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Ait70c Sp11 Hw4 Gana
Ait70c Sp11 Hw4 Gana
David Aaker
Presented by George Anagnostaros
Contents
• Which is the book and who is the author?
• What is branding?
• What should be branding?
• How to create and maintain a brand?
• Why should you differentiate and how will it help you?
• What if your brand does not have "personality"?
• How to use your company's brand for your products?
• Synopsis in two lines!
Book details[1]
Title: Building Strong Brands
Publisher: The Free Press
Year: 1996
ISBN: 0-02-900151-X
Author: David A. Aaker
Who is David A. Aaker?[2]
Consultant and author on marketing
and particularly branding
product,
service,
business
How valuable is brand?
an organization,
a person
and a symbol.
For instance,