BOSCOV’s presents…

Providence Bounce
Back Challenge
By: Sky Carrion, Drew Celli, Shane
Foley, Jacob Poole, Jack Perullo, Justine
Sennett
 COVID-19 Effects
• Unemployment is higher than it’s been since the Great Depression
• 9,458 store closures last year
• Predicted over 15,000 closures this year
• Chains such as JCPenney expected to file for bankruptcy
• Before COVID-19 Walmart and Amazon had 65% to 70% of retail market
share

• BOSCOV’s closed every store on March 17th, 2020

• Recently partnered with Sidecar to boost sales
Shaw’s “Shop, Play, And Win” Promotion
• Long running promotion by Shaw’s and other
Albertsons Family Stores
• Once a year for the past two decades
• Pick up a game board in store
• Earn game pieces each time they shop
• Backside of game pieces become sticky when wet in
order to attach to the board
• Prizes range from grocery gift cards, to cars, to a
home theater, to a $1,000,000 cash prize

Why
Why Is
Is This
This Successful?
Successful?
• Customers see and believe they can win,
which pushes them to spend more
• What Shaw’s spends on advertising is made
back and surpassed in profits
 What Is It?
• Shoppers can pick up a game board in BOSCOV’s at the Providence Place Mall
• Participants must obtain a game pieces from each of the four categories of retailors
• Specialty
• Apparel
• Footwear
• Food

• Finish the challenge by posting on social media

• Every participant who completes the challenge
receives a small incentive prize as well as entered
into the raffle for one of the grand prizes
Requirements for Each Category
Participants…
• Must shop at 1 store
from each section
• Will receive a PBB
Buck to prove your
purchase

BOSCOV’s logo represents the final stage of the

challenge where participants must tag and share
the challenge’s hashtag
 Prizes

Participants Who Complete the Challenge…

• Will receive a swag pack (wristband and t-
shirt) and a $15 mall gift card
• Will be entered in a raffle to win 1 of 3 mall
gift cards
 Social
Social Media
Media
Individual locations rarely have control of their corporation's
social media so….

Have customers do the

social media marketing Requiring participants to
#ProvidenceBounceBackChallenge
for us by… tag and use…

• 80% of users follow at least one business account

• More than 200 million people visit at least one
business profile daily
• 71% of consumers who have a good social media
experience are more likely to recommend the brand
to others
• Half of Generation Z and 42% Millennials say social
is the most relevant ad channel
Benefits
Benefits of
of Partnering
Partnering with
with Other
Other Mall
Mall Retailors
Retailors

• Create more foot traffic in the

mall after the pandemic
• Variety of target markets visiting
stores they may not normally
shop in
• Decrease in cost of running
challenge
• Incentive for consumers to come
back out after being told to stay
inside for so long
 Outcomes

• Publicity for BOSCOV’s and Providence Place Mall

• Build “fun” reputation
• Engage consumers and leave them eager to come back and shop
• Larger social media following
• Build store alliances through out the mall
• Every participant must physically enter BOSCOV’s to get the game
board
 Sources
• https://www.redefineyourmarketing.com/blog/how-social-media-impacts-a
-brand-the-stats
• https://thepartneringinitiative.org/the-benefits-and-risks-of-partnering/
• https://www.shaws.com/lp/monopoly.html
• https://www.wcvb.com/article/shaws-customer-wins-dollar1m-in-monopol
y-collect-and-win-game/27344191
• https://www.milehighonthecheap.com/safeway-monopoly-game/
• https://www.politico.com/news/2020/04/09/coronavirus-unemployment-cla
ims-numbers-176794
• https://www.latimes.com/business/story/2020-04-06/retail-apocalypse-coro
navirus
• https://www.inquirer.com/business/phillydeals/boscovs-amazon-google-
retail-online-search-social-media-sales-20200322.html