SWOT Analysis

Strength Weaknesses
• Helps manage their books by track the money owed to them • Multiple states business operator faces extra level of
through digital ledger. complexity.
• Reminders to customers through WhatsApp and free SMS. • All states in India aren’t equipped with the necessary
infrastructure to implement this system.
• The app has Indian regional language support - includes
“Hinglish”. • Khata books of only one business can be managed efficiently.
• Khata-book has crossed over $1 Bn in transactions and 1 Mn • Business owner cannot link the bank account to accept the
downloads. payments directly from the customers.
• Building UPI-based payments stack. • Focused only on credit/debit.
• Customer outside India account for 10% of the user base.
• Simplified the tax calculation and improved the transparency
of tax collection process.
• The user interface of the Khata-book is very friendly.
• Download PDF reports of the customers.
• Provides features to safeguard books of accounts with the
help of APP Lock.