BY: TARANDEEP SINGH

Introduction
IN THIS
Why your chosen branding methods
appropriate for the target market
Our target market i
How you used branding method to decide on
the brand personality
An explanation of why your promotional mix
is appropriate for the product
The reason you have chosen your selected
media for your promotional campaign
How the AIDA model will help you to
communicate with customers

Attention=

Interest=

Desire=

Action=
How the campaign integrates with the rest of
the marketing mix
Conclusion