PATEK

PHILIPPE
By Laxmi & Kritik
 Constants

20XX 2
 Quality
• Quality is the most precious resource at Patek Philippe.
Patek Philippee seal
• A seal of their own in 2008
• High standards in training their employees.
• Since it is family owned they have their own quality criteria that is recognised as the
strictest to be compiled

Employee training

The Owners

20XX Laxmi 3

Nautilus ref. 5711 became a
watchmaking sensation,
rewriting the rules of the
secondary market, where it
continues to command a
significant premium over retail.
20XX
Timelessness
• Immense experience and a high level of expertise are passed on from one generation to the next. 
• They are deemed a solid investment amongst collectors with a high emotional value; most owners of a
Patek Philippe watch consider it to be a precious and irreplaceable family heirloom. 
• Their designs outlive passing fashion trends and always project contemporary beauty. 
• Patek Philippe has established its own understated, timeless style: it is a harmonious combination of
personality and discretion, elegance and uniqueness. The style has inspired true timepiece classics. 
The Calatrava is recognized
as the very essence of the
round wristwatch and one of
the finest symbols of the
Patek Philippe style
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 Pampering
• Every professional who cares for a Patek Philippe watch must duly respect the product, its history, and
its owner. 
• There is  assurance that your watch always benefits from the care and attention it needs to preserve its
value and integrity across generations as the training courses for internal and external Patek Philippe
Carefully cared for
and serviced watches watchmakers take place at Patek Philippes workshops in Geneva. 
• “You never actually own a Patek Philippe. You merely take care of it for the next generation.” is the
tagline of the brand.

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 Way Of Life
• When it comes to Swiss luxury watches, Patek Philippe  is one brand that tops the list. 
Known for its exclusive design
and one of a kind pieces
•  Patek Philippe 1518 Stainless Steel is sold for $11 million making it the “world’s most
expensive wristwatch” ever The unique Patek Philippe design is meticulously carried out
with genuine artistry and exceptional craftsmanship and thus is one of a kind.

• The most popular watch in rap songs these days is Patek Philippe. With names like Drake,
Two of the most sought-after Migos, Brad Pitt, Queen Elizabeth , Princess Diana and other Royals the desire to own one
watches on the market, Royal
Oak Extra-Thin and Nautilus increases.
5711

• . With their exclusive designs, rarity, authenticity and excellent services Patek Philippe has
made a permanent mark in the luxury watchmaking industry .

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20XX
 Sense of belonging
• Takes time to be manufactured -  Give customers the feeling that they’re purchasing
something special, just for them, and that’s one-of-a-kind. 
• Highest standards on employee training - From the watchmaker to the salesperson,
including customer support that extends from sales to service.

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 Exclusivity
• Expertise - The fit and finish of its watches is uncompromising and arguably the best in the
world.
• Quality – Company has imposed rigid standards that often exceed normal industry
standards.
• Value - Anyone who purchases a Patek Philippe knows that he probably won’t lose any
money if he
chooses to sell it at a later date.
• Perfect decoration - Hand-applied decoration in the manufacturing process is high, both in
technique
and style.
• Distribution channel - Patek Philippe Salons, Authorized Dealers and the secondary market
dealers.

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 Pride Of Ownership
• High waiting period
• Not sold to everyone
• Haute Horlogerie
• Unique designs
• Heritage

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 Emotional Involvement
• Ad campaign (20 years) - “You merely look after it for the next generation”

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 Variables

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 Heritage
• It opens up the world of a family-owned company traditionally handed down from fathers
Family owned business to sons, with each generation dedicated to perