Apple Inc

Presented by:
Umair Shah (76101)

Sahil gupta (76186)

COR DELIA EJUEYITCHIE (55432)
Company Current Product &
Software
 iPhone
 iPad
 iPod
 Apple TV, Laptops, iMac, Mac book,
Printers, Cameras, storage devices and
other computer hardware.
 Mac OS X
 Mac OS X
 Mac OS Snow Leopard
 iOS4
Pricing Strategy
Disribution Channels

APPLE

Online store Retail Store Direct Sale Force Third party whole seller

Final Customer Final Customer Retailer Retailer

Final Customer
Final Customer
Distribution Network
 “Current Apple distribution network
contains 317 retail stores in U.S and other
part of the world as of 25 Sep, 2010.
Amongst 317 retail stores, 233 stores are
located in U.S and 84 internationally in
shopping malls and high traffic locations”.
(AAPL 10-K, Annual report pursuant to
section 13 and 15d, file on 10/2010)
Promotion
Current Target Markets
 America (North and South)
 Europe (European countries with Middle
East and Africa)
 Japan
 Asia-pacific (Australia and Asia)
 Retail Segment (Retail stores throughout
the world)
Competitors Vs Apple Inc
 Profitability Analysis
Years ended September 25 2010 2009 2008

Numerator:

Net Income (million) $ 14,013 $ 8,235 $ 6119

Denominator:

Average Outstanding Shares (thousands) 909,461 893,016 881,592

Effect of diluted securities (thousands) 15,251 13,989 20,547

Average diluted Shares (thousands) 924,712 907,005 902,139

Basic Earning Per Common Share $ 15.41 $ 9.22 $ 6.94

SWOT
Strength
 Highly trusted reputation
 Huge promotional budget
 Strong selling chain
 Strong R&D budget
 Strong capital and resources structure
 Huge group of brand loyal customers
 Agreements with highly trusted
professionalize firms like INTEL
Weakness
 High prices of products
 Limited upgrading hardware facility
 Limited access of software support as
compare to Microsoft OS.
 Low development in the up gradation of
Apple operating system.
Opportunities
 Strategic alliances with networks
providers
 Apple Inc does not focus on corporate
sector
 Focus towards less expensive lower end
alternative mobile phones
 Enhancing the access of applications
support
 Laptops upgrades in the hardware and
software
Threats
 Microsoft is rich in development and
innovating new features in Operating
system
 Increasing competition by the IT firms
 Credit crunch affects
Innovative Product Description

iPhone Projector
Product Description

iPhone Projector will offers following upgrade

features in iPhone 4;

 New look/design.
 8 mega pixel camera.
 Projector (results in 5 to 47 inch display).
 150g weight.
 Basic Concept

Concept is initially
used by the Nikkon in
their digital camera
Coolpix S1100pj
projector camera.
Conclusion
 iPhone Projector as an innovative concept
will leads the mobile industry in new era of
mobile technology
 To enjoy the cell phone with screen like
laptop or even bigger is what it called
iPhone Projector
 Apple as an innovation base high reputation
firm will provide a perfect platform for this
additional feature
References
 http://www.apple.com/uk
 http://phx.corporate-ir.net/External.File?item=
UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMX
xUeXBlPTM=&t=1
 http://www.palminfocenter.com/news/7026/wo
rldwide-smartphone-sales-grew-37-last-quarte
r/
 http://smallbusiness-plan.net/apple-business-
strategy
 http://www.techmacro.com/2008/12/will-apple-
premium-price-strategy-still-work-in-2009/
References

 http://switchtoamac.com/site/understandi
ng-apples-positioning-part-1-a-premium-
brand-at-a-premium-price.html
 http://www.appleinsider.com/articles/10/0
9/23/availability_of_apples_ipad_expand
s_to_even_more_u_s_resellers.html
 http://marketingteacher.com/swot/apple-
swot.html
Thank You.