Professional Documents
Culture Documents
New Branch Establishment Keerthar Food Restaurant
New Branch Establishment Keerthar Food Restaurant
TEAM PRESENTATION
New Branch Establishment
Keerthar Food Restaurant
1. Summarize
5. Canvas, SWOT
SUMMARIZE
- Background
- Market overview
- Location selection
- Planning the start-up
- The beginning
- Operational challenges
- Way forward
2
His Competitive
Advantage
“
Core value
“We are working on three core values, and these values are the
reason for our existence: respect the customer, excellence in
hospitality, and feel like home, said Mr. Soomro.”
“
Mission
“Our mission is to keep our customers happy, and when they pay
they feel like paying for the experience, not for the food, Mr.
Soomro explained.”
“
Competitive Advantages
Selection
Price, quality
Service
3
The selection of
location
1. Market Research
“
- Sukkur is a city in the Pakistani province of Sindh
located along the western bank of the Indus River,
directly across from the historic city of Rohri. And this
is the third largest city in Sindh after Karachi and
Hyderabad and is the 14th most populous city in
Pakistan
- Sukkur has lacked many modern infrastructural
developments
- An old-fashioned city as there were no suitable
entertainment places.
2. Select a location
“
He finalized on a vacant open space at Military Road
3. Size
“
- This area was around 3,000 square feet.
- It was an open space and could be used for multiple purposes,
from establishing a restaurant to creating a banqueting room.
4. Front Location and parking “
- The restaurant access to roads on two
sides of the site, giving a majestic view
of the Kirthar Canal.
- The selected location had sufficient
space in front of the road to allow
parking for up to 15 vehicles and 20
motorcycles
4
15
“
1. Not enough space for customer
2. Order management becomes difficult
3. Manpower shortage
4. Employee retention is not easy
5. Limited budget, bring many challenges
5
STRENGTHS WEAKNESSES
- Favorable location: Militaly Road is developing
- Staff: all have experience and good skills - No fixed supplier
- Ingredients: purchased personally by - There is no widespread marketing strategy,
Soomro at the stores mainly word of mouth
- Keerthar Food Restaurant is one of the - No home delivery service
first restaurants to provide a family
Environment.
19
BUSINESS MODEL CANVAS
1. Customer Segments 2. Value Propositions 3. Distribution Channels 4. Customer Relationships 7. Key Resources
All kinds of - Keerthar Food - Mainly rely on - Work closely with - Buying furniture,
Restaurant provides a word of mouth customers to collect their kitchen equipment and
customers opinions the best quality
family environment marketing, leaflets
especially family - Regularly interact with crockery and cutlery
that can meet the - No door-to-door
needs of customers. customers - Ingredients: purchased
delivery service personally by Soomro
- A place where
- Customers can at the stores
everyone, family can
come buy and pack 8. Key Partners
- Experienced and
6. Key Activities relax together after a skilled staff
- Respect the tiring day of work. to take home - raw material
- Professional chef
customer suppliers
- Excellence in - client
hospitality - staff, chef
- Feel like home
20
Any questions?
THANKS FOR WATCHING!
THANK YOU!
21