A quick look into the

Assessment of

M25293
Dr Myropi Garri
myropi.garri@port.ac.uk
 How you will be assessed?
 
Assessment Type  
Length  
Weighting  
Details
  20 minutes 30% Presentations
Assessed Strategy Presentations presentation will be recorded
In groups, students are expected to compose a and uploaded
strategic plan for the future of a selected company. through the
The implementation of the traditional approach of Fuse App.
Presentation
strategy formulation will lead students to
slides have to be
recommend strategic directions for the future of uploaded on
the company. These strategic recommendations Moodle.
have to be sustainable for the company and its
stakeholders.

   

       
70%
1.5 hours
open book
Exam exam Exams will
include
    MCQs and
    Narrative
Development
    Questions
Assessment 1 – Group Presentation 30%
Record your video presentation and upload it on Moodle,
along with the presentation slides by the 14/05/2021

 
• Students will present a strategic analysis of one of the above organizations using secondary sources of information only. The strategic analysis should
be presented and structured in a professional style using an appropriate referencing. It should include the following sections;

• I. Quick Company’s Overview – Background, Current Challenges

• II. Introduction used to define market, industry, and SBU to be analysed
• III. Analysis of the External Environment
• IV. Analysis of Resources and Competences
• V. Generation of Strategic Options through TWOS
• VI. Evaluation of Strategic Options - Final recommendations – Conclusion

• Within the above sections, students are expected to use appropriate models, tools and frameworks.

• Support and feedback for the presentation will be provided during every seminar, as students will be implementing the models for the
companies they will do the strategic plan presentation.

• Support for the recording of the presentations can be provided, if needed, from the tech support services (more information to follow).
 Learning Outcomes and Employability Skills
Assessment 1
1. Learning Outcomes: Explain and critically evaluate the key propositions underlying strategic
    management theory and practice in national and international contexts.

    Analyze strategic issues at corporate and business levels using appropriate

    frameworks, models and data. To generate and evaluate sustainable strategic
    options.
     

2. General Skills Structure

Outcomes or Marks Executive Summary and Introduction
element breakdown: Strategic Review
    Future Recommendations
     

3. Employability Skills Critical Thinking, Analysis and Synthesis Skills

Outcomes:   Capability of Mining and Exploring Information
    Expression, Communication
    Time Management, Participation in Groups
Assessment 2 – Exam 70%
• There will be a 1.5 hours open book exam focusing on examining the theoretical aspects of the
unit.

• The exam will be a mixture of Multiple Choice Questions (MCQs) and of narrative development
questions.

• Students will have to answer all the MCQs. No negative marking formula will apply.

• Then students will have to choose and answer one of the two available questions, using a
narrative development style.

• Academic style of writing is expected, including development of arguments, comparison and

contrasting of different opinions on a subject, accompanied with some citations and examples.

• Critical thinking and seeing beyond the obvious will be appreciated.

Detailed information and guidance on both
assessments will be provided throughout TB2
• Thank you and welcome again!