RELIANCE

INDUSTRIES

AIM: TO ANALYSE THE COMPETITION AMONGST FIRMS & THE

PRICING STRATEGIES BEING ADOPTED BY THEM

FALAK ISHRAT
HARDIK PURI
DR. SUJATA PANDEY GARIMA GUPTA
ECON 153 ANAAMITA VERMA
SAKSHAM AGGARWAL
INTRODUCTION
Reliance Industries Limited (RIL) is an Indian multinational conglomerate company,
headquartered in the city of Mumbai, India. RIL's diverse businesses include energy, 
petrochemicals, natural gas, retail, telecommunications, mass media, and textiles.
Reliance is one of the most profitable companies in India, the largest 
publicly traded company in India by market capitalisation,[3] and the largest company
in India as measured by revenue after recently surpassing the government-owned 
Indian Oil Corporation. It is also the eighth largest employer in India with over 236,000
employees] RIL has a market capitalisation of US$243 billion as of October 2021.
The company is ranked 155th on the Fortune Global 500 list of the world's biggest
corporations as of 2021. Reliance continues to be India's largest exporter, accounting
for 8% of India's total merchandise exports and access to markets in over 100
countries. Reliance is responsible for almost 5% of the government of India's total
revenues from customs and excise duty. It is also the highest income tax payer in the
private sector in India. The company has negative free cash flows
HISTORY
1960
The company was co-founded by Dhirubhai Ambani and Champaklal Damani in 1960's
as Reliance Commercial Corporation. In 1965, the partnership ended and Dhirubhai
continued the polyester business of the firm. In 1966, Reliance Textiles Engineers Pvt. Ltd.
was incorporated in Maharashtra. It established a synthetic fabrics mill in the same year
at Naroda in Gujarat.On 8 May 1973, it became Reliance Industries Limited. In 1975, the
company expanded its business into textiles, with "Vimal" becoming its major brand in
later years. The company held its Initial public offering (IPO) in 1977. The issue was over-
subscribed by seven times. In 1979, a textiles company Sidhpur Mills was amalgamated
with the company. In 1980, the company expanded its polyester yarn business by setting
up a Polyester Filament Yarn Plant in Patalganga, Raigad, Maharashtra with financial and
technical collaboration with E. I. du Pont de Nemours & Co., U.S.
PRICING STRATEGY & ANALYSIS

