Maggi Noodles

Presebted by :-
Deepa .A(818)
Savita.P(836)
Sharif.M(821)
Vinayak.T(840)
Praveen.A(826)
 About Instant Noodles Industry
• The instant noodles market in India is valued at around Rs
1,300 crore.
• Would grow to 3000 to 3500 Cr by 2015.
• The category is growing at 20 per cent annually.
• The market has some aggressive competitors
– Nestlé
– Hindustan Unilever
– GlaxoSmithKline Consumer Healthcare
– Nissan
– ITC
– Capital Foods
– Future Group
Maggi is the market leader with a share of over 85% per cent.
 About Nestle
• Nestlé India is a subsidiary of  Nestlé of Switzerland.
• Began its operation in INDIA way back in 1912.
• Setup its 1st plant in 1961 in Punjab.
• Nestlé India has presence across India with 7 manufacturing
facilities and 4 branch offices spread across the region
• Total Brands under Nestle owns are 48.
• Product categories
• Milk & nutrition
• Beverages
• Prepared Dishes n Cooking aids
• Chocolates
• The Company has posted a net profit of Rs 8186.60 million for
the Year ended December 31, 2010
 About Maggi Noodles
• Brand Maggie came into existence in 1872 in Switzerland, Created by
Julius Maggi .

• India it was launched in 1983s by Nestle group of companies.

• Maggi has been dominating the Indian noodles industry since a period of
almost 26 years. Maggi noodles are the pioneer of noodles in India

• Maggi is particularly well known in India, New Zealand, Australia,

Malaysia, Pakistan, Nigeria, the Philippine and Singapore for its instant
Maggi noodles.

• Maggi is almost close to a ready to eat meal that takes just a few minutes
behind its preparation and promises great taste as well
 Competitors for Maggie Noodles
Knorr Soupy noodles (HUL) Horlicks Foodles (GlaxoSmithKline's)

Tasty Treat (Future Group)

Sun Feast Yuppie (ITC) Top Ramens (Nissian)

 About HUL
• HUL is a subsidiary of Unilever
• Hindustan Unilever Limited (HUL) is India's largest FMCG company.
• over 75 years in India
• 35 brands spanning 20 distinct categories.
• HUL launched its noodles brand Knorr Soupy noodles .
• It gains 5% market share of instant noodle market.
 GSK
• GlaxoSmithKline is a leading healthcare company .

• They have product range in

– Nutritional(Horlicks,Boost,Maltova)

– Vending
– OTC(Crosin,Eno,Iodex)

• Launched its noodle Brand Horlicks Foodles.

• It gains 2% market share of instant noodle market.
 ITC
• ITC is monopoly player in Tobacco.
• The product category range in
– Cigarettes
– Foods

– Personnel Care
– Education

– Safety macthes
– Agarbattis

• Launched its noodle Brand Sun feast Yuppie.

S. T. P. ANALYSIS
 SEGMENTATION

• Maggie Noodles has been segmented on the bases of

• Demographic variables – Age, Occupation.

• Psychographic variables – Lifestyle.

• Behavioral variables - Usage rate or Loyalty.

 Targeting
• Age
Kids, school going children's.
Youths,elders

• Occupation
Working men & women.

• Lifestyle
Lifestyle of urban families.

• Usage rates (kids, school going children's).

 Positioning
• “2-minutes noodles” & Easy to cook , Good to
Eat.

• “Taste bhi , Health bhi”.

• Benefit positioning.
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