Marketing

Strategies for
Farmers and
Ranchers
 SALES TO
RESTAURANTS
&
INSTITUTIONS
 Presenter 1

D41202296 D41202360
Farah Dinafa Agustien Yanistia Fara Anggista

D41202324 D41202369
Nadia Rizki Amalia Nur Fadhilah
 Marketing Strategy

Marketing strategy is a strategy designed to promote goods or services so

that they will generate profits. In this context, the word 'goods' means the
same as 'product'.
Kinds of Marketing Strategies
Direct Selling
Direct selling or direct selling is
a type of marketing strategy in
which the seller will sell their
products directly to consumers.
Internet Marketing
Internet marketing is a
marketing strategy that is well
known and carried out by many
business actors at this time.
Earned Media
Earned media product marketing
strategy is different from direct
sales, this type of strategy is
carried out indirectly.
Point of Purchase
Point of Purchase (POP) is a
marketing strategy by placing
marketing or advertising
materials near the product being
promoted.
Kind of Marketing
Strategy Being Used in
The Topic
Using the Point of Purchase strategy because in
restaurant management it is a marketing
strategy by placing marketing or advertising
materials near the products that are being
promoted. This strategy is very suitable to be
applied to restaurants that sell a variety of
products. According to research, some people
who come to the restaurant still haven't decided
which product to buy.Therefore we can
implement this strategy by directing consumers
to buy products by issuing marketing skills so
that they are interested and hard to refuse to buy
products.
 Marketing Strategy Have
Beneficial Result

Yes, it is very profitable because consumers can directly

choose and taste the products that are available and available
on the spot. This makes the strategy applied in product sales
successful because the seller indirectly directs the
buyers/consumers to buy and choose which product and earn
income and profits. In addition, there are many benefits that
can be obtained from this marketing strategy, such as doing
marketing promotion activities while serving consumers.
Farmers And Ranchers farmers maintain their agriculture and livestock
industry by creating new innovations and evolving
Maintain Their Farms existing farming and livestock industries. By evolving,
where previously agriculture and animal husbandry
And Ranches Industry were only used as research plots at universities whose
purpose was to conduct research, they could be
developed into tourist destinations. Because they have
an attractive public garden complete witheducational
exhibition on sustainable agriculture. And when the
agriculture and livestock industry produce a product,
the farmer cooperative will market the product to the
restaurant area.
conclusion based on the topic
marketing strategies through restaurant sales that
are carried out benefit chefs and customers
because of good quality and quality so that some
countries have the intention to create marketing
programs to encourage restaurants to display local
agricultural products, and many restaurants to
identify in their menu items through descriptions
and other promotions .
kind of effective and best marketing strategy we can use for
farms and ranches product marketing
In my opinion, an effective marketing strategy in product
marketing is to use a social media strategy. Because
social media is the most powerful marketing tool because
almost everyone from different backgrounds is very
active in using it. With a promotional strategy through
social media, companies can carry out marketing
techniques that attract consumers on social media.
 Table of Contents

01 02
Section Section
You can describe the topic of the You can describe the topic of the
section here section here

03 04
Section Section
You can describe the topic of the You can describe the topic of the
section here section here
 01
Section
You can describe the topic of the
section here
 This Is a Map
Mars
Despite being red, Mars
is a cold place

Venus
Venus has a very
beautiful name

Neptune
It’s the farthest planet
from the Sun
 What Is Marketing?

Mars Venus
Despite being red, Mars is actually Venus has a beautiful name and is
a very cold place. It’s full of iron the second planet from the Sun.
oxide dust It’s terribly hot
 02
Section
You can describe the topic of the
section here
 Increase Your Followers
Jupiter Mercury
Jupiter is the Mercury is the
biggest planet smallest planet

Venus
Venus has a very
beautiful name
 Increase Your Followers
Mars
Despite being red,
Mars is cold

And still going strong!

Earth
Earth is the planet
where we live on
 Attract New Clients
10% 30%
Venus Jupiter
Venus has a very It’s the biggest planet in
beautiful name the Solar System

20% 40%
Mars Neptune
Despite being red, Mars Neptune is the farthest
is a cold place planet from the Sun

* To modify this graph, click on it, follow the link, change the data and
paste the new graph here, replacing this one.
You can see how to modify the graph here
36,000,000
Big numbers catch your audience’s attention
 Team Strategy

Key Action 1 Mars

Neptune is far away Despite being red,
from Earth Mars is cold

Goals Key Action 2 Saturn

It is named after a Earth is where we It’s a gas giant and
Roman goddess all live on has several rings

Key Action 3 Jupiter

Mercury is the It’s the biggest planet
smallest planet in the Solar System
 03
Section
You can describe the topic of the
section here
 You Can Use Three Columns, Why Not?

Mars Venus Neptune

Despite being red, Mars is Venus has a beautiful name Neptune is the farthest
actually a cold place full of and is the second planet planet from the Sun and the
iron oxide dust from the Sun fourth-largest one
 Buyer Persona
Time shopping online
Interests
2Hrs
60%
Internet Despite being red,
Mars is cold
70%
Social Earth is the planet Time on social networks
where we live on 12Hrs
Angelina Doe
40%
Sport Mercury is the closest
Age: 25
planet to the Sun
Occupation: IT Time working online
65%
Education: University Arts Ceres is located in the 8Hrs
Personality: Extrovert main asteroid belt
 Our Team

James Patterson Katy Doe

You can talk a bit about this You can talk a bit about this
person here person here
 Reviewing Concepts Is a Good Idea
Mercury Mars
Mercury is the closest Despite being red, Mars is a
planet to the Sun cold place

Jupiter Neptune
It’s the biggest planet in the Neptune is the farthest
Solar System planet from the Sun

Venus Saturn
Venus has a beautiful name, Saturn is the ringed one and
but it’s very hot a gas giant
333,000,00
earths is the Sun’s mass

9h 55m 23s
is Jupiter’s rotation period

386,000 km
Between the Earth and the Moon
 This is a Table

First Quarter Second Quarter Third Quarter

Here you can describe your Here you can describe your Here you can describe your
Key Action 1 items for the quarter items for the quarter items for the quarter

Here you can describe your Here you can describe your Here you can describe your
Key Action 2 items for the quarter items for the quarter items for the quarter

Here you can describe your Here you can describe your Here you can describe your
Key Action 3 items for the quarter items for the quarter items for the quarter
A picture is
worth a
thousand
words
 This Is an Infographic

Mars Mercury
Despite being red, Mars It’s the farthest planet
is a cold place from the Sun

Venus Saturn
Venus has a very Saturn is the ringed one
beautiful name and a gas giant
 Sales Funnel

Awareness
01 Mercury is the closest planet to the Sun

Interest
02 It’s a gas giant and has several rings

Decision
03 It’s the closest planet to the Sun

Purchase
04 Despite being red, Mars is a cold place
 Interaction Percentages

20% 75% 50%

Mercury Mars Venus

It’s the closest Despite being red, Venus has a
planet to the Sun Mars is a cold place beautiful name
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