ARTIFICIAL

INTELLIGENCE
BY- ANSHIKA CHAWLA
12 E
02
INTRODUCTION
ARTIFICIAL INTELLIGENCE IN
BUSINESS SIMPLY INVOLVES THE USE
OF INTELLIGENT COMPUTER
SOFTWARE WITH HUMAN-LIKE
CAPABILITIES TO BOOST REVENUE,
IMPROVE CUSTOMER EXPERIENCE,
INCREASE PRODUCTIVITY AND
EFFICIENCY, AND
OBJECTIVES
• TO ACHIEVE THE OBJECTIVES OF COMPANY BY THE
DECIDED FINANCIAL YEAR EARLIER.
• TO MAKE BUSINESS FIRST IN THE FIELD OF ARTIFICIAL
INTELLIGENCE INVESTMENTS IN VARIOUS SECTORS .
• TO USE AN INTEGRATED SMART DIGITAL SYSTEM THAT CAN
OVERCOME ALL CHALLENGES AND PROVIDE QUICK ,
EFFECTIVE AND EFFICIENT SOLUTIONS.
• TO BOOST ORGANISATIONAL PERFORMANCE AT ALL
LEVELS.
 WHY IS AI MARKETING IMPORTANT?

THE IMPACT OF ARTIFICIAL INTELLIGENCE IN

DIGITAL MARKETING IS HUGE. IF YOU DON’T
KNOW, 76% OF CUSTOMERS EXPECT
COMPANIES TO UNDERSTAND 
THEIR NEEDS AND EXPECTATIONS. AI
MARKETING ALLOWS MARKETERS TO
CRUNCH A HUGE AMOUNT OF 
MARKETING DATA ANALYTICS FROM SOCIAL
MEDIA, EMAILS, AND THE WEB IN A
RELATIVELY FASTER TIME. THAT’S WHY AI
MARKETING IS A MUST FOR EVERY BUSINESS.
 ARTIFICIAL
INTELLIGENCE IN
MARKETING
 1. SALES FORECASTING

• THE APPLICATION OF AI IN MARKETING MAKES IT EASIER FOR

MARKETERS TO UNDERSTAND CUSTOMERS AND PARTICIPATE IN THEIR
ACTIONS BASED ON THE DATA COLLECTED ON THEIR CONTACTS AND
PAST PURCHASES.
• THROUGH THIS SYSTEM, YOU CAN PREDICT WHAT CUSTOMERS WILL
BUY NEXT AND THE QUANTITY OF A PRODUCT SOLD. IT HELPS YOU
DEFINE WHAT PRODUCT TO PROMOTE AND PROMOTE TO WHOM TO
DRIVE HIGHER SALES. THIS WAY OF CREATING BUSINESS
INTELLIGENCE ALSO ENABLES YOU TO AVOID OVERSELLING OR
SELLING OUT-OF-STOCK PRODUCTS BY BALANCING YOUR INVENTORY.
 2. GET AI-POWERED CUSTOMER INSIGHTS

• THE INSIGHTS THAT AI COLLECTS FOR BUSINESSES ARE VALUABLE SOURCES

FOR THEM TO UNDERSTAND CUSTOMERS AT THEIR BEST AND MAKE
CUSTOMER-CENTERED DECISIONS. AI ENABLES EXTERNAL MARKET
KNOWLEDGE BY ANALYZING THE VAST AMOUNT OF ONLINE CONTENT ON
SOCIAL MEDIA PLATFORMS, BLOGS, OR OTHER PLATFORMS.
• MARKETERS CAN EASILY CREATE CUSTOMER PERSONAS BASED ON BILLIONS
OF DATA COLLECTED FROM AI ALGORITHMS. THEY ARE ON-SITE
INTERACTIONS, GEOGRAPHIC SPECIALS, PURCHASE BEHAVIORS, PAST
INTERACTIONS/COMMUNICATIONS, REFERRAL SOURCES, AND MORE.
• FROM THEN, CUSTOMER SEGMENTATION CAN BE DONE MORE EFFECTIVELY.
MARKETERS CAN IDENTIFY MORE CLEARLY WHICH CUSTOMERS SHOULD BE
TARGETED AND INCLUDED OR EXCLUDED FROM THE CAMPAIGN, BETTER
MATCH CUSTOMERS TO THE PRODUCTS THEY’RE LIKELY TO BUY, AND
PREVENT PROMOTING IRRELEVANT OR OUT-OF-STOCK PRODUCTS TO
CUSTOMERS.
 3. COST SAVINGS

