Unit 3

TASK 3 Promotional Mix

B Y: TA R A N D E E P S I N G H A N D T H A N N U R A G A N
 INTRODUCTION

• In this presentation I am going to be explaining about promotional mix and market

segmentation as well as how is it related to our chosen product: AUDI A6
• what is Promotional Mix
• the elements of promotional mix
• How do we promote our product through promotional mix
• What is market segmentation and what are the different ways to segmented?
• What is AIDA?
• How do companies sell B2B and B2B?
• Conclusion
 What is Promotional Mix?

• Promotional Mix is specific combination of different ways

the business use to communicate with a businesses and
consumers
• There are Five elements of Promotional Mix
• Advertising
• Sales Promotion
• Personal selling
• Public Relation
• Direct Marketing
 Advertising
• Paid for communicating with other people and it is also used to build
brand personality.
• Many different adverting media: - TV& radio, newspapers & magazines,
online, cinema, billboards.
• Different ways Audi advertise their products:
• Commercials on the television.
• Brochures
• Product placement
• Billboards
• Online
• Magazines
 Sales Promotion
• These are offers designed to increase short term sales by giving consumers
and persuade people to buy the product.
• Audi use sales promotion through:
• Price reductions, special offers and free gifts persuade new customers to try
a product and can give a boost to sales and that lasts longer than the
promotion.
• Free samples can increase awareness of a new product.
• Competitions attract customers to new and existing products.
 Personal Selling
• Personal selling includes face-to-face personal communication and presentation with
prospects (potential and actual customers) for the purpose of selling the products.
• Audi use this through:
• face-to-face, and personal presentation with consumers.
• Basic purpose is to promote products or increase sales.
• Immediate feedback can be measured.
• It is an ability of salesmen to persuade or influence buyers from physical stores.
• It is more flexible way of communication.
• it is more effective than advertising.
• It involves teaching, educating and assisting people to buy.
 Public Relation
• The aim is to increase sales by enhancing the reputation of the business.
• Audi use create relation though:
• Press releases
• Launch parties
• Editorial features
• Media events
 Direct Marketing
• Direct Marketing is when a system of marketing by which organizations
communicate directly with target customers to generate a response or sales.
 Market Segmentation
• Geographic segmentation is related to car buyers. The first decision Audi make is which cars to market in
which countries.
• Europeans drive much smaller cars than Canadians.
• Within a country like England , Audi might also segment the market into high income and low income people .
People who live in rural areas are more likely to buy a Audi A6.

• Demographics is a general term for any measurable information about consumers like:-
• Age - The very young and the very old do not drive, Take the Audi A6, for example. A 20 year old is more likely to
choose this car than a 70 year old because it is more flashy.
• Gender – Certain Audi Models is Made for Man’s and Women's also.
• Income - A person's income level is a major influence on their choice of car. Audi Produce Car For Every Income Group on world
Level. And in India A man Afford Audi on High Paying Job.
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