Class Assessment- 2 

Course: Digital Marketing

Submitted to: 
Prof. Pranay Piplani 

Submitted by: 
Kaushal Gandhe 
Tejashree Kale
Vishal Barman
Program: MBA Sem III 
Introduction 
 At Curl_Arfts, we’re committed to delivering the best experience for our
customers the best prices, the best service and the best selection. We
strive to give our customers all of the options to let their creativity run
wild. We make wide range of home decors, gifts, gift hampers etc. The
best part of these things is they all are customized we design each piece
according to need and occasion of customer.
Curl_Arfts also use waste material and eco-friendly raw material for
making things. We also support women empowerment and provide
employment to vulnerable women which also include training them in
making the handicraft. Most of the products are pieces of art for loved
ones, for their own place or it can be a gift. All the products are
customized form of emotions. Therefore, the tagline is “The Token Of
Love” .
4 P`s Analysis
Product Price Place Promotion
• All the products are • As the product includes • Global geographical area • In various social media
customized according to waste material I • Online Platforms (Such platforms
the needs for reference production the rates are as own website, • Marketing campaign in
some basic sample is affordable. The starting Facebook, Instagram) art fairs and art festivals
been provided initially. price is Rs50. • Sales promotion by
•  Home/office decors, •  The average price range giving discounts on
gifts, hampers are the can be said Rs50-Rs5000 festive days and other
kind of products we but as the products are important occasions
create. customized are price
•  New launch or addition may vary.
of products is also done
during festive time.
Objectives 
Create and Build
• Create and build eagerness and awareness of
the products.

Grow
• Grow a community of people who
are supportive towards the products and also
willing to purchase them.

Keep
• Keep the customers engaged with the
products.
Segmentation
Urban Indians

People who can access Internet

People who are active on social media

platforms

Online shoppers

Kitsch product lovers

Targeting

Designs that
appeal age College
group between students
18-50

Working
professionals Women
Positioning

Our products give the customer a high-quality product that has its true value.

Be it any occasion such as Birthday, Anniversery, Teachers Day, Friendship Day or even
Valentine's Day those of who are looking for a distinctive product to make a lasting impression
Curls Art will more than meet that need.

We specialised in custom made products and gifts to meet every specific and minute needs of
our customers to make them fully happy and satisfied.
 A good analytics platform
(Google Analytics Social media marketing
Tools used in our Digital Audience dashboard)

plan 
Influencer marketing E-mail marketing
How will we measure our
plans success?

New vs Returning users

Page views

Bounce Rate

Tracking of overall sales

Customer feedback
THANK YOU