CULTUR

E
CONFLI
CT GROUP
8
 COMMUNICATION &
01
CULTURE
02 MISINTERPRETA
TIONS

03 ETHNOCENTRISM
0 STEREOTYPES &
4 PREJUDICE
 01
COMMUNICATION &
CULTURE
 Question:

Have you ever had a

cultural conflict with
someone?
● Cultural conflict is a type of conflict that
occurs when different cultural values and
beliefs
● "Intercultural Communication" is
communication between members of
different cultures.
● People can uninten-tionally hurt each other
by something they say or do.
● Cultures do not communicate;
individuals do. Everyone has a unique
style of communication, but cultures
determine a general style for their
members.
The difference between Vietnamese
and American people in cultural
communication
Are you married, how much do you
make a month?

“có đi có lại“ rules in vietnam

Example:

Tourguide

Traslater
 02
MISINTERPRET
ATIONS
MISINTERPRETATIONS
● It is a normal problem in our life

● Problems and misinterpretations do not result every

time members from two cultures communicate.
However, when cultural conflicts do arise, they may
be perceived as personal rather than cultural.
● Example:

● A young woman from one culture is looking out

of the window and sees
● a male acquaintance from another culture. He
signals to her by puckering
● his lips. She quickly looks away from the
window. Later she ignores
● him. He is confused and she is angry
 Some misunderstandings are
insignificant and can be easily
ignored
or remedied. Other conflicts are
more serious in that they can cause
misinterpretations and create
persistent negative attitudes toward
foreigners.
Comparison between Americans and
Vietnamese:
Application
03
ETHNOCENT
RISM
 Difficulties in intercultural
communication arise when
there is little or no awareness
of divergent cultural values
and beliefs
Speakers sometimes People
assume that what they become critical of individuals
believe is right from different cultures
The difference between Vietnamese and
American culture
In Vienam In American
The popular belief among American
ethnocentric people is that their
In dress culture, Vietnamese
country, culture, values,
people tend to have a
development, and everything
negative assessment of
else is superior to every other
the way foreigners dress
nation in the world, and that
every other nation is inferior to
the United States.
Advantage
Develop love for the
nation, culture
tradition and values
Create feeling of
belonging & unity

Generating pride
& self confidence
 Disadvantage

Blind faith in one’s

Disliking or making
culture
false judgments on
other cultures

Discrimination due
to diferences in
beliefs
 Application in translation and
interpretation industry and tour guide

Translation and interpretation Tour guide

 04
Stereotypes and
Prejudice
Do you know the difference between these 2
concepts: Stereotypes and Prejudices?
STEREOTYPES
"Stereotypes reflect expectations and beliefs about the
characteristics of members of groups perceived as
different from one's own

PREJUDICE
"Prejudice represents the emotional response, and
discrimination refers to actions."
Stereotypes originate and develop from numberous
sourses such us jokes, texboooks, movies, and
television

Example:
● Unfortunately there was nothing
that this applicant could have
done to prove that he was indeed
qualified for the job.

● Rejected on the basis of his

nationality, the applicant was a
victim of an irrational belief.
● Stereotypical remarks can be made casually
in daily conversations and may or may not
have serious consequences.
● Nevertheless, people's initial impulse is to
become angry rather than to clarify the
distortion.
● Educating others is one way to try to correct
misperceptions.
● Cultural conflicts
occur as a result of
misinterpretations,
ethnocen-trism,
stereotypes, and
prejudice.
The difference between Vietnamese and
American culture
In Vienam In American
It is customary to respect
Women are always valued and
men and despise women,
have more leadership than men
in work, the man is
in all jobs.
always the leader, and
the woman is only
supported without
expressing her personal
opinion
THANKS!