ENG.

211
TEAM PRESENTATION

Marketing Presentation
Agenda
• Aim
• Steps to follow
• Organization
• Assessment
• Reminders
 Aim:

• To inform the audience about a marketing-related topic

• To give a presentation in a well-organized way with a proper

introduction, body and conclusion

• To limit the speech according to the given time constraint (5’)

Steps to follow:

• Choose a topic related to marketing.

• Narrow down your topic and prepare an outline.

• Get your teacher’s approval and feedback for both

the topic & your outline.

• Do research.
Organization patterns
you can use:
• Classification
• Chronology
• Cause/effect
• Reason/result
• Advantages/Disadvantages
• Comparison/contrast
• Problem/solution
 Some topics to inspire you:
• Two main uses of the Internet as a marketing medium
• Two most common communication trends in marketing
• Two main consumer expectations in the IT market/ health services/
catering services/ food market/ automotive sector
• Two main negative/ positive effects of commercials on consumers
• Two main pricing strategies in the ….. sector
• Two current digital marketing strategies
• Two main responsibilities of the media in raising public awareness
• Two trends in mobile marketing
• The success story of Tesla Motors/ Elon Musk/ Sabanci/ Koc/ Ali Baba
• The main reasons why Nokia/ Ericsson/ Skoda fell behind in the market
• The history of BP/ VW/ Ikea/ IBM/ Nestle/ E-Bay/ Airbnb
 Assessment (10 points)
INTRODUCTION excellent good average
below
poor
average
2.5 2 1.5 1 0.5

The presenter:
§ greets audience
§ introduces him / herself
§ includes an effective & well-integrated
teaser / attention-getting technique
§ introduces the topic clearly
§ shows overview appropriately

below
CONCLUSION excellent good average average
poor

2.5 2 1.5 1 0.5

The presenter:
§ summarizes main points effectively
§ leaves the audience with a memorable
Do not forget to show
message your reference list in
§ invites & handles questions effectively APA format.
§ includes a reference list for the sources
 below
ORGANIZATION excellent good average
average
5 4 3 2
The presenter:
§ balances parts in terms of length & content
§ has a logical progression of ideas
§ moves smoothly between parts of presentation
§ uses a variety of signposts & transitions

below
CONTENT excellent good average average
5 4 3 2
The presenter:
Minimum 1 reliable, credible
§ gives a truly informative content
§ offers sufficient, effective & relevant and up-to-date source.
§ supports for the points raised
§ uses a variety of supporting techniques
§ (examples, st at istics, testimonies et c. ) Don’t forget to acknowledge
§ acknowledges the sources used during the your source(s) in your
presentation
presentation.
 
 below
DELIVERY excellent good average average poor

PHYSICAL DELIVERY 5 4 3 2 1
The presenter:
§ has strong presence
§ uses appropriate facial expressions
§ uses appropriate & effective gestures
§ establishes eye-contact
§ maintains good posture
§ moves purposefully

VOCALDELIVERY
The presenter speaks:
§ at an appropriate pace
§ fluently avoiding frequent repetitions,
hesitations & gap fillers
§ loudly & clearly
§ using correct intonation
LANGUAGE excellent good average
below
poor
average
5 4 3 2 1
The presenter:
§ uses topically rich & diverse vocabulary
§ uses grammar correctly
§ employs characteristics of spoken discourse
§ uses correct pronunciation
DESIGN OF AUDIO-VISUAL AIDS excellent good average below Poor
average
2.5 2 1.5 1 0.5
The presenter’s visuals:
§ are relevant & effective
§ are of a reasonable number
§ are visible / audible
§ do not have spelling / grammar mistakes
§ include reference information

DELIVERY OF AUDIO-VISUAL AIDS excellent good average

below
Poor
average

The presenter makes sure that s/he: 2.5 2 1.5 1 0.5

§ integrates AVs smoothly & clearly

§ uses relevant signposts to introduce AVs
§ elaborates on each visual effectively & at
appropriate pace ( doesn’t merely show AVs)
§ doesn’t turn his/her back to audience
§ points when necessary
 Reminders:

• Extreme reading and memorization &

• Exceeding the maximum time limit will be penalized.

• Refer to Appendix 6 and YouTube for sample presentations.