LEVELS OF VIEWING COMPREHENSION

Objectives:
1. define viewing
2. familiarize the levels of viewing comprehension
3. explain the importance of viewing comprehension
  What is viewing?

IT REFERS TO THE ABILITY OF THE

PARTICIPANTS TO PERCEIVE
MEANING FROM VISUAL
PRESENTATIONS.
Viewing is the fifth macro-skill today. It refers
to perceiving, examining, interpreting, and
constructing meaning from visual images and is
crucial to improving comprehension to print and non-
print materials.
 active process of attending and comprehending
visual media such as television, advertising images,
films, diagrams, symbols, photographs, videos,
drama, drawings, sculpture and paintings.
 Why viewing is important?

1. DEVELOP THE KNOWLEDGE AND SKILLS TO ANALYZE AND

EVALUATE LANGUAGE TEXT AND MULTIMODAL TEXTS THAT USE
VISUAL

2. HELP STUDENTS ACQUIRE INFORMATION AND APPRECIATE

IDEAS AND EXPERIENCES VISUALLY COMMUNICATED BY OTHERS
 Why viewing is added as one of the macro or
communication skills?

ACCORDING TO STEPHEN APKON (2011), “WHAT WE

ARE NOW SEEING IS THE GRADUAL ASCENDANCE
OF THE MOVING IMAGE AS THE PRIMARY MODE
OF COMMUNICATION AROUND THE WORLD: ONE
THAT TRANSCENDS LANGUAGES, CULTURES AND
BORDERS.
 According to Carey Jewitt (2008), “What is needed in
the educational framework that recognizes and describes
the new forms of the text that children meet everyday in
order to secure the place of multimodal and visual texts
within the curriculum.”
FIVE MACRO SKILLS

1. LISTENING
2. SPEAKING
3. READING
4. WRITING
5. VIEWING
LEVELS OF VIEWING COMPREHENSION

1. Literal- what is actually stated, limited to facts

and detail, surface understanding only(label, list,
name, relate, recall, repeat and state). Test in this
level are objective, true and false, multiple choice,
fill in the blanks and questions like who, when and
where.
2. Interpretative- what is implied or meant, drawing
inferences, tapping into prior knowledge, attaching
new learning to old information and making logical
and educated guesses. The type of questions are
open-ended, thought-provoking questions like why,
what if and how.
3. Applied- taking what was said(literal) and then was
meant by what was said(Interpretative) and then extend
(apply) the concepts or ideas beyond the situation. It
involves analyzing, synthesizing and applying. In this
level, we are analyzing or synthesizing the information
and applying it to other information
 4. Appreciative- comprehension is more abstract,
based on a deeper understanding and even
emotional reactions to the author’s language, ideas,
imagery and values.