STRATEGIC

MANAGEMENT
Activating strategies

Devender
MBA (FINANCE)
200101040003
Characteristics of strategy
implementation

 Action orientation
 Comprehensive in scope
 Demanding varied skills
 Wide-ranging involvement
 Integrated process

2
Barriers to strategy implementation and
overcoming them
 An inability to manage change
 Poor or vague strategy
 Not having guidelines or a model to guide
implementation efforts
 Poor or inadequate information sharing
 Unclear responsibility and accountability
 Working against the organizational power
structure
 Overcoming barriers
 Adopting a clear model of strategy implementation
 Effective management of change in complex situations
3
Major themes in strategy
implementation
Activating
strategies

Managing
change

Achieving
effectiveness
4
The pyramid of strategy activation

STRATEGY

PLANS

PROGRAMMES

PROJECTS

BUDGETS
POLICIES, PROCEDURES, RULES
AND REGULATION

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Project implementation
A project is the basic unit of
a programme. A programme
is a portfolio of projects that
may be interrelated and
interdependent in complex
ways. Several programmes
are required to implement a
plan. A number of plans are
involved in implementing a
strategy. 6
The process of project management

Initiating

Planning

Executing

Controlling

Closing

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Procedural implementation
Regulatory mechanisms in India

▪ Formation of a company
▪ Licensing procedures
▪ Securities and Exchange Board of India (SEBI) requirements
▪ Monopolies and Restrictive Trade Practices (MRTP) requirements
▪ Foreign collaboration procedures
▪ Import and export requirements
▪ Patenting and trade marks requirements
▪ Labour legislation requirements
▪ Environmental protection and pollution control requirements
▪ Consumer protection requirements
▪ Incentives and facilities benefits

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Resource allocation
Resource allocation deals with the
procurement, commitment, and
distribution of financial, human,
informational, and physical resources to
strategic tasks for the achievement of
organisational objectives.
▪ Strategic budgeting
▪ Factors affecting resource allocation
▪ Difficulties in resource allocation