INTRODUCTION T0

GRAPHIC DESIGN
 • Graphic design is the art or profession of visual
communication that combines images, words, and
ideas to convey information to an audience, for a
WHAT IS better understanding.

GRAPHIC DESIGN?
• In other word, graphic design is communication design;
it serves to convey your ideas in a way that is not only
effective, but also beautiful.
 WHY
GRAPHIC DESIGN

?
ELEMENTS OF GRAPHIC DESIGN
 Good design can sometimes seem magical, like the
designer simply stumbled onto a great combination of
components that both engage and enlighten the viewer.
ELEMENTS OF In actuality, graphic designers use a set of tools, known as
GRAPHIC DESIGN the elements of design, to build and hone that perfect
design.

Remember that every single piece of design is trying to

communicate a message.
 Line can be curved, straight, thick, thin, two-dimensional,

LINE three-dimensional – whatever really! A line is simply an

element of design that is defined by point moving in space
 A shape is a two-dimensional defined area created by line.

SHAPE Different types of shapes include geomantic, abstract, and

organic shape, all of which are basic element of design.
 Color is one element that is especially important in attracting
attention because there is psychology behind the feelings

COLOR that color can evoke. There are three main characteristics to
color: hue (the color family), value(how light or dark the
color is), and saturation(the purity of the color)
 Frames can be subtle but once you train your eyes to look
for them, they’ll start showing up everywhere.

FRAMING Frames organize information and create hierarchy for the

eye and highlight the most important information for the
viewer. They can be pretty and decorative or basic and
utilitarian. Frames also help define shapes in the blank white
space of a page
 Typography is an important element of design because it
literally conveys the message you want to communicate. But

TYPOGRAPHY typography can also be more than words: if used in an

intentional way, typography can also be a striking visual
element or a shape, as well as provide structure between
the content and the visuals.
PRINCIPLES OF GRAPHIC
DESIGN
 The principles of design are the rules a designer must follow
PRINCIPLES OF to create an effective and attractive composition. The
GRAPHIC DESIGN fundamental principles of design are Emphasis, Balance and
Alignment, Contrast, Repetition, Proportion, Movement and
White Space.
 Graphic design, like any discipline, adheres to strict rules that
PRINCIPLES OF
work beneath the surface to make the work stable and
GRAPHIC DESIGN
balanced. If the work is missing that balance, it will be weak
and ineffective
 Say you’re creating a poster for a concert. You should ask
yourself:

EMPHASIS what is the first piece of information my audience needs to

know?

Is it the band? Or the concert venue?

What about the day and the cost of attending?

 Make a mental outline. Let your brain organize the
information and then lay out your design in a way that
EMPHASIS communicates that order. If the band’s name is the most
essential information, place it in the center or make it the
biggest element on the poster. Or you could put it in the
strongest, boldest type.
 Like writing without an outline or building without a
EMPHASIS blueprint, if you start your composition without a clear idea
of what you’re trying to communicate, your design will not
succeed.
 Balance lends stability and structure to an overall design. To

BALANCE understand it better, Just like you wouldn’t put all your
furniture in one corner of a room, you can’t crowd all your
heavy elements in one area of your design. Without balance,
your audience will feel as if their eye is sliding off the page.
 Shapes, text and images are some of the elements that form
our design, so it’s important to be familiar with the visual
BALANCE weight each of those elements possesses. Now, this doesn’t
mean that the elements always need to be distributed
evenly or that they must be of an equal size — balance is
either symmetrical or asymmetrical.
 TYPES OF BALANCE

BALANCE Symmetrical balance: is when the weight of elements is

evenly divided on either side of the design

asymmetrical balance: uses scale, contrast, and color to

achieve the flow in design.
 Alignment plays a pivotal role in creating a seamless
visual connection with the design elements. It gives an
ALIGNMENT ordered appearance to images, shapes, and blocks of
texts by eliminating elements placed in a disheveled
manner.
 Contrast is what people mean when they say a design
“pops.” It comes away from the page and sticks in your
memory. Contrast creates space and difference
CONTRAST between elements in your design. Your background
needs to be significantly different from the color of
your elements so they work harmoniously together
and are readable.
 If you plan to work with type, understanding contrast
CONTRAST is incredibly essential because it means the weight and
size of your type are balanced. How will your audience
know what is most important if everything is in bold?
 Repetition is a fundamental design element, especially
when it comes to branding. It creates a rhythm and
REPETITION strengthens the overall design by tying together
consistent elements such as logo and colour palette,
making the brand or design instantly recognisable to
viewers.
 In simple words, a hierarchy is formed when extra
visual weight is given to the most important element

VISUAL or message in your design. It can be achieved in

various ways — using larger or bolder fonts to
HIERARCHY highlight the title; placing the key message higher than
the other design elements; or adding focus to larger,
more detailed and more colorful visuals than those
less relevant or smaller images.
 Proximity helps in creating a relationship between
PROXIMITY similar or related elements. These elements need not
be grouped, instead, they should be visually
connected by way of font, color, size, etc.
 Once you’re an adept graphic designer who
understands the foundations of design, then it’s time
RULES to break some of those rules. And, by that, I don’t
mean, use pixelated images or an illegible font type.
Remember, whatever it is that you’re choosing to
communicate, should not be compromised.
 A design doesn’t have to strictly follow these rules to
RULES be “good.” Some absolutely mind-blowing designs
ignore one or more of the principles of design in order
to create an eye-catching and effective work.