• AI CAN HELP YOU ELIMINATE MANY SLASH-AND-BURN RESOURCES USUALLY

USED TO CREATE AND EMPLOY A MARKETING STRATEGY. WITH AI, YOU CAN
ACHIEVE A SIGNIFICANT COST REDUCTION BY WORKING MORE QUICKLY AND
EFFICIENTLY, INCREASING YOUR REVENUE.
• WHEN YOUR ORGANIZATION IS SPENDING TOO MUCH MONEY AND HOURS TO
GET THINGS DONE, AI CAN HELP YOU COMPLETE REPETITIVE AND MUNDANE
TASKS. IT SHORTENS THE TIME THAT THOSE TASKS ARE ORIGINALLY DONE BY
YOUR STAFF WHILE REDUCING THE ERRORS TO ZERO. THE COSTS FOR HIRING
EMPLOYEES CAN BE SLASHING SIGNIFICANTLY WHILE TAKING ADVANTAGE OF
AVAILABLE TALENTS TO DO MORE CRITICAL TASKS.
• WITH AI, YOU CAN WORK MORE EFFICIENTLY.
• FOR EXAMPLE, A CONTENT MANAGER CAN USE AI TO PERFORM THOUSANDS OF
COPY AND CREATIVE VARIATIONS OF THE A/B TESTS AND CONSTRUCT EMAIL
SUBJECT LINES AUTOMATICALLY, SPEEDING UP THE PROCESS AND PERFORMING
EVEN BETTER THAN HUMANS.
 4. INCREASED PERSONALISATION

