Session 1

Human Resource Management

PGP

1
 The VRIO Framework

Value Rarity Inimitability

Organization

2
 Understanding strategy
Using manpower as a source of competitive advantage
If a company achieves operational efficiency, is that sufficient for its survival in
the long run?
Operational efficiency means doing things that are similar to rivals but in a better
way.
What is strategic positioning?
Strategic positioning means doing different activities or similar activities in
different ways.

3
Basis of strategic positions

Needs based positioning

Variety based positioning

Access based positioning

4
 Know what to “Trade-off”
• In basing your company firmly at a particular strategic position, you
would need to understand that there are certain things that you need to
‘trade-off’
• The reasons for trade-off
• Image and reputation of the company
• Activities involved
• Internal coordination

5
Thank you!