SnD PLANNING 2022

APPROVED BY
CHIEF COMMERCIAL OFFICER
Result evaluation 2021
Mobile

MytelPay

Experience

Pain Point

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Result Achievement
2021

14.23 203% TARGET

 6.8 Mil. USD
110K
POS channel
Best coverage (15% more than
best rival)
Best image on POS channel
Cost-saving

435.6 90% Plan 55K

Agent
105% TARGET
 15K Agent
However, the coverage is still
 10% compared to 2020 (397
Mil $ Mil.$) MytelPay lower than Wave Money 10%

54.4% Scratch card amount was Channel 5.5k POS_HS

No.1 selling martket at POS
distributed by Wholesaler
Model channel.

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Experience 2021
Lesson

1 2 3 4

Wholesaler Agent Kit Sold Key KPI

Outsource scratch card distribution Mytelpay Agent turn into Cash-in Issue the kit sold limitation to Operation and monitor on Key
to Wholesaler Point ensure kit was not speculated and KPIs (NEWGA, NEWATT, UVO,
profiteered TCA)

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 Pain Policies are profiteered
Point
Mobile
• 643 DRS received the KPIs bonus
but did not sell any SIM to new
customer from May to October
2021 (~66 DRS/ month).
• Salesman sold Kit_HS to other
channel to get profit from different
policy (more data)
• Speculative POS keep big amount
of kits when it was low price.
NEWGA not calcated properly cause
DRS got big benefit from this
loophole.
MytelPay
• 75% fake TXN to receive Data/Gift
code (30K fake TXN on Sept 2021).
• 5k Agent have fake Cash-in TXN to
receive 1GB bonus for first cash-in 50
Ks.
Policy: Have not analyzed and evaluated
before and after issuing the policy. Coding
of the condition to avoid fake TXN is slow
and doesn't adapt to business needs.

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 Pain Boycott
Point
POS channel
• POS stop show Mytel image and
product. Take fright at surrounded
neiborgh
• Handset Brand refused cooperation to
Mytel because of damge company image
fear.
DRS
• Customer denies DRS sell the sim,
threaten DRS safety.
Other
• Customer damage Mytel sim card and
encourage other do the same.
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 Pain Damage Scratch Card
Point
Damage Card
• 0.4% Scratch card from HM partner was
damaged and recalled. (as 20 times as
standard)
• POS complaint and refuse to sell Mytel
card.
• Customer complaint to CC over 5,000
Complaints/days.

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 Pain Rich customers – High ARPU
Point
• YGN, MDY are the two major cities of Myanmar but
Mytel is still No 3 while other states win No.1 or No. 2.
• Worst in MDY and YGN network quality and was
boycotted.
• There is no other solution except for the Bundle
approach with Mobile branch name (Samsung, Apple,
Oppo…) and Mobile Shop Owner + Promoter team.
• Not yet use method Up-selling
• Program C-Class is not yet effective
• Work from home for long time erased the opportunity
to develop B2B customers.

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 Pain MytelPay channel
Point
Remove POSM to avoid PDF threatening
Unstable political situation leads to transfer money demand drop sharply.
Worried about that MytelPay will withdraw and be anxious to keep E-money.

Haven’t direction, no plan, no criteria, worst quantity and worst quality.

Agent is not take care, worst POSM due to no KPI and lack manpower
Poor service ecosystem & payment connection for EU
Quantity of EU is small and having trouble making cash-in, no
consumption.

SYSTEM ERROR: OTP, transfer Money, cash in bank, Map.

Manual report.
Agent is not categorized and distinguished by Agent Name.

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PLAN 2022

01 TARGET

KEY TASK
02

03 SOLUTION

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 Main 2022
Target
Register Subs Agent

13.3
 1.3 Mil. Subs
Mil. Subs 84k
 29k Agent
Agent

Card Revenue Daily Liquidity


9 570 Mil.$
32% compared to 2021
42k
42K Agent 30K
Agent

(436Mil.$) 21K Agent 100K

Cost Optimization MytelPay: Mobile

4.1
Portion

Mil.Subs
FAD assigned: 2.02 Mil.$
20%
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 Key 2022
Task

 POS Handset:  240 k Register Subs

 Direct Sales: 15%  25% Rate attached customer.
 Agent: 84k ( 29k)
 Cost Optimization: 4.1 Mil.$
 Digital transformation:eKYC + Sell SIM online +
integration Mytelpay KPIs on GBOC.
ePIN+eLOAD: 22%  35%

