INTEGRATED PROJECT

PRESENTED BY
Anjali AS
Surendaran Palanisamy
ITC Limited
Head Quarters : Virginia House ,Kolkota
Foremost private sector companies
Market capitalisation of over US $ 30 billion
and a turnover of US $ 6 billion.
One among Asia’s 50 best
performing companies
Have diversified presence
ITC employs over 26,000 people at more than 60
locations across India.
Total no of shareholders: 3,96,000
One among Asia’s 50 best performing companies
Organisational Structure
Board of director

Corporate management

Divisional Management
History of ITC
 Imperial Tobacco Company of India Limited was
incorporated on August 24, 1910
Rechristened several times..
 India Tobacco Company Limited in 1970
 I.T.C. Limited in 1974.
ITC Limited in September 18, 2001
 Evolution
First 60yrs devoted to Cigarettes and Leaf Tobacco businesses
In 1925- Packaging & Printing Business
1975 - launched Hotels business
*to earn high levels of foreign exchange,
* to create tourism infrastructure
*to generate large scale direct and indirect employment.
In 1979 - Paperboards business
In 1985- ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal
and British joint venture. > In 2002 changed name to Surya
Nepal Private Limited (Surya Nepal). (*became a subsidiary of
ITC Limited)
In 1990- Agri Business Division for export of agri-
commodities.
In 2000- Expressions
In 2000- Lifestyle Retailing business
In 2000-ITC Infotech India Limited
After 2000 forayed into food business
In 2002 – paperkraft
In 2003 – Classsmates
In 2005- Essenza Di Wills
In 2007- Fiama Di Wills
In 2006- Wills Lifestyle India Fashion Week
In 2002- Safety Matches.
In 2003- Agarbattis (incense sticks)
ITC Vision
Sustain ITC’s position as one of India’s most valuable
corporations through world class performance,
creating growing values for the Indian economy and
the company’s stakeholders.
 
ITC Mission
To enhance wealth generating capability of the
enterprise in globalising environment, delivering
superior and sustainable stakeholder value.
Corporate strategy
To Create multiple drivers of growth
 To focus on the chosen portfolio
Benchmark the health of each business.
Ensure that each of its businesses is world class and
internationally competitive.
To Enhance the competitive power of the portfolio
 
 unmatched distribution reach,
superior brand-building capabilities,
 effective supply chain management-RFID
acknowledged service skills in hoteliering.
 strategic forays into new businesses
 Agri-Business -India’s largest exporters of agricultural
product
‘e-Choupal-the subject matter of a case study at Harvard
Business School, Agri business and e-chopal
ITC Infotec provides it solution globally, supply chain and
e-choupal
Lifestyle Retail Business
Wills Lifestyle in year 2000
John Players in year 2002
Hierarchy
Divisional Chief
Executive Manager

Secretary

Members
Products
Wills Sport(2000)
 Wills Classic formal wear (2002)
 Wills Clublife evening wear (2003)
Wills Signature designer wear(2007)
Not all stores have all category
Ratio of produts in store vary
Brand -Stores
first in Delhi
70 store in 35 cities
 Chennai have 3 stores
Store Format
Premium customers
Promotion
>Wills Lifestyle India Fashion Week(2006)
>Debut
>Promotions: Customer cards
> ITC Hotels
Season Planning
two major collections every year
*spring/summer in early April
*fall/winter in October
 Each season follow a theme
 Design dept at Gurgaon
Season planning done 13months ahead
Feb/March-2009
Trend analysis,
Review and feedback from marketing and trade.
2)April
Style forecast from WGSN
Season’s look and themes
Sourcing of yardages
3)May/Jun
Trend presentation
Style finalisation
4)Jul/Sep
Development – textiles cads, new trims & accessories
embellishment techniques, value addition, garment treatments and finishes.

5)Aug
Development and Approval of lab dips, desk looms and strike
Development of new styles and fits
6)Oct/Dec
Presentations to Retailers for season¡¦s bookings.
Product awareness.
7)Jan/Feb
Warehousing
8)Feb
Season launch
First feedback from customer
Spring Summer vs Autumn Winter
Silhouette
 Fabric
Design
Colour
Emphasis
Supply Chain Management
Characterized by short product life cycles, tremendous variety,
volatile and unpredictable demand.
Implementing RFID for efficient supply chain
Dec 2006 at the Mandoli warehouse of LRBD (Lifestyle Retail
Business Division).
ITC infotec and Bar code India jointly provided an end-to-end
solution to the LRBD,
Key challenges
> Technical challenges
> Aesthetic challenges
> logistic challenges
Benefits
Human Resource Management

Selection & Recruitment

#Integrity #A 'will do' attitude
#Team skills #Ability to think strategically
#High energy #Creativity
#Leadership
Their Induction Procedure
 Performance appraisal system
Research Methodology
Research Purpose
Research Question
Hypothesis
Scope and boundary
Sample