Skin journal

Daffa , Nada , Nila , Vanie , Aji

 ABSTRACT

Having fair skin is considered important in female beauty in Asian

cultures. Many whitening and skin lightening products have been
circulating in the Asian market. In this study we analyze print
advertisements for skin whitening and lightening products in 4 Asian
communities India, Hong Kong, Japan and Korea.
 INTRODUCTIO
N
White skin has emerged as a major consumer desire in Asian culture.

In Korea, In India
having flawless skin has been having white skin is
favored since the first dynasty in considered a sign of class.
Korean history
In China
In Japan having white skin is a symbol of
applying white powder to the face is beautyAlthough there are cultural
considered a woman's moral obligation variations the desire for fair skin is
since the Edo period universal.
 FINDINGS
"GOOD SKIN AND BAD SKIN"

Differences between Good Skin and Bad Skin in Skin care

advertisements in each country emphasize that good skin should
be smooth, bright, without pores, and white whereas Bad skin is
referred to as skin with fine lines, wrinkles, pores, dark, dry, dull,
and rude. The main causes of poor skin are frequent exposure to
strong sunlight, stress, lack of rest and excessive use of cosmetics.
 discussion

"White skin as cultural Capital in asian society“ Combined as socio-cultural

symbols such as the natural environment, fresh air, blue sky, and water, to
emphasize purity and naturalness. In Asian cultures, white skin is considered
a sign of luxury. They also attribute their success to whiteness/fairness.
Changing skin color implies success in controlling the body and thereby
achieving the ideal body image
 CLASSISM AND RACISM
(White Privileges)

Differences in skin color are not only considered as physical markers

but also to mark social and cultural differences in terms of race.

Classicism and racism developed socially rather than biologically, but

markers can be artificially coded for differences in skin color.
FUNCTIONS/NEW TECHNOLOGY/NEW MATERIALS

Product advertisements usually make a lot of claims for the product.

The main function claimed for skin care products in advertisements is to
repair damaged skin to become white, smooth and well-groomed.

All over the country should research scientific evidence of product progress.
claims include the percentage of users who agree that they have improved skin
quality after using the product. The results of this experiment have been
carried out in several countries, one of which is Korea.
 CONCLUSIO
N
Whitening and lightening skin products have recorded a dramaticgrowth in Asian
markets over the past two decades and are thebest-selling product categories in the
Asian beauty industry. thelong histories of the desire for white skin and fair skin
have collidedwith technological developments and marketing forces.
Skinwhitening and lightening products not only promise to fulfilthe desire for
white and fair skin as a route to a higher status butalso empower women to control
their own bodies and alter nature.
THANKYO
U