Presentation

On
Application of Broker services and matrimonial services
On
Service operation management

Submitted By:-
Lakhara jitesh kumar surajmal(34)
Characteristics of Services

•Services are intangible

•Services inspired the just in time concept

•Services are more people centric.

About the matrimonial services as shadi. com
Shadi .com is a web based marriage introduction service. The target audience are men and
women living in India, Pakistan, China, UK, USA and Canada and others looking to marry from
these countries. Specific care is taken not to expose the contact information of the members to
prevent unwanted communication and maintain privacy.

Starting in mid 2003 shadi®.com has begun requiring identity confirmation of all members
including free members. This is one of the ways shadi®.com is working to give its clients a safer
and better experience. By preventing free searches by non members, shadi ®.com is further
securing the privacy of its members and insuring that only people interested in marriage contact
the members.
Payments for membership can be made through our secure payment gateway or by check
to the agent closest to you. We accept Visa, Master Card, Discover, American Express and
most debit cards. The management of shadi®.com is dedicated to continuing investmenents
in technology to stay at the cutting edge and provide its members with a safe and
productive experience.
A lot of effort is put into answering member queries. However the large amount of mail
being presently received prevents instant response. Our current backlog is at 24 to 48
hours.
About the Broking services As Motilal Oswal securities ltd.
Ø       Wide range of investment choices - Equity, Derivatives, IPOs and Mutual Funds
Ø       Award winning research trusted by 300+ Institutions & Fund Managers
Ø        Flexible Online Trading Platform from your Desktop, Web, Mobile or Call N
Trade
Ø       Superior Leverage Products allowing you to trade more on your margin#
Ø      Discounted Brokerage Schemes that offer you true value for money
Ø        Better Security with 128-bit Secure Socket Layer encryption
Ø        Complete ease of operation with 46+ Banks for funds transfer
Ø        Integrated view of your investments, customized news & alerts, watch lists, etc. 
       through “My Motilal Oswal”
Ø        Dedicated customer see team, personal guidance and more…
# Margin will not be less than Exchange prescribed margin
As Broking services
SERVICE DESIGN:
•AUTOMATION(REDUCE CUSTOMER INTERACTION):
Motilal oswal securities ltd.provide software for trading at home and thus no other person comes in
between and bill is generated into the company and sent to customer through e-mail.
CUSTOMER PARTICIPATION:
• SERVICE DESIGN
Customer can negotiate with the brokerage and they can go for either trading account or demate
account or both.
•SERVICE DELIVERY
Customer is having only trading account and not demates account then customer is liable to give a
delivery slip. The financial institute are the security holder where customers demate is situated.
MOMENT OF TRUTH:
•SERVICE ENCOUNTER
When the customer calls to Motilal oswal or comes physically at the working place of MoSt. the
service encounter starts.
CLASIFICATION OF SERVICES:
•SERVICE SHOP:
Motilal Oswal securities has high cost of capital compared to degree of labour intensity. There
is less labour required and there is high degree of interaction with customer.
SERVICE CAPACITY:
•CHASE STRATEGY
•DEMAND SMOOTHNING
No there no any kind of services they provide like chase strategy and demand
smoothening.
Motilal oswal securities ltd. Is putting more and more efforts into modifying and improving
existing products. Generally they focus on portfolio investments. This effort is to improve the
performance, Quality, and cost with the objective of maintaining or improving market share of
maturing products. And title change can be significance as continuous program was
undertaken to refine product designs to reduce the production cost.
As matrimonial services
SERVICE DESIGN:
•MODULARIZATION
There are various modules available for customers like people of different class &
caste.
Reduce customer interaction through automation.
Customer only participates in delivery of the service.
CLASSIFICATION OF SERVICES:
Service Shop because degree of customization is high. They provide service according
to customer requirement.
SERVICE CAPACITY
Chase Strategy: If company can't satisfy the need of the customer they can move to
other company for service.
DESIGNING SERVICES
Technological interface: Online service for marriage.
Matrimonial services is providing the upload profile services they are coming up the network
connecting of human society. Positioning strategies for services that custom or standard which
is focus on amount of customer contact, high or low. It must be apparent by classifying the
service design i.e.
•The degree of standardization of services- is the nature of the service custom fashioned for
particular customer or classes of customers i.e. is the nature of the services the same for all
customers?
•The degree of customer contact in delivering the services- is the nature a high level of
customer contact as in dress boutique or low level of customer contact as in a uploading profile
for finding a valuable partner?
Classification of services
Degree of labor intensity
Which is define as the ratio of the labor cost the value of the plant and equipment as its ratio in
the motilal oswal securities ltd. Employees large number of brokers comparatively low labor
intensity because of very expensive.
Degree of interaction and customization
Which is acknowledged by scheduling as more confusing element as by combining two similar
but distinct high level of interaction is present where customer can actively interfaced service
process. High customization is evidence when service is responds to individuals needs.