The pricing strategy of the Reliance Industries will focus on setting the list price, credit terms,
payment period and discounts. If Reliance Industries decides to choose the price penetration
strategy, it will have to set thelower price than competitors.What is the marketing mix pricing
strategy of reliance industry .Hence, the marketing mix pricing strategy of Reliance Industries
is diverse, based on
competition and market leadership in some sectors. It follows penetration pricing for retail,
telecommunication and health. When the company launched Reliance Jio, it offered free Jio
services to its customers during the launch period to increase market share.What is the pricing
strategy of reliance industry The pricing strategy of the Reliance Industries will focus on setting
the list price, credit terms, payment period and discounts. If Reliance Industries decides to
choose the price
penetration strategy, it will have to set the lower price than competitors. The company will be
able to win market share based on discounted pricing.
Price here means the price it charges for the products and services it offers.
 1. Oil to Chemical (O2C)
 In the O2C business, the pricing is as per the industry standards in most
of the cases as it’s a Business to Business (B2B) selling.
 The pricing is largely dependent upon the prices of crude oil as well as it is
a key raw material in this business
 The Prices are also set or agreed upon based on contractual agreements
which are different from the industry pricings.
 2. Reliance Jio
In the telecommunication sector, Reliance Jio implements a cost-based pricing
strategy. Cost-based pricing refers to offering affordable prices so that every
individual can use its offerings
 Jio being the telecom sector leader it forces its competitors to charge as
per their data tariffs.
 It has various 4G Data Packs which helps the customer buy as per their
convenience
 Jio’s Giga fibres and setup box are charged as per the industry charges
 Jio’s 4G Phone is priced as low as Rs. 3,000.
3. Reliance Retail
 The retail division charges extremely competitive pricing.
 In the groceries division, the pricing is extremely competitive but also
gives out offers and discounts especially on JioMart
 The pricing in the electronic division depends on the products of various
companies and RIL has very little price influence on it
 In the Apparel Division, prices are set as on the lines of middle-class
demographics and also give out discounts and offer time to time
 MARKETING STRATEGY
1. Marketing Strategies of Reliance Jio
Jio advertises aggressively during prime time events such as IPL in India.
 Their “Jio Dhan Dhana Dhan” campaign is one of the most successful
campaigns of all time.
 It was launched during IPL 2017 edition and is still in the running since
then.
Jio has launched a new online portal called Jio Mart for home delivery of its
products in collaboration with its sister company Reliance Retail.
2. Marketing Strategies of Reliance Retail
Reliance Retail has recently started working aggressively to increase its presence
in India. The company has launched Jio Mart that offers home delivery of
products and services to its customers.
 Jio Mart does not charge any delivery fee as of now whereas its
competitors like Amazon and Flipkart charge a mandatory delivery fee
irrespective of the size of the order. This distinguishes Jio Mart from its
customers. It is also currently working in onboarding Local Kirana Stores and Petty shops
from all the regions of India and help them with home delivery services for their
products and offerings
So this is how Reliance Industries’ marketing strategy is placed so that it can be
one step ahead of its competitors. Let’s now go through the marketing
campaigns undertaken by them in the next section.
ANALYSIS OF COMPETITION
Companies are not formed overnight; a lot of planning and preparation goes into the development of
products and marketing strategies. However, with Jio, it seems as though it suddenly emerged out of
nowhere.
The truth of the matter is different, though. Reliance Jio Info comm Limited was formed in 2007. In 2010, it
acquired 95% of Infotel Broadband Services Limited. This lesser-known company was attractive because
of the services and opportunities it offered in exchange for the price tag. IBSL is what allowed Reliance to
develop its 4G network all over the country. we know the base of Reliance Industries Limited, on which it
stands, is its O2C business as also most of the current revenue comes from here. it faces its competition
with the below-mentioned companies:
Oil and Natural Gas Corporation (ONGC)
Indian Oil Corporation Limited (IOCL)
Bharat Petroleum Corporation Limited (BPCL)
So Reliance O2C ranges itself in categories such as Petrochemicals, Oil Refining and Oil exploration and
Petroleum products it competes against a group of government entities like ONGC, BPCL and IOCL.
But what sets Reliance O2C apart is that it constantly reinvests its profit in making the process better
whereas the Government being a majority holder of the companies like ONGC, BPCL and IOCL, takes out
a hefty profit in its account as dividend every year. So this has created a wide gap between Reliance O2C
and its competitors.Reliance O2C kind of has a partial monopoly in the offerings it provides.
 
 Reliance Industry Growth
1400000

1200000

1000000

800000

600000

400000

200000

0
Mar' 19 Mar' 20 Mar' 21

Net revenue Taxes Total Income

Telecom Companies With Active Subscriber

9%

33%

24% Reliance Jio

Bharti Airtel

Vodafone Idea

BSNL

34%
 CONCLUSION

In all its market sectors, Reliance Industries Limited enjoys global leadership in its O2C
business. With Jio being its fastest-growing business, it has all the proper marketing campaigns
and strategies in place. However, Incase of Reliance Retail, it is yet to work out its marketing
campaigns and strategies to ensure it operates on its maximum potential and thrives in offering
customers a better experience with its products and services. As it offers there products on its
minimum retail price and make the people able to purchase the every product of the Reliance
than products of other industries of same quality products.

For example:- Jio Mobile and Jio sim who ruled all over the country and made people attract
towards reliance industries
THANK YOU