Entrepreneurship Poster Presentation

ITECH 3002Professionalism and Entrepreneurship

[Student Name and ID]
[Lecturer/Tutor name]
Date – 03-06-2021

ABSTRACT Strategic Plan

A business plan is a written document that describes in detail how a business is going to
achieve its goals. The poster is to give an overview of a business plan. There are many Strategic plan covers the future plans with business goals, vision statements and business
types of business plan out of which the main plan will be discussed here milestones keys. Strategic Plan consists of two elements, Mission statement and Business
goals. Elements of mission statement are

INTRODUCTION & OBJECTIVES Element Description

Customers Who are the organisation’s customers?
A business plan is a acknowledged version with the detail of the business process of Products or services What are the organisation’s major products or services?
achieving its goals. It covers the plan of operational, marketing, financial and strategic Markets Where does the organisation compete geographically?
viewpoint arrangements. The benefits of a business plan is to facilitate accomplishment
Technology How technologically current is the organisation?
of client needs, competitive advantage, evaluation of gross profit, evaluation of cash
flow or net income, attract investment, help recruit talent, motivate management and Concern for survival, Is the organisation committed to growth and financial stability?
staff. growth and profitability
The element of a business plan is including operations plan, marketing plan, financial Philosophy What are the organisation’s basic beliefs, values, aspirations
plan, strategic plan. Here he are going to discuss about each of the four plans in brief and ethical priorities?
Self-concept What is the organisation’s major competitive advantage and
Operations Plan core competencies?
Concern for public image How responsive is the organisation to societal and
Operations plan or management plan covers the details about the business. This can environmental concerns?
consists of many parts like
Concern for employees Does the organisation consider employees a valuable asset?
 Business details  Innovation
 Registration details  Insurance
RESEARCH DESIGN
 Premises  Risk
There are many types of business plan is used. The common business plans are
 Organisational chart  Legal considerations
• Aha!
 Management and ownership  Operations
• Business canvas
 Key personnel  Sustainability
• Business plan overview template from Entrepreneur magazine
 Products and/or services
• Business plan presentation from MS Office
• Lean canvas
Marketing Plan
Marketing plan is used to frame the marketing analysis of the selected industry, the
competitors and the customers. Also, key marketing targets and strategies have to be
determined in this plan.
Marketing plan has some key marketing targets and strategies for delivering on these
targets. Element of which are
 Target market
 Unique value proposition
 SWOT analysis
 Marketing mix
Another part of Marketing plan is Social Media Marketing (SMM). Social Media Marketing
has a positive influence over customers. Social media marketing tools like Blogs, Podcasts
and webinars, Articles, online videos, discussion boards, social news, etc. helps the
business very much.
Advertising on the Internet is now a best option for marketing. It can be done by
Banner advertisements – Interstitial
– Leaderboard ad – Rich media ads
– Skyscraper ad Email marketing
– Pop-up Leaderboard ad – Permission marketing
– Skyscraper ad – Combining content and advertising
– Pop-up – Outsourcing email processing
– Pop-behind

Financial Plan DISCUSSION

Financial plan sketches the financing procedure of the business including costs and The advantages of a business plan are to enable fulfilment of client needs, competitive
financial projections. The key element of financial plan is advantage, evaluation of gross profit, evaluation of cash flow or net income, attract
investment, help recruit talent, motivate management and staff. So, business plan is
 List of assumptions  Balance sheet forecast
essential and always needful
 Determine business or revenue model  Profit and loss forecast
 Start-up costs  Expected cash flow
CONCLUSIONS
The Business Plan is always essential to build a business and run it properly. The poster is
There are certain business revenue models like clearly describe the necessity of a Business Plan. The common elements are described
 Advertising e.g. YouTube  Leasing e.g. Fleetcare here.
 Affiliate e.g. Amazon  Low-touch e.g. IKEA REFERENCES
 Brokerage e.g. Real estate  Market-place e.g. eBay
Aldag, R., & Stearns, T. (1991). Management. Cincinnati, Ohio: South-Western.
 Concierge e.g. Nike  Pay-as-you-go e.g. water
 Crowdsourcing e.g. Wikipedia  Razor blade e.g. Xbox, Amazon kindle Barker, M., Barker, D., Bormann, N., & Neher K. (2013). Social media marketing: A
 Disintermediation e.g. Dell  Reverse razor blade e.g. Apple iPod and strategic approach. Mason, OH: South-Western.
 Fractionalisation e.g. Marriott Wyndham iTunes
 Reverse auction e.g. priceline.com Schneider, G.P. (2011). Electronic commerce (9th ed.). Boston, MA: Course Technology
 Franchise e.g. McDonalds
 Subscription e.g. Netflix Schwalbe, K. (2010). Information technology project management (4th ed.). Cambridge,
 Freemium e.g. LinkedIn
MA: Course Tec.

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