WELCOME TO

GROUP 3
 THE LOGO:
THE FIRST DESIGN

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THE SECOND DESIGN

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 THE THIRD
DESIGN
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“

Letter ‘N’ alongside the third design

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Why does netflix change its brand identity?

Bring the attention of your audience over a

key concept using icons or illustrations
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THE RISE OF
MILLENNIALS

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increases recognition in the
digital age
NETFLIX AND CHILL
Due to Social media The easier the logo “The new identity
and the rapid growth is to understand, the for Netflix revolves
of streaming video faster the customer's around the ‘stack,’
and television brand recognition.

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How it has been communicated
across the company
THE CURRENT NEFLIX LOGO

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The current Netflix logo for press materials and teasers
around campaigns and the Netflix website

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The current Netflix logo debuted in 2014.
At that time, the company launched a new
website.

The core visual metaphor for the logo was

a stack with two ideas that are a key role
in the Netflix service: an infinite catalog
and custom-curated selection.

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The stack is simple- it’s built of uniformly sized cards. It is
endless, whether it’s in motion or static, the catalog feels
infinite, expansive. This enables their customers to feel that
always something more to see. 

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The current Netflix logo for the app
on mobiles and the profile on other
social platforms.

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In 2016, Netflix updates its look with
a new logo design . This decision of
Netflix was driven by “ The way the
logo will appear on social app”

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 It simplifies the brand’s message

Today people transition in their minds

to this simpler format and prefer it.

The logo change is a part of long-

term branding

That “N” on a simple red background

has been an integral part of the brand
that people easily recognize today. 
 HOW NEW BRAND
IDENTITY WORKS
even with glimpses of the
Catches the eye logo, users can enjoy the
of the user complete brand flavor

JAN FEB MAR APR

simplicity is the core maintaining

of positive user simplistic brand
experience. identity

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HOW NEW BRAND
IDENTITY WORKS
Positioning itself as a the platform has a
transparent brand without a state-of-the-art stack responsive design
any disinformation approach
campaigns or privacy
breaches

changes as per the

a stellar subscription simple, flexible, and interaction of the user
growth endless

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 A three-stage
expansion
process

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 Not try to enter all markets at Faster and more-extensive A worldwide accelerated pace
once international expansion of entry

carefully selected its initial focusing on adding more

adjacent markets: geographically languages (including for
1 shared similarities
close and shares many subtitles), optimizing its
similarities with the United States personalization algorithms

=> develop its internationalization the presence of affluent

capabilities consumers expanding its support for a range
2 of device, operation, and
payment

improving its mobile experience,

the availability of broadband including: sign-ups, credentials
internet and authentication, streaming
3 efficiency for cellular networks

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20
105%
GROWT
H
Whoa! That’s a big number, aren’t you proud?

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 “Loyalty is not won by being first. It is won
by being the best.” – Stefan Persson
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THANKS
FOR
FOLLOWIN
G US.
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