Professional Documents
Culture Documents
Pre - Oral Defense of Group 3
Pre - Oral Defense of Group 3
Of
Group 3
Pre - Oral Defense
Of
Group 3
Group 3
Elmerjhon Cabellita
Maria Hazelyn Fuentes
Angel Joy Ojales
Pre - Oral Defense
Promoting Business
Research Instruments
The researchers used a survey as a method of collecting data from the
respondents. The survey involved the administration of a questionnaire that
sought to obtain and collect data from the business owners that are using
marketing strategies to promote their business during the pandemic.
Q1.) Below are the number of statements other business owners have made about the markets in which they operate.
Thinking about the main market or industry in which you operate, how far do the following describe that market? Please
put a check from the scale below closest to your views.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
3.) The Internet and
E - Commerce is
having a significant
impact on business
practices.
4.) Customer
wants, needs, and
expectations are
changing rapidly.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
5.) We operate in a
market where all
customers want
essentially the
same thing.
6.) Competition for
sales is intense.
7.) Competition is
well established
and entrenched.
Q2.) Which of the following best describes the main market or industry in which you operate? Please put a check.
Our market is newly Our market is Our market is mature, Our market is now
emerging. established but showing little signs of declining.
growing. change.
Use advertising and Identify the Use our assets and Provide the goods and
selling to help sell our requirements of resources to services society in
products and customers and ensure maximize short term general needs, rather
services. our products and profit or other than simply satisfying
services meet them. financial measures. individual customers.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
2.) Our objectives
and strategies are
driven by the
creation of
customer
satisfaction.
3.) Competitive
strategies are
based on
understanding
customer needs.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
4.) Business
functions
are integrated to
serve market
needs.
5.) Business
strategies are
driven by
increasing value
for customers.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
1.) We are
prepared to
sacrifice short
term profitability to
gain market
share.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
2.) Our main focus
has been on
expanding the total
market for our
products and
services.
3.) Our main
strategic priority
over the last few
years has been to
survive.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
4.) Our main focus
has been on cost
reduction and
efficiency gains.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
1.) Our objectives
are to defend our
current market
position.
2.) Our objectives
are to gain steady
sales growth.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
8.) We aim to be
the lowest cost
producer in our
industry.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
9.) We regularly
communicate
internally about our
objectives and
strategies.
10.) We set prices
on the basis of
costs of producing
plus a fixed margin
for profit.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
11.) We set prices
based on what the
market is prepared
to pay.
12.) We distribute
our products
directly to our
customers.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
13.) We use
wholesalers and/or
retailers to
distribute our
products.
14.) We make
extensive use of
media advertising.
Statements (5) Strongly (4) Agree (3) Neither (2) Disagree (1) Strongly
Agree Agree nor Disagree
Disagree
15.) We make
extensive use of
the Internet for
promoting our
products and
services.
16.) The main
source of
promotion we use
is our sales force.
Research Design
This study applied Quantitative Research Design.
The type of Quantitative Research Design that researchers used is
Descriptive Research.
Thank you!
Researchers:
Abella, Princess Nicole
Bulabos, Mary Grace S.
Cabellita, Elmerjhon
Fuentes, Maria Hazelyn
Jimenez, Gio Vincent
Laurio, Angela, C.
Ojales, Angel Joy
Relingo, Adalline Jade E.
Academics. And beyond. Basic Education Department