MEASURING THE

EFFECTIVENESS OF THE
MARKETING STRATEGIES OF
THE MILK TEA
ENTREPRENEURS IN THE
MUNICIPALITY OF LUPON,
DAVAO ORIENTAL

Antipuesto Group to Dalhog Group

Lacking/Wrong based in our viewpoint

Wrong used/lack of punctuation mark

Redundant/repeated discussion
Grammar errors and others
Explaining briefly the methodological
approach used to examine the research
problem.
 Highlighting the potential outcomes their
study can reveal.
Lacking/Wrong based in our viewpoint

They should include information about their

competitors, as there are many sellers of milk
tea in Banay2 and Lupon, Davao Oriental.
 They should provide strategies on how to
make each milk tea business more profitable.
 Issues regarding marketing strategies.
 Good Critique
They provide discussion about the significant
of marketing strategy/research topic.
They provide discussion of the
urgency/importance of conducting the
research.
Flow of discussion
 Justification/References
Comment#8: The inverted pyramid structure simply means placing the
most fundamental information in the lead paragraph of the story, and then
arranging the remaining details, from most important to least important, in
the following nut graphs.
Reference:
Scanlan, Chip. “Writing from the Top Down: Pros and Cons of the
Inverted Pyramid.” www.poynter.org. 18 Dec 2008.

https://libguides.usc.edu/writingguide/introduction?
fbclid=IwAR2CRyT87WztQo4Q4EweXsQ3DBh3l68cfuNGI150jd9lzQI-
ygszZgmoeOU#:~:text=It%20establishes%20the%20scope%2C
%20context,questions%2C%20explaining%20briefly%20the
%20methodological