PRESENTATION

ON
CROSS CULTURAL COMMUNICATION

PRESENTED BY:

NAMRATA
MBA- 4TH SEM
SEC-B
 COMMUNICATON

Communication is the sending of a message from a source to a

receiver with the least possible loss of meaning.

THE COMMUNICATION PROCESS

The speaker sends a message that is in

some kind of code. The listener
decodes the message and responds,
thereby giving the speaker feedback.
 The Communication Process

 Communication is the process of transferring

meaning from sender to receiver.

Sender Receiver
Encoding Medium Decoding
meaning interpretation

Feedback

The Communication Model

Cross Culture Communication

 Intercultural communication is the process

of sending and receiving messages between
people whose cultural background could
lead them to interpret verbal and non-
verbal signs differently.
Why Cross Culture Communication is important ?

 Globalization: Cross border movement of people,

goods and data brings more and more cultures into
contact with one another and increases the potential
of cross culture communication
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse
workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market
CODES USED IN COMMUNICATION

Verbal Communication
 Words
 Voice
Non-Verbal Communication
 Gestures
 Postures
 Facial Expressions
 Eye Contact
 Vocal Characteristics
 Personal Appearance
 Touch
 High Context and Low Context Cultures

High Context Culture:- Cultures that rely heavily on non-verbal

and subtle situational cues in communication.

Low Context Culture:- Cultures that rely heavily on words to

convey meaning in communication.
NONVERBAL COMMUNICATION
COMMUNICATING WITHOUT WORDS

 Gestures
 A motion of the hands, head or body to
emphasize an idea or emotion
 KINESICS
 Communicating through body movements
 Facial expressions
 Body posture
 PROXEMICS
 The use space to communicate
 The personal bubble of space - nine inches to over
twenty inches
 North Americans prefer more distance than from
Latin and Arab cultures
 TOUCH
 Basic human interaction
 In greeting - shake hands, embrace, or kiss
 Latin European and Latin American cultures-more
touching than Germanic, Anglo, or Scandinavian
cultures
Blocks to Cultural Communication

1. Ethnocentrism : Inability to accept another culture's world

view; "my way is the best."

2. Discrimination : Differential treatment of an individual due to

minority status; actual and perceived; e.g., "we just aren't equipped
to serve people like that."

3. Stereotyping : Generalizing about a person while ignoring

presence
of individual difference; e.g., "she's like that because she's Asian
– all Asians are nonverbal."
4.Cultural Blindness: Differences are ignored and one proceeds
as though differences did not exist; e.g., "there's no need to
worry about a person's culture

5.Cultural Imposition: Belief that everyone should conform

to the majority; e.g., "we know what's best for you, if you
don't like it you can go elsewhere."

6.Tone Difference : Formal tone change becomes embarrassing

and off-putting in some cultures.
Improving Cross Culture Communication
INTERNATIONAL NEGOTIATION

Negotiation:

•The process of bargaining with one or more parties to arrive

at a solution that is acceptable to all.
•More complex than domestic negotiations .
•Differences in national cultures and differences in political,
legal, and economic systems often separate potential
business partners.
STEPS IN THE INTERNATIONAL
NEGOTIATION PROCESS
 STEP 1: PREPARATION

STEP 2: BUILDING THE

RELATIONSHIP

STEP 3: EXCHANGING
INFORMATION/FIRST OFFER

STEP 4: PERSUASION

STEP 5: CONCESSIONS

STEP 6: AGREEMENT
 STEP 1: PREPARATION
 Is the negotiation possible?
 Know what your company wants
 Know the other side
 Send the proper team
 Agenda
 Prepare for a long negotiation
 Environment
 Strategy
STEP 2: BUILDING THE
RELATIONSHIP

 No focus on business
 Partners get to know each other
 Social and interpersonal exchange
 Duration and importance vary by culture
STEP 3: EXCHANGING INFORMATION
AND THE FIRST OFFER

 Task-related information is exchanged

 First offer
 STEP 4: PERSUASION

 Heart of the negotiation process

 Attempting to get other side to agree to a
position
 Numerous tactics used
Step 5: CONCESSIONS AND AGREEMENT

Grant concessions and hammer out a final

agreement.
 Final agreement: The signed contract,
agreeable to all sides
 Concession making: requires that each side
relax some of its demands