MARKET EVALUATION-

MEHSANA
Levi Strauss India Pvt Ltd.
Brief about the city
 Mehsana is a district in the north Gujarat with a population of 2 lacs. Mehsana has a literacy rate of
89.4% which is far above the national average.
 Mehsana has dairy, Agriculture & Road equipment-based industries. It also has oil & natural gas
production fields & various small & medium size industries.
 The Mehsana District Cooperative Milk Producer's Union, popularly known as Dudhsagar Dairy, is
a member of the state-level Gujarat Cooperative Milk Marketing Federation and the largest dairy in
Asia, processing on average 1.41 million kilograms of milk each day. It has established a network
for procuring milk from 4,500,000 milk producers through 1,150 village milk cooperatives
 Established in November 1967, the Mehsana fields are one of the largest onshore-producing assets
of the Oil and Natural Gas Corporation (ONGC), covering an area of 6,000 km2 (2,300 sq mi) with
28 fields in 2007–08. Mehsana also has 1,311 oil wells, and 16 gas wells producing 6,000 tonnes
per day.
 Wide-Angle Multiplex and Wow Cine Pulse provide entertainment facilities. Shanku's Water Park,
Tirupati Nature Park, Bliss Water Park and Taranga Jain temple are located nearby.
 Mehsana is approximately 75 km (47 mi) away from Ahmedabad. It is connected to Gandhinagar, 
Himmatagar, Patan, Unjha and Palanpur, Visnagar via state highways.
 Mehsana Airport is currently used for non-scheduled operation and as a civil aviation training
centre, operated by Ahmedabad Aviation and Aeronautics Ltd.
Business Update
Brand Carpet Area Avg Monthly Biz RPS
World of Titan 700 16 lacs 2286
Titan Eye Plus 700 10 lacs 1429
Green Fibre 700 7 lacs 1000
Bata 1350 9 lacs 667
Studio by Jade Blue 700 6 lacs 857
Tanishq 5000 2.5 Cr 5000
Cantabil 1000 8 lacs 800
Woodland 1000 6.5 lacs 650
Puma 600 6 lacs 1000
Jockey 650 8 lacs 1231
W & Aurelia 700 10 lacs 1429
Peter England 600 3.5 lacs 583
Raymond 800 8 lacs 1000
NATTY 2200 22 lacs 1000
Skechers (Upcoming) 4500 45 lacs 1000
Large Format Stores

D-Mart Tanishq

Zudio Reliance
Trends

Pantaloons Tata Croma

Large Format Stores

Manyavar One Centre

Bansal Furniture Mall Sanket India

Reliance Smart Sales India

Exclusive Brand Outlets

Jockey | W & Aurelia Cantabil

Puma | Jockey | Blue Buddha Raymond

Jade Blue Studio Bata

Exclusive Brand Outlets

Woodland Peter England

The Arvind Store The Raymond Shop

Green Fibre World of Titan | Titan Eye Plus

Multi Brand Outlets
NATTY is an MBO located in the first floor
around 2200 sqft & generates a revenue of 22-
25 lacs in a month. Deals in brands like-
Spykar, Pepe Jeans, US Polo, Lee, Wrangler
etc. Spykar & Pepe are the best brands which
deliver 40 lacs each in a year. Its owner
Jignesh bhai has dedicated around 16 feet
space for Levi’s & is confident about the
brand. The store receives footfalls from
Palanpur, Patan, Modhera, Unjha, Siddpur &
Premium residentials around D Mart Circle

Gateway is another famous MBO in Mehsana

located in the Old city @ Mehsana Trade
Centre Bus Terminal. Deals in brands like-
Levi’s, US Polo, Spykar, Pepe Jeans,
BlackBerrys, Mufti etc. Mufti, Spykar &
Levi’s are the top contributors. Store generates
40 lacs from Mufti, 38 lacs from Spykar & 30
lacs from Levi’s in a year
Proposed Sites
Radhe group is coming up with an another
project in Mehsana called “Trongon 2” in the
Radhanpur road near bypass (D-Mart) circle.
Jade Blue has signed 4500 sqft apce in the
front side, Mahakali Jwellers has signed 9000
sqft & Skechers has signed 4500 sqft in the
front side. Project is under construction and
will roughly take an year to complete. It will
be the sweet spot for shopping. It is adjacent to
Bansal Mall

Seven Space- Another big complex located in

Radhanpur Road. This compex is already
completed but partly occupied as of now with
Food Joins. It is around 2.4 km away from
Trogon 2 & Bypass Circle.
Hub Town- Biggest Complex in Old City

Hub Town is the biggest Complex in Mehsana ranging from Wing “A” to Wing “E”. It has stores both
on the front & the back side. Hub Town is located adjacent to the Mehsana Bus Terminal & is mix bag
consist of local shops that deals in Apparels, Accessories, Electronics, Consumer Durables, Shoes,
Institutes etc. You will be able to find denims raging from 800 to 1500 Rs & Shirts ranging from 500
to 1200 Rs here. Old Mehsana market is price sensitive & is dominated by local players who deals in
local brands
Few Observations

 Almost all the 4 wheeler company's who deals in low to mid segment are available in Mehsana like
Hyundai, Maruti Suzuki, Mahindra, Nexa, Kia Motors, Volkswagen, Renault, Honda, Ford, Skoda.
Which shows that there is huge potential & buying capacity of the people living in & around
Mehsana.
 If you visit Croma you will find TV ranging from 12000 to 2.73 lacs, Speakers upto 40k, All top
variants of I Phone, Samsung. Smart Watches ranging upto 30K. Maximum TVs were above 50K
mostly Samsung & Sony. Which again verifies the buying potential of the people.
 City has various premium residential societies with individual bunglows, row houses etc. Most of
these premium residentials are located in the Radhanpur road which goes upto D-Mart circle.
 Jade Blue, Skechers & Mahakali Jwellers are coming up in Trogon 2 with 4500, 4500 & 9000 sqft
space. Entry of these brands with such a massive space shows high business confidence index of
big business houses.
 Poojara & Phone Wale the 2 biggest smart phone retailers og Gujarat are also available in Mehsana
 Mehsana has good number of feeder towns like Palanpur, Patan, Himmatnagar, Sidhpur
 All Major banks like- SBI, HDFC, Canara, PNB, Uco, BOB, Union, IDFC, AU, IndusInd, ICICI
are available in Mehsana
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