Design Thinking at

Starbucks
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 What is “Design Thinking”
 How long will it take to get it done ?
 How much will it cost me to do it ?
 What value can I create for my users ?
 To better understand the scope of a project, requirements, and timing we can use a
methodology called “Design Thinking”, the design thinking process is particularly
useful because it generates a unique and specific outcome : knowledge
 Theory of “Design Thinking”
 Provides a solution-based approach
 Focuses on understanding the user perspective with a human-centered point of view
 It quickly tests an idea, solution or enhancement
 It integrates methodologies, tools and techniques coming from different fields.
The purpose of design thinking is to put the user at the very center of the
problem.
 What Is “Starbucks”
 From its beginning as a single coffee
shop in Seattle thirty- years ago,
Starbucks is now a multi-Billion
dollar global brand which uses
design thinking approach to aid
delivery of a distinctive service