STRENGTH

BU S I NE S S P R E S E NTAT I ON

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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

HEADING A HEADING B

75% 85%
WEAKNESS
BU S I NE S S P R E S E NTAT I ON

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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

HEADING A HEADING B

75% 85%
OPPORTUNITY
OPPORTUNITY
BEYOND THE MANAGEMENT’S
CONTROL

Positive external forces that impact the firm's industry or several industries
and outside the control of the firm that are likely to contribute to the
business’ success

Identifying external factors for SWOT analysis is similar to conducting a

macroenvironment study. It requires you to look beyond a company's
operations.

HEADING A HEADING B

75% 85%
OPPORTUNITY
OPPORTUNITY
BEYOND THE MANAGEMENT’S
CONTROL

Consider the political, economic, social and technological environments

Executive question: "Are we properly informed and organized to deal with

these issues, and are we certain there are no hidden surprises?" - and -
"Since we are strong here, can any of these threats be turned into
opportunities?"

HEADING A HEADING B

75% 85%
THREAT
THREAT
BEYOND THE MANAGEMENT’S
CONTROL

Forces that are somehow harmful to a business and outside of its control

Identification of threats requires one to look at macroenvironment or

industry-wide factors

Executive question: "Have we accurately assessed the risks of these issues,

and where the risks are high do we have specific controlled reliable plans to
avoid/avert/defend?"

HEADING A HEADING B

75% 85%
s a m p l e S W O T a n a l y s i s f o r l o c a l c o f f e e s h o p

strength weakness opportunity threat

• Strategic location
• Wide variety of coffee
and pastry products
• Knowledgeable baristas
• Single branch • Decrease in the price of • Increase in international
• High rent coffee beans franchises in the local
• Small store space • Lower personal income market
taxes • New regulation to impose
curfew