• WE HAVE HEARD A LOT ABOUT PERSONALIZATION ACROSS SHOPPING IN THE DIGITAL WORLD. THAT’S WHAT
CUSTOMERS INCREASINGLY STICK OUT FOR WHEN IT COMES TO ONLINE SHOPPING.
• SO WHAT’S THE SECRET TO BETTER PERSONALIZATION ECOMMERCE BUSINESSES CAN USE TO WIN CUSTOMERS’
HEARTS?
• THE ANSWER IS ARTIFICIAL INTELLIGENCE (AI).
• ARTIFICIAL INTELLIGENCE WILL MAKE YOUR MARKETING MORE PERSONALIZED IN MANY DIFFERENT WAYS.
MANY COMPANIES ARE ALREADY USING AI TO PERSONALIZE THEIR WEBSITES, EMAILS, SOCIAL MEDIA POSTS,
VIDEO, AND OTHER CONTENT TO ADDRESS BETTER WHAT CUSTOMERS WANT.
• FOR INSTANCE, ECOMMERCE BUSINESS DOERS ARE GETTING MORE POSITIVE RESULTS BY MAKING PUSH
NOTIFICATIONS MOBILE-FRIENDLY. WHEN DONE WELL, PUSH NOTIFICATIONS DELIVERED VIA MOBILE GAIN
MORE ATTENTION FROM CUSTOMERS BECAUSE IT CREATES A SENSE OF PERSONALIZATION.
• THAT’S BECAUSE EACH INDIVIDUAL CUSTOMER WILL RECEIVE THEIR OWN PERSONALIZED PUSH NOTIFICATIONS
WITH THE CUSTOM-TAILORED MESSAGES BASED ON WHAT THEY’VE VIEWED OR EXACTLY WHAT THEY WANT TO
HEAR FROM A BRAND.
• PRODUCT RECOMMENDATIONS ARE ALSO AN INCREDIBLE AI MARKETING PRACTICE THAT MAKES THE
CUSTOMER EXPERIENCE MORE PERSONALIZED THAN MANY MARKETERS EVER THOUGHT POSSIBLE.
 ARTIFICIAL
INTELLIGENCE IN
ADVERTISING
• ADVERTISING PLATFORMS GIVE US TONS OF DATA TO WORK WITH,
INCLUDING MEASURABLE IMPRESSIONS, CLICK-THROUGH RATES, BID
LEVELS, DEMOGRAPHICS, AND MORE.
• HUMANS CERTAINLY HAVE THE ABILITY TO PRODUCE GOOD ADVERTISING,
MEASURE THAT ADVERTISING, AND IMPROVE ADS BASED ON WHAT THEY
LEARN.
• BUT, DIGITAL ADVERTISING ACROSS SEARCH, CONTENT, AND SOCIAL MEDIA
CHANNELS, GIVES US AN ALMOST UNLIMITED ABILITY TO GENERATE DATA
ON WHAT WORKS AND WHAT DOESN'T. 
• THAT'S WHAT MAKES ADVERTISING AT SCALE TRICKY (READ: IMPOSSIBLE)
FOR HUMANS. AND IT'S WHAT MAKES AI A NATURAL FIT FOR ADVERTISING.
• WITH THE RIGHT DATA, AI-POWERED AD TOOLS CAN DETECT PATTERNS AT
SCALE IN YOUR ADVERTISING DATA, THEN PREDICT WHAT CHANGES TO
CAMPAIGNS WILL IMPROVE PERFORMANCE AGAINST A SPECIFIC KPI. THIS
CAN ALL HAPPEN IN SECONDS, RATHER THAN THE HOURS, DAYS, OR WEEKS
IT MIGHT TAKE A HUMAN TO ANALYZE, TEST, AND ITERATE ACROSS
CAMPAIGNS.
• ADVERTISING COSTS A TON OF MONEY, ESPECIALLY IF YOU'RE SELLING A
PRODUCT OR SERVICE THAT DOESN'T PRODUCE AN IMMEDIATE RETURN.
• AI FOR ADVERTISING HAS THE ABILITY TO INCREASE YOUR RETURN ON AD
SPEND (REVENUE) AND REDUCE THE AMOUNT OF MONEY YOU SPEND ON
STAFF TIME AND INEFFECTIVE AD BUDGET.
• AI IS CRITICAL TO THE INFRASTRUCTURE THAT UNDERLIES
ADVERTISING PRODUCTS ON MANY PLATFORMS, THOUGH YOU MAY
NOT ALWAYS SEE IT. MODERN PROGRAMMATIC PLATFORMS OFTEN
USE AI TO MANAGE REAL-TIME AD BUYING, SELLING, AND
PLACEMENT.
• DIGITAL ADVERTISING EXCHANGES AND PLATFORMS ALL USE
ARTIFICIAL INTELLIGENCE TO REGULATE THE PURCHASE AND SALE
OF ADVERTISING IN REAL-TIME. THAT INCLUDES PROGRAMMATIC
EXCHANGES, THIRD-PARTY NETWORKS, AND ADVERTISING ON
PLATFORMS LIKE FACEBOOK, INSTAGRAM, AND SNAPCHAT.
 NUTSHELL

• THE STORY SUMS UP THE PROMISE OF AI FOR ADVERTISING IN A NUTSHELL:

• INCREASE REVENUE BY ANALYZING AND ACTING ON DATA AT SCALE.
• REDUCE COSTS BY ACTING ON THAT DATA FASTER AND AUTOMATICALLY.
• BUILD A MASSIVE COMPETITIVE ADVANTAGE WITH BOTH SUPERIOR INSIGHTS
AND SUPERIOR SPEED.