Marketing Plan

Vision Statement:
Using advanced technology and frequently updating without compromising the quality of service; respecting
the environment and humans; reaching power to set world standards in production and increasing the
competitiveness of our country at the international level; becoming world brand and passing the knowledge
and experience to the future generations.
Mission Statement:
Ensuring the highest level of customer satisfaction; creating the various position in different departments and
investing in people and advanced technology; producing quality products at low cost; creating and promoting
environmental awareness; become the pioneer in this sector.
Objectives:
Become one of the high-quality, comfortable sportswear brand and obtain a customer satisfaction rating of at
least 90% by 2025.
 SWOT Analysis
Strength Weakness
Self-Reliant and Abundant Raw Material availability Highly Fragmented Industry
Skilled and English speaking Manpower Dependent on Cotton
Presence of Complete Value Chain Lack of Technological Development
Largest exporters of Yarn Low Labor Productivity
Apparel Industry - largest foreign revenue contributor Less attention on man power training
Large and Growing Domestic Market Unable to go with the flow
Readymade Infrastructure Higher bank interest and insurance policy
Government Support Declining in Mill Segment
Flexibility and Rich Heritage
Presence of economic zones

Opportunities Threats
Domestic Textile Industry growth is 6-8% per annum Competition - China
Large Domestic and International Market Need continuous Quality Improvement
Market is shifting towards Readymade Garment High making cost
Increased Disposable Income and Purchasing Power E-shops and on-demand shops
Emerging Retail Industry and Malls Balance the demand and supply
FDI opportunity are available Balance between price and quality
Integration of Information technology Phasing out of Quotas
High Value Items
Attention on the Asian market
 STP
• Based on Geographic, Demographic and Psychographic segmentation,
the brand segmented for sports enthusiast and for below states of
Segmentation India:
• Kerala, Manipur, Haryana, Tamil Nadu, Maharashtra, Punjab, Odisha,
West Bengal

• Based on size, profitability and reachability the brand is targeting for

Targeting sports enthusiast of all genders, all age groups for men, women trans
gender and above 10 years for Kids.

Positioning • Quality, comfortable and innovative products for better price.

 Promotion
SEO Google Ads
Email Marketing Social Media

Digital
Marketing
Generating Sales Sponsored Posts
Retain Customers Advertorials
Rough
• States to consider

• Kerala, Manipur, Haryana, Tamil Nadu, Maharashtra, Punjab, Odisha, West Bengal

• Sports to consider:

• Cricket, Football, Field Hockey, Badmiton, Tennis, Table Tennis, Kabaddi, Wrestling, Kho Kho, Volleyball, Boxing

• Products:

• Hats, Long Sleeve shirts, Pants, Sweatshirts, Trouser, Compression Long Tights Skins, Compression Short Tights Skins, Unisex
Compression Sports Shorts Half Tights, Unisex Skinny Fit Leggings, Football Jersey Set, Cricket Jersey Set, Jumper (Men, Women and
Kids), Shirt – Half Sleeves, Socks, Sleeveless Tank, T-Shirts, Shorts, Lower, Polo shirts, Tracksuit, Skirts, Wrestling Singlet, Track Pants,
Hockey Jersey set, Boxing set Boxing Trunks, Sauna suit, Sweat Shorts, Sports Bra, Fleece Hoodie, Boxing Robe, Roadwork Gloves,
Headband, Jacket.

• Raw material best for sports wear

• Synthetic Fabric, Miracle Microfiber, Cotton, Calico, Spandex, Gore-Tex, Nylon, Bamboo Fiber, Polyester