Elements of design

Elements of design are the fundamental parts

or aspects used to compose any work of design.
The elements of design are like atoms both
serve as "building blocks" for creating
something. You know that atoms combine and
form other things. usually make a simple
molecule, as when hydrogen and oxygen form
water (H 2 O).
There are seven basic elements of
design
 point or marks closer-darker / farther-lighter value
 line-Line – is a form with width and length, but no depth. It may be a
continuous mark made on a surface
 Shape -formed when a line encloses an area.
 forms - form is three-dimensional, or the 3D aspects of objects that take up
space and viewed at any angle.
 Space -This can be empty or filled with objects.

 color and
 texture
 COLOR

Three Properties of colors

1. HUE– tells the name of the
colors
2. Value – refers to lightness and darkness of hue

Tint- is adding white to a color(hue) to create

lighter values such as light blue or pink.
Light colors -Higher Value (White-Hightest )

Shade is adding black to a color(hue) to create

dark values such as dark blue or dark red.
Dark colors – Lower Value (Black – Lowest )
Tone is created when grey is added to a
hue/color.
 3. Intensity
Intensity refers to the brightness or dullness of
a color. ... 
Intensity is adjusted by adding
additional colors to the pure hue.
A color can be made less intense by adding gray
to the color. In some ways, intensity can be
measured by the amount of gray in the hue.
Hues can only degrade in intensity.
 dull
bright
 TEXTURE

 this refers to the surface quality or illusion of roughness or smoothness in a picture

 The Basic Principles of Design

The following are the six

basic principles of effective
design which are common
throughout the field of
designing;
1. Balance -refers to the appropriate arrangement of object in a
design to create the impression of equality in weight or importance
creating equilibrium.
Balance are of two types;
 Balance

A.) Symmetrical – can be described as having equal weight on equal sides, or

two sides are identical.
Symmetrical Balance
Balance
B.) Asymmetrical – different objects on opposing
sides but have equal weight of attraction.
Asymmetrical Balance
Asymmetrical Balance
2. Rhythm refers to the regular repetition of elements
to create a continuous movement. It could be
achieved regular, alternating or progressive
arrangement of objects/elements.
 Rhythm

embroidery Cross stitch

3. Emphasis literally to give emphasis or importance, giving a special
attention to a certain part of a work of art. one area stand out by
contrasting it with other areas
4. Pattern in a design refers to keeping your
design in a certain format or regular arrangement
of elements
5. Harmony/Unity – refers to give a feeling of
harmony as a whole part of the design
confined to a certain theme or motif.
Color Harmony
Triadic Harmonies are three equally spaced colors
on the color wheel. For example, yellow, Red, and
Blue are a triadic harmony color scheme.
Analogous Colors are colors that are next to
each other on the color wheel. Examples
include red, red orange, and orange.
Monochromatic is one color used with different
values and intensity. For example, light brown,
brown and dark brown are monochromatic colors.
Monochromatic Harmony
6. Proportion – refers to the relationship of
one part to another or to the whole with
respect to size.
6. Contrast - refers to the difference of
elements in an artwork