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 POS Handset Solution
2022
 240K
 Continue maintain the good relationship with partner
(Mobie brand name, Mobile Shop Owner, Promoter);
follow rival policy to have a timely action; Win Win for
both. And set big deal after boycotts go pass.
 Change Incentive based on MyID to avoid the violation
of PTD directive
 Change real subscriber KPI to exactly pay incentive
(Attach with new Imei at least 5 days + Buy
MytelPay Package)
 Daily monitor & Operate rate of New Imei/Active to
have a warning to BR, BC, POS Sup, Salesman, Mobile
Shop Owner and Promoter by POWER BI.
 Offer big promotion Data Code for Mobile Shop
meantime Handset Brands are pending cooperation

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Solution Direct Sales
2022

 240K
 Apply new attached sub KPI to sell directly to real user.
 Daily monitor & Operate rate of New Attach/Active to
have a warning to BR, BC, D2D Leader, DRS by
POWER BI.
 Request DRS develop MytelPay Customer and Buy
Pack/Top-up through MytelPay.
 Monitor and make sure D2D leader go with DRSes
not stay at Business Center.
 DRSes develop EU MytelPay pay the electricity bill.
 Focus on low BTS.
 Normal POS Solution
2022
 360k Reg subs

 Keep No.1 POS channel coverage in

the market (10% more than rival).
 Equip strongly POS image after
boycotting.
 Keep intense communication about
that: Mytel keeps staying in
Myanmar at least 10 Year..
 Choose Key POS based BTS/Village
to equip the best POSM, tools and
skill…
 Add more bonus for POS after
delete FR Bonus.
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Solution New BTS/ Low BTS
2022
 428k Reg subs New
BTS
 55k Reg subs Low BTS
 Deploy sales activities to all new
BTS on air (856 sites) and low BTS
(800 sites)
 Develop at least 5 POS at there BTS
and ensure the best image
 Operate and Monitor Site by Site

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Solution Segment
2022
120k
subs

50k 10k
subs subs

Student Army/Polic High Arpu

e
• Deploy the student • Continue deploying the • Continue deploying the
program after school Army/Policy program selling to Small
opening • Deploy the selling to Household Business.
Gov Office

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Solution Small Household Business – high arpu
2022
• Cooperate with B2B Center to organize DRS
team YGN and MDY sell the sim kit for Small
Household Business.
• Measure the metrics, optimize the process and
apply for all of branches.
• Cooperate with technical center to improve the
network in YGN and MDY (including national
wide).
• Research and analysis market in order to
propose policies for the efficient use of Vanity
number stock

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Solution Transformation
2022
POS to MytelPay Agent
Convert 70% POS to MytelPay Agent

New BCCS System Wholesaler – Scratch Card

Pay channel commission through E- Push scratch card to Wholesaler ~
Wallet Account. 55%

Quater 1/2021 Quater 2/2021 Quater 3/2021 Quater 4/2021

Change Sim online at MyID Order SIM online on MyID and

Let customer make change sim on website
MyID Prepare system and delivery policy,
delivery manpower.
Multi SIM
Upgrade System: OCS, BCCS,
mBCCS

ePIN + Eload rate

22% to 35%
~ 199.5 Mil $
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Solution MytelPay
2022
 29k Agent
 Coverage:
 Ensure 100% Vilage, BTS site have at least 1 Agent
 70% POS must become MytelPay Agent
 42k Agent have 30k Liquidity.
 POSM, Media:
 100% Agent have highlight POSM
 Cooperate with SMD to increase the communication via multimedia, Brand
Position

21k DLDA100k
 Operation
 50% Agent have daily liquidity 30k and TXN + Bonus ( 24.5k)
 25% Agent have daily liquidity 100K ( 13.5k)
 20% Agent have NA-NA TXN ( 150% vs current 20%)
 40% Agent have Cash-In TXN.
 System Merchant
 Upgrade MytelPay core  Focus on Big Shop and Shop Chain
Offline
 Resold error: OTP, Transfer Money, Cash in bank, Map  Choose Shop to Open then spread around this shop
 Tools  Deploy after Covid (estimate from September
 Configure KPIs on GBOC and intergrade on mBCCS 2022)
 Upgrade channel system to can categorize Agent type.

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Solution Cost optimization
2022
Target: 142k
Method: Optimize revoke rule.

03 NUMBER REVOKE
02 DECREASE CARD DISCOUNT 04 DECREASE POS_HS COST
Target: 1.4k $ Target: 420k $
Done: discount from 5.5% Method: change KPIs and policy
to 5.25%

7.45
Tr.$

01 RESTRICT USING SIM INSTEAD 05 REDUCE SCRATCH CARD

OF CARD
Target: 457k $ Target: 420k . $
Method: Cooperate with Method: reduce scratch card proportion.
RMD & SMD

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Thank you!

22
Result evaluation 2021
SALES & DISTRIBUTION
DIRECTOR

MYTELPAY CHANNEL MOBILE CHANNEL

MANAGER MANAGER

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Appendix Mobile Target by Branches
01

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Appendix MytelPay target by Branches
02

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Appendix Cost optimization
03

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