THE SELF AS IMPACTED BY THE BODY

• Physical refers to the body, a concrete dimension, and a tangible aspect of the
person that can be directly observed and examined.

For Sigmund Freud, the body is the core of human experience and the ego is foremost a body ego.

Eastern tradition gives importance to the harmony of the body as the vehicle for spiritual growth
and self-realization.
 MY BODY IMAGE

Directions: Read the following and indicate whether or not it applies to you by writing YES or NO in the space before each
number.
1. I always check my body in the mirror.
2. I put extra effort to maintain my body figure.
3. I always post my photos on Facebook.
4. I always use sunblock an moisturizers.
5. I take it personally when I receive negative comments about my body.
6. I tam satisfied with my body.
7. It matters to me how I dress.
8. I make it a point to eat well.
9. I always take time for physical activities
10. I take vitamins everyday.

Evaluate: If most of your answers are YES, what does it mean about how your perceive your body? If most of your answers are
NO what does it mean?
______________________________________________________________________________________________________
_____________________________________________________________________.
TRY ME: PHYSICAL SELF PROFILE
• A. Look at the mirror and List down your vital statistics. Do you feel gratitude? Acceptance?
Or disappointment and shame?
• B. Find a partner and discuss and answer the following questions.
• 1. What do I like about my body image?

• 2. What do I dislike and want to change about my body image?

• 3. If I have to choose a body image, I would choose ___, because ___.
• 4. What is your ideal man/woman? (Physical attributes)
• 5. What does your body tell about yourself?
DON’T LET YOUT
MIND BULLY
YOUR BODY

– JUNE TOMASO WOOD

SELF-UNDERSTANDING
GROWING UP
Physical Self
• Refers to the body: a concrete dimension and a tangible aspect of the person that can be
directly observed and examined
• Includes the body and the perception of the body by the self
• How the body conforms to the current standards of beauty
• How the body expresses the self
• Individuals try to adhere to the current standards of beauty
• Gain acceptance
• Boost self-esteem
 He believed in the importance of the body from
early development because the physical as well as
ERIK ERIKSON the intellectual skills will somehow serve as a basis
to whether a person has achieved a sense of
competence and be able to manage and face the
demands of life complexities.

He considered the body as the initial source of

WILLIAM JAMES sensation and necessary for the origin and
maintenance of personality
 PUBERTY: A PERIOD OF RAPID PHYSICAL CHANGES
Santrock explained that puberty is a brain-neuroendocrine process occurring primarily in early
adolescence that triggers the rapid physical changes that occur in the adolescent stage of
human development.

Ovaries for girls

Pituitary gland, the master endocrine gland Secondary
gonad sexual
that controls growth and regulates the
s charateristics
functions of all other endocrine glands.
Testes for boys
EVOLVING PERSPECTIVES OF BEAUTY: GENZ, MILLENNIALS AND
BOOMERS
HOW BEAUTY MARKETERS CAN KEEP BRANDS RELEVANT WITH
CONSUMERS OF ALL GENERATIONS -- HERE'S WHAT EACH
GENERATION EXPECTS FROM A BRAND.
 BABY BOOMERS ARE A DICHOTOMY WHEN IT COMES TO BEAUTY

Classified as ages 54-72, this generation of
women bucked “the system.” They worshipped
the sun, danced under the stars, and paved the
way for future generations.
They shunned society’s perceptions of
traditional female roles and beauty; making
pixie cuts the rage, growing their hair down to
their waists; making the mini skirt acceptable
but also wearing jeans/pants; they’ve worn
outrageous amounts of makeup and no
makeup at all. They redefined beauty and
didn’t let anyone define it for them.
They created the demand for injectables – Botox,
Dysport, Juvederm and Restalyne. Seeing results
motivates them and creates demand for product. 
According to a blog post by Stella Rising, 52% of
Boomer women say that they used beauty
products to look good.
Interestingly, only 38% of them were interested
in anti-aging claims while 60% of them look for
products with moisturizing and hydrating
properties. The best way to encourage trial
amongst this group is through free sampling.

