E n t r e p r e n e u r

s h i p

C AT- 3
Product-”ZINGYBUNS”

Pallavi Puri(19GSOB1090013)
Shubh Chauhan(19GSOB1090035)
Aniket Tiwari(19GSOB1090017)
Mayank Barua(19GSOB1090033)
Business plan
 Summary
 Description
 Product line
 Target market
 Management
 Marketing and sales
 Financial projection

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Summary:
Replace the ongoing fast food by our zingy buns.
There is a huge field to make a market of this type of
food in colleges and industrial sectors.
Created a great opportunity for investors who seeks new
innovative business ideas and plans.

Description :
Serve many type of zingy buns .
Sweet parcel, spicy parcel, truffled parcel.
It will compete with fast food also.

Promotional line :
Delight in every bite.

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Ta r g e t M a r k e t

Students
Corporate workers
Middle level people
Departments

Agriculture unit Manufacturing unit Human Resource Finance Marketing and selling

5
 Marketing

25% 25% Media coverage

Posters
Discount leaflet
Festival discount
Sponsorship
Social media
13%
20%
8%
9%

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C o m p e t i t i v e
A n a l y s i s

Threats of new entrant .

Threats bargaining power of

suppliers .

Threats bargaining power of

consumers.

Threats of substitute
product.
 One time expense amount

Store rent for five years 12,00,000

Business license fee 5,000

Furniture and decoration 1,00,000

Truck 1,00,000

Other Setup charges 50,000

Total 14,55,000

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 Refer any movie/documentary/video clips/scenes on product
innovation /entrepreneurs/startups and analyze how was the
business led, what were the challenges and how were it overcome.

Documentary ; Amazon Empire

Jeff Bezos is an American entrepreneur, world’s richest investor and also a philanthropist who
graduated from Princeton University.
On July 5, 1994, Jeff opened Amazon.com, named after the meandering South American river where
he initially sold books across the US and in 45 foreign countries within 30 days. Later, he also
started delivering CDs, videos, clothes, electronics, toys and more.
Start small, grow big: If there’s ONLY one lesson you can learn from the founder of Amazon i.e
Jeff Bezos, it is this: start small, grow BIG.
He initially sold books through Amazon.com (which was available only for US audience). Within 30
days after launching Amazon, it was doing $20,000 per week in sales. Then, he started selling
other things too including CDs, toys, gadgets, clothes and so on.
It literally became the “bookstore” to “everything store” in no time. If you’re just getting started,
instead of going for too many things, focus on one thing. Start small, be consistent and grow big.
That’s what you can learn from the world’s richest person: Jeff Bezos.
Here’s the startup advice from Jeff Bezos.
“If you decide that you’re going to do only the things you know are going to work, you’re going to
leave a lot of opportunity on the table. Companies are rarely criticized for the things that they
failed to try. But they are, many times, criticized for things they tried and failed at.
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 Rise and fall of a business showcasing the darker side of
entrepreneurship. Explain with suitable example.

 Entrepreneurs appear to be goal-oriented, want to take responsibility for their decisions, and
despise monotonous, mundane tasks. Creative entrepreneurs have a lot of energy and a lot of
tenacity and creativity, which, when paired with a willingness to take modest, measured risks,
allows them to turn what started out as a very simple, ill-defined notion into something tangible.
Entrepreneurs may also inspire very infectious excitement in a company. They communicate a
feeling of purpose and, as a result, persuade others that they are where the action is.
For example: Winchell's Donut House was one of the most successful enterprises in the early 1970s.
Winchell's Donut House hits its pinnacle in the late 1970s since there was no competition at the
time, and they developed the notion of making donuts. Winchell's doughnut became well-known.
However, by the late 1980s, Winchell had to close their donut shop due to the increasing number
of new entries in the market, and these new entrants innovated something new in donuts that was
cost efficient.

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 THANK
YOU

2/1/20XX PRESENTATION TITLE 11