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    Aisyah Farah Perceptual Mapping

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    AISYAH FARAH YASIRA FITRI
    A perceptual map is a chart used by businesses to understand how customers view a brand or product in relation to competitors based on important attributes. It depicts brands and products in a space defined by factors like packaging, colors, and effects to identify competitive positioning and open areas in the market. Perceptual maps, also called product positioning maps, help organizations understand their brand's perceived attributes in comparison to others.

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    Aisyah Farah Perceptual Mapping

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    AISYAH FARAH YASIRA FITRI
    21 views3 pages
    A perceptual map is a chart used by businesses to understand how customers view a brand or product in relation to competitors based on important attributes. It depicts brands and products in a space defined by factors like packaging, colors, and effects to identify competitive positioning and open areas in the market. Perceptual maps, also called product positioning maps, help organizations understand their brand's perceived attributes in comparison to others.

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    A perceptual map is a chart used by businesses to understand how customers view a brand or product in relation to competitors based on important attributes. It depicts brands and products in a space defined by factors like packaging, colors, and effects to identify competitive positioning and open areas in the market. Perceptual maps, also called product positioning maps, help organizations understand their brand's perceived attributes in comparison to others.

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    © All Rights Reserved
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    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views3 pages

    Aisyah Farah Perceptual Mapping

    Uploaded by

    AISYAH FARAH YASIRA FITRI
    A perceptual map is a chart used by businesses to understand how customers view a brand or product in relation to competitors based on important attributes. It depicts brands and products in a space defined by factors like packaging, colors, and effects to identify competitive positioning and open areas in the market. Perceptual maps, also called product positioning maps, help organizations understand their brand's perceived attributes in comparison to others.

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    PERCEPTUAL MAPPING

    By Aisyah Farah Yasira Fitri


    NIM: B1024211028
    WHAT IS PERCEPTUAL MAPPING?

    A perceptual map is a chart used by market researchers and businesses to depict


    and understand how target customers view and feel about a given brand or
    product.
    Perceptual maps can also be referred to as product positioning maps.
    These useful charts allow organizations to understand their brand or product’s
    competitive positioning. They also allow for organizations to consider
    comparisons of attributes that are important to customers, and identify open areas
    within their markets.
    Pigmented
    Nice Packaging
    Full glam look

    Colorful Neutral Color

    Natural look

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