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    Marketing of Electric Vehicles: Tesla and Other Players

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    Kashish Khetrapal
    The document discusses the global market for electric vehicles, including market segmentation by technology type and vehicle type. It outlines opportunities in the market through technical advancements, renewable energy charging stations, and a focus on commercial vehicles and ride sharing. Key drivers of electric vehicle adoption include government initiatives to reduce pollution, improvements in driving range and charging time, and environmental and economic factors. The document also summarizes the Indian electric vehicle market, current major players, and common electric vehicle marketing strategies such as capturing consumer sentiment, reinventing brand positioning, and perfecting omnichannel approaches. Finally, it outlines Tesla's unique marketing strategy of minimal advertising spending and relying on word-of-mouth and referrals instead of traditional marketing.

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    Marketing of Electric Vehicles: Tesla and Other Players

    Uploaded by

    Kashish Khetrapal
    73 views6 pages
    The document discusses the global market for electric vehicles, including market segmentation by technology type and vehicle type. It outlines opportunities in the market through technical advancements, renewable energy charging stations, and a focus on commercial vehicles and ride sharing. Key drivers of electric vehicle adoption include government initiatives to reduce pollution, improvements in driving range and charging time, and environmental and economic factors. The document also summarizes the Indian electric vehicle market, current major players, and common electric vehicle marketing strategies such as capturing consumer sentiment, reinventing brand positioning, and perfecting omnichannel approaches. Finally, it outlines Tesla's unique marketing strategy of minimal advertising spending and relying on word-of-mouth and referrals instead of traditional marketing.

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    Electric Vehicles

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    The document discusses the global market for electric vehicles, including market segmentation by technology type and vehicle type. It outlines opportunities in the market through technical advancements, renewable energy charging stations, and a focus on commercial vehicles and ride sharing. Key drivers of electric vehicle adoption include government initiatives to reduce pollution, improvements in driving range and charging time, and environmental and economic factors. The document also summarizes the Indian electric vehicle market, current major players, and common electric vehicle marketing strategies such as capturing consumer sentiment, reinventing brand positioning, and perfecting omnichannel approaches. Finally, it outlines Tesla's unique marketing strategy of minimal advertising spending and relying on word-of-mouth and referrals instead of traditional marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    73 views6 pages

    Marketing of Electric Vehicles: Tesla and Other Players

    Uploaded by

    Kashish Khetrapal
    The document discusses the global market for electric vehicles, including market segmentation by technology type and vehicle type. It outlines opportunities in the market through technical advancements, renewable energy charging stations, and a focus on commercial vehicles and ride sharing. Key drivers of electric vehicle adoption include government initiatives to reduce pollution, improvements in driving range and charging time, and environmental and economic factors. The document also summarizes the Indian electric vehicle market, current major players, and common electric vehicle marketing strategies such as capturing consumer sentiment, reinventing brand positioning, and perfecting omnichannel approaches. Finally, it outlines Tesla's unique marketing strategy of minimal advertising spending and relying on word-of-mouth and referrals instead of traditional marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 6

    MARKETING OF ELECTRIC

    VEHICLES
    TESLA AND OTHER PLAYERS
    GLOBAL MARKET FOR ELECTRIC VEHICLES

    MARKET SEGMENTATION - OPPORTUNITIES -


    • Technical advancement in electric vehicle DRIVERS-
    • Political - Government Initiatives Towards Pollution
    • By Technology Type - Hybrid, technology
    • Renewable energy for electric charging Free Environment, Infrastructure, Monetary Subsidies
    Plug-in Hybrid, Battery EVs • Technological Factors - Driving Range & Charging Time
    station • Environmental - Growing Concerns Over Pollution
    • By Vehicle Type - Passenger • Growing awareness in developing nations
    Cars, Commercial, Two-Wheelers, • Economic - Crude Oil Prices, Purchasing Price,
    • Focus on commercial electric vehicles, ride
    ATVs etc Potential Buyers, Product Penetration
    sharing market

    PLAYERS
    INDIAN ELECTRIC VEHICLE (IEV) MARKET
    IEV Market Segmentation
    ● Valued 5$ Billion in 2020 &
    By Vehicle Type By Power Source Type
    forecasted to hit 47$ billion by
    2026.
    -Battery Electric
    - Passenger Cars
    Vehicle ● Faster Adoption and
    - Commercial Manufacturing of (Hybrid &)
    -Plug-in Electric
    Vehicles
    Vehicle
    Electric Vehicles (FAME)
    - Two and Three- scheme has boosted the
    -Hybrid Electric
    wheelers
    Vehicle.
    penetration & momentum.
    ● Other reasons for EV growth
    include technological
    Current Major players advancements, rapid
    urbanisation and low
    Tata Motors Ltd., Mahindra & Mahindra maintenance of EVs
    Ltd., MG Motor India, Olectra Greentech
    Limited and JBM Auto Ltd.
    ELECTRIC VEHICLES MARKETING STRATEGIES

    Capturing real time consumer sentiment


    Reinvent Brand Positioning
    Future Target Market
    Perfect the omnichannel approach
    Upgrade after-sales customer-centricity and readiness
    TESLA MARKETING STRATEGY
    • Tesla spends considerably less money
    on marketing than its competitors.

    • Tesla’s advertising spend was $0 as


    per year 2019 data shown in graph
    here.

    • Marketing strategy of Tesla goes


    against the trend of developing TV
    advertisements and pushing its
    products on the consumers.

    • Tesla focuses on :-
    a) Word of mouth advertising
    b) Referrals
    THANK YOU
    Ayush Shrivastava
    Antargun Kaur Bhatia
    Kashish Khetrapal
    Pearl Borgohain
    Suryaveer Singh

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