (with curves, such as Times New
Roman, Book Antiqua, Cambria)
2. sans serif ( font without curves, such
as Arial, Tahoma, Verdana, and Calibri)
Font name carry actual character
appearance of the fonts.
EXAMPLE
 SERIF SANS SERIF
ABM ABM
GAS GAS
HUMSS/STEM HUMSS/STEM
TVL ICT/H.E TVL ICT/H.E
 COMMON FILE TYPES
(TEXT FILES)
.DOC Microsoft Word Document
.TXT Plain Text File

.MSG Outlook Mail Message

.PAGES Pages Document

.TEX LaTeX Source Document

COMMON FILE TYPES
(DATA FILES)
.DAT Data File

.PPS PowerPoint Slide Show

.PPT PowerPoint Presentation

.SDF Standard Data File

.XML XML File

THANK
YOU!