Boomers are a bit of a dichotomy when it

comes to beauty. They love efficacious
skincare – products that make their skin look
and feel good and will seek products that bring
results versus make them “feel pretty.”
 MILLENNIALS ARE SAVVY, FRUGAL & CYNICAL
The generation that is seemingly the most fascinating
are defined as those age 23 – 38 and they are savvy,
frugal and cynical. They lived through the 2008
economic crisis, the 9/11 attacks, the Enron scandal,
housing prices being out of reach, and felt the impact
of global warming.
Millennials currently buy less than older generations
do because they don’t have the money to… yet.
Because of what they witnessed in the economic
collapse, this generation is cautious with money. They
look for products that are effective and a good deal.
This generation has made the rise of private label
products possible in beauty, since price is a key driver
for Millennials (they are more likely to visit multiple
stores and use coupon codes than previous
generations).
They are the first truly digital generation – their
“computer” was an iPod and they created Facebook.
Millennials research online before buying a beauty product,
though they are still more likely to purchase a product in-store
(they expect the in-store experience to match their on-line
experience). Ulta and Sephora have found the right balance of
an on-line experience that crosses into stores with beauty
bars, in-store salons, and apps. 
Social media has a large impact on their purchases; they
author blog posts and chat about products on their pages. 
Millennials are the “selfie” generation so makeup is very
important to them. L’Oréal says that Millennials have made
makeup the fastest-growing category globally.
L’Oréal, Estée Lauder and MAC have all created apps that
speak to this generation and encourage interface with their
brands.
Millennials buy more natural beauty products that are
efficacious versus traditional chemically heavy products that
previous generations have demanded for anti-aging.
 G EN Z   - - T H E FI RS T C O M P L ET EL Y D I G I T A L G EN E RA T I O N  
                                                                                                                                                          Gen
            Z     has
         already
                   broken
                   the
        gender
                   barrier;
   they see
gender more fluidly than those before them.
According to a recent study by The Innovation Group,
The first completely digital generation, between ages of 8 56% of Gen Z state that they ignore gender specific
and 22, this group has more racial diversity than any product labels.
previous generation. They don’t have the same definition of
family as their older counterparts do; they have single Social media is covered with young men that have
parents and same sex parents. mastered makeup artistry and share their
transformation tips and tricks.
They had smartphones as their first computers and use
them for everything from shopping to entertainment to Cover Girl hired James Charles to be their first male
their personal hand-held TV. They live their lives on-line and brand ambassador. Maybelline hired Manny MUA for
prefer Instagram and Snapchat. a new mascara campaign. These brands are tapping
male experts to help normalize men wearing makeup
To gain their attention, you’d better grab it with a photo, in —a whole new platform of consumers for Western
five words or less and in eight seconds. This generation is beauty brands.
pragmatic and are planners.
Gen Z has witnessed the impact of waste, so they
They are risk-averse and create entrepreneurial seek bio-degradable packaging and eco-friendly
opportunities (like Nick D’Aloisio who sold his app, Summly cosmetics. Gen Z is also invested in virtual reality (VR).
to Yahoo for $30 million last year or Mark Bao who has L’Oréal has already partnered with Samsung for a VR
founded over 10 tech startups before age 20). This is the experience with its NYX brand targeting Gen Z
generation that created the most wealth to date. consumers.
THE SELF AS IMPACTED BY THE BODY
• 1. Recognize that your body is your own, no matter what shape or size it comes
in.
• 2. Identify which aspects of your appearance you can realistically change and
which you cannot.
• 3. If there are things about yourself that you want to change and can, do this by
making goals for yourself.
• 4. When you hear negative comments coming from within, tell yourself to stop.
• 5. Try building your self-esteem by giving yourself three compliments
everyday.
Relationships of Body Image,
Mental Health, and Self-
Esteem

·         Positive body image –

accepting one’s self the way you are,
even if you do not fit what the media
deems “ideal.”
·         
Negative body image – feeling
badly about the way one
looks. Decreases self-esteem,
becomes a target of ridicule, can lead
to maladaptive responses

Negative body image can begin at a surprisingly early age.

According to a 2020 research review, 40 to 50 percentTrusted
Source of first- and second-graders already don’t like some
aspect of their body.
When bodies begin changing during puberty, that dissatisfaction
can deepen. And a 2006 studyTrusted Source suggests that
relationship problems between parents and children can worsen
body dissatisfaction even further
FACTORS THAT AFFECT PERCEPTION OF THE PHYSICAL SELF

Personal factors Social Factors

Introspection and Self- Attachment process and social
reflection appraisal
Self-perception theory Maintaining, regulating and
Expanding the Self in
Interpersonal relationships
Self-concept The looking glass Self theory
Personal Identity Social comparison
Social identity theory
(collective identity)
 Personal factors
Introspection and Self-reflection
Self-concept

Self-concept is a cognitive
Introspection – the process by which one
representation of self-knowledge
observes and examines one’s internal state
which includes the sum total of all
(mental and emotional)after behaving in a
beliefs that people have about
certain way.
themselves.

Self-perception theory Personal Identity

Self-perception theory explains that

since one’s internal state is difficult to The concept a person has about
interpret, people can infer their inner himself that develops over the years.
states by observing their own behavior.
 Social Factors

Attachment process and social appraisal The looking glass Self theory
According to Bowlby (1969), people
The view of oneself comes from a
learn about their value and lovability
compilation of personal qualities
when they experience how their
and impressions of how others
mothers or caregivers care for them,
perceive the individual.
and respond to their needs.

Maintaining, regulating and

Expanding the Self in
Interpersonal relationships
Interaction with significant
relationship matters “private
audiences”
Social comparison
Social comparison is a process of
comparing oneself with others in
order to evaluate one’s own
abilities and opinions.
(a)Upward social comparison
(b) Downward social comparison
 Social identity theory (collective identity)

The self belongs to an individual level analysis which includes self-

esteem, self-efficacy, and the like.
Identity is based on societal or cultural level analysis such as
cultural concept of oneself and cultural make up which makes a
person who he is.
Culture also exerts an enormous influence on your body
image. How your society views the following can affect the
way you think and feel about your body:

•gender
•age Eurocentrism - a tendency to
interpret the world in terms of
•size and shape European or anglo-American
•abilities values and experiences
•illness
•skin color
•modesty
•hair
•clothing
Concepts of Beauty According to Culture
 Korea
•      Prefers pale skin color. Tanned skin means you’re a peasant
•      Double eyelids
•      V-line face
India
•      Gorgeous long, and soft hair
•      Fair skin color means having wealth and luxury
USA
•      Big butts, big lips, big breasts, skinny figure, and flawless
skin
England
•      Sexy, slim, and well-toned bodies
  Arab World
•      Focus on the attractiveness of the eyes
•      Flawless skin
Philippines
•      Fair skin, long, straight, black hair, high-bridged nose, and
slanted eyes
•      “Chinitas” and “Mestizos”