IMPORTANCE OF USING

SOCIAL MEDIA BY AN
ORGANIZATION
Enhanced brand awareness.
• Social media enables companies with one
click of a button to market their brand to
millions. It will improve the exposure of
your brand to current and future clients
through the use of social media.
Improved customer satisfaction.
• With social media offering consumers a
voice, it encourages greater customer
satisfaction as their complaints are heard,
service problems are answered, and bonds
are formed
Brand loyalty.
• Social media makes it easier for consumers
of a company to find you and link to your
brand posts. This establishes a connection
that is vital to the long-term sustainability of
the organization.
Customer direct feedback.
• Customers can tell organizations their
feelings about their goods and services, and
it can influence organizations to rethink their
strategies and list their customers' voices.
Cost-effective.
• Social media is a free marketing resource for
your company, goods, and services. You can
quickly get the word out about a product,
share a video, and build excitement and sales
for your brand instead of spending millions
on ads on TV and online.
 References.

• Icha, O., & Agwu, P. E. (2015). Effectiveness of social media

networks as a strategic tool for organizational marketing
management. J Internet Bank Commer, S2.

• Sajid, S. I. (2016). Social media and its role in marketing.

• Guesalaga, R. (2016). The use of social media in sales: Individual

and organizational antecedents, and the role of customer
engagement in social media. Industrial Marketing
Management, 54, 71-79.

• Khorsheed, R. K., Othman, B., & Sadq, Z. M. (2020). The Impacts

of Using Social Media Websites for Efficient Marketing. Journal
of Xi'an University of Architecture & Technology, 12(3), 2221-
2235.