BUSINESS

ANALYTICS
SUBMITTED BY – ARCHITA GUPTA(2K20/UMBA/58)
PARUL AGGARWAL(2K20/UMBA/91)
 Brand Switching Analysis
• Brand switching otherwise known as brand jumping is the process of choosing to switch from
routine use of one product or brand to steady use of a different but similar product.
• It is a situation where a brand loses a once loyal customer to a competitor. In other words, a
shopper changes their buying habits, choosing deliberately to purchase another brand instead
of their usual choice.
• Customer switch brands due to various reasons, some of the reasons could be: the price of
your product doesn’t match its value, your level of customer service is either poor or lacking,
your customers are suffering from brand fatigue or you don’t understand your customers well
enough.
 Objective
• To study the Switching Behavior of the customers.

• To find out how many customers stay loyal to the brands and
how many of them switch to other brand for some extra offers.

• To find out reasons for Switching brands frequently.

 Data Analysis and Interpretation
From different charts and tables we can interpret that :
• 34% of the respondents were of the opinion that they would not drink any other juice apart from
Real, 18% of the consumers believed that they would only drink Tropicana and those that insisted
that they would drink Paper Boat were 12% of the consumers and the rest 10% preferred B Natural.

• The total demands for Real, Tropicana, B Natural and Paper Boat are 22, 12, 6 and 10 respectively.
Out of these, only 17, 9, 5 and 6 insisted on drinking Real, Tropicana, B Natural and Paper Boat
respectively.

• The balanced vector was analysed using matrix and we discovered that Real seemed to be the
preferred brand compared to others in the long run.
 Conclusion
• We have used transition matrix as a forecasting tool that could be used to determine
market environment in the future.

• At the point when consumers can't get fulfilment from an item, they change to
different brands. This makes an item to lose market to others which at last
decreases the benefit level of the item that loses market to others.

• For the degree of exchanging and piece of the pie to be limited, makers of items
should be buyer arranged and keep up nature of their items.
 Recommendation
• The price of the product offered by the Brand should match it’s value.
• The level of customer service should be good to keep the customers
loyal to their brand.
• The product offered by the brand should be customer or buyer
oriented to attract massive number of buyers.
• Make sure that customer don’t face brand fatigue due to overexposure
to the product as other brands are introducing different new products
which can attract the customers.