SUMMER TRAINING PROJECT

REPORT ON
“Positioning Mantra’s for digital marketing w.s.r to Learnovate e- commerce”
Mentor: Dr. Vishnu Prakash Mishra
( HOD)
Presented by : Alka Gupta
MBA 2nd year
2000110700017
OBJECTIVES OF RESEARCH

• To identify the impact of positioning strategy on brand

awareness of Learnovate e- commerce
 LEARNOVATE E-COMMERCE

• LEARNOVATE is an online venture to severe pre-owned, second hand books & study
equipment’s.

• It offer a wide range of titles both used & unused which undergo a thorough 5 step
quality check where everything from the page count to the binding of the book are
checked and approved before being offered to our reader.
 • We offer our customer both the options of buying low priced new books or even
lower priced second hand books.

• Learnovate is an online platform that offers Buying & Selling of All-Genre of Pre-
Owned, New books, Secondhand books & Study Equipment
 Mission
Our Mission is to inculcate good quality reading habits by making good quality books
affordable and accessible globally to the customers.

Vision
Our Vision is to provide quality but affordable books for education, entertainment, self-
development and self-fulfillment to all when the need arises by providing a wide range of
books to satisfy our clients.

Motto
Our Motto is to deliver the high-quality books at every corner of world at affordable price at
doorstep of customers.
• Learnovate Ecommerce Lip is a Limited Liability Partnership firm incorporated on
27 July 2020. It is registered at Registrar of Companies, Pune. Its total obligation
of contribution is Rs. 10,000.

• Designated Partners of Learnovate Ecommerce Lip are Rahul Arun Kumar Singh
and Ravikumar Singh.
 RESEARCH METHODOLOGY
RESEARCH DESIGN
Research design gives a guideline to researcher for the collection and analysis. It describes the
Learnovate e- commerce through primary and secondary data.
DATA COLLECTION SOURCE
PRIMARYDATA
The data which is collected from the respondents, field and organisation is called as Primary data
One of the most common methods of data collection is personal interview.
• QUESTIONNAIRE

Questionnaire is a list of questions on the subject of the research.-From my contact no.

- By college mates
 SAMPLING METHODOLOGY
Methodology is the process used to collect information and data for the purpose of making
decision.The methodology used to study includes publication research, interview, surveys
which include both present and historical information.

RESESARCH TOOLS & TECHNIQUES

To examine and explain constructs relationship, questionnaire method was applied as the main
instrument in data collection.
a)Samplesize
• I chose a sample size some respondents consisting of based on judgement
sampling.
 Scope of the study
1.To know the quality of services provide to the customer.
2. Identify the factors responsible for the high customer satisfaction.
RESEARCH LIMITATIONS
• People are not always willing to fill questionnaires is so they may just throw
them always.
• A sample survey was selected.
• The data provided by the respondent may not be correct or accurate.
• Open questions can take a lot of time to collect and analyse.
 DATA ANALYSIS &
INTERPRETATION
Are you aware about Learnovate e- commerce ?

Learnovate e- commerce

Yes No

Interpretation :

Chart showing that the number of customer who are aware about Learnovate e- commerce is 80% and the

number of customer who are not aware about Learnovate e- commerce is 20%.
 From which app you are purchasing ?

Column1

Amazon learnovate e- comm. Snapdeal Flipkart

Interpretation :
The chart showing that the number of customer who are purchasing the most from their favourite app is
Learnovate e- commerce and 40 % customer and purchasing from these app. The number of customer who are
preferring Amazon are purchasing 25%. The number of customer who are using Snapdeal is 20%% of
customer who are using from these app.
and they use 15%
 Are you aware about online application ?

Yes No

Interpretation :

The chart showing that there are 80% of the customer are those who know about the online
application and there are 20% customer are those who are not aware about the online
application.
 What are the margin, commission you take from customers ?

100 P/P 50 P/P Free of cost

Interpretation :
The chart showing that there are 30% of seller who take margin , commission while selling their product at free of cost and
there are 70% of who take margin from their customer at 50 per person.
 Which advertisement/marketing campaign you remember projected from

Learnovate e -commerce ?

Instagram Facebook Whatsapp google ads

Interpretation :
The chart showing that there are 60%% of customer are those who remember about the Learnovate e-commerce from Facebook and
there are 20% of customer are those who get to know about Learnovate e- commerce through Instagram. There are 15% are those who
got to know about the Learnovate e-commerce through whatsapp and 5% are those who know about Learnovate e- commerce through
google ads.
 FINDINGS
The study was also aimed at finding best solution of this brand
After analysing and interpreting the data collected through primary and secondarysources,
the following conclusions were made:
• The estimated Learnovate e- commerce indicate the sound.
• It was also interpreted that Learnovate e-has more regular customers this is an important
indicator of the bigger market base that Learnovate e- commerce has over his closes .
 SUGGESTIONS

• Most of the people are unaware of the different products offered by Learnovate e-
commerce. So the company should take necessary steps to create awareness among the
public.
• The company can also give attractive offers the customers as well as prospective new
customers.
 REFERENCE & BIBLIOGRAPHY
Books
Philipkotler,“marketing Management”,Prentice-Hall of India,New Delhi,8th
Edition, August1999
Text Book of Marketing Research written by “C.R. Kothari”.

Website
https://www.coursehero.com/file/79641536/A-Study-on-Recruitment-Selection-and-Team-
Leading-at-Learnovate-Ecommerce-Llppdf/
 LEARNING EXPERIENCE
It was great working with Learnovate e- commerce team.

This is a fantastic effort by all mentors .They all are are helping us with core of your
heart and spending your precious time to help us
. This is a very nice platform for getting solutions of doubts in very short time by
Learnovate e- commerce.
THANK YOU