MARKETING MIX

Catherine Andrea Paz Estrada

-Lina María Moreno Nieto
-Leidy Katerine Camargo Rodríguez

Catherine Andrea Paz Estrada

-Lizeth Catalina Acosta Castelblanco

Leidy Katerine Camargo Rodríguez

-Lina María Moreno Nieto
-Leidy Katerine Camargo Rodríguez
-Lizeth Catalina Acosta Castelblanco
WHAT IT’S MARKETING MIX?

Imagen taken from:

https://theintactone.com/2019/09/14/
mm-u3-topic-1-marketing-mix/
 PLACE

• Find the chanel where our perfect client buy

• Logystics to bring our product or services to the
client
• Distribution: Selective, exclusive, franchise or
intensive.
• Characterize the market niche
• Web site, store, apps, direct sales.

Imagen taken from: https://revenue-

hub.com/distribution-channel-yield-management/
 LAFAYETTE PLACE

STORES WEB SITE

ONLINE SALES
SALESMAN
 PRICE
• Defined by the customer’s perception of value
• A big item in the marketing mix that defines the
relative growth of sales
• Evaluates relation between price/ quality/
functionality
• Directly influenced by competitive prices
• Fixed costs, variables and profitability must be
taken into account in determining the price of a
product
• Photo taken from:
https://www.projects4mba.com/marketing-mix-of-
samsung/1015/
 PRICE- LAFAYETTE

It is one of the most competitive companies

in the textile sector, for its long history in the
market Although it handles a higher price
range than similar competitors, a high value
is perceived in products by the use of
sustainable and exclusive textiles, in addition
to having great experience and quality.

Photo taken from: Layette’s website

 PRODUCT

• Designed to satisfy a public need,

it can be tangible or a service
• It must be based on market research; it
must also have a life, characteristics
and warranty study.
• The product must be in constant
improvement to better respond to the
public. Innovation and constant change
are important
PRODUCT- LAFAYETTE

• Offers a wide variety of high quality

textiles, in attractive and commercial
colour ranges; in addition to
innovative textiles and technology
• They have wholesale and retail sales
in all their sales channels
 PROMOTION

• Composed of: Sales organization,

public relations, advertising and sales
promotion.
• Are all those paid or unpaid strategies
that help us to potential brand image,
brand communication and sales
• It helps us generate a marketing
identity with which customers can
recognize and remember us

Photo taken from:

https://www.shutterstock.com/es/searc
h/promotional+mix
 PROMOTION- LAFAYETTE

• Gifts advertising material

• Presence at fashion and textile events
• Digital content
• Social media advertising
• Exclusive customer promotions
• Informative seminars
• Talks with experts or topics related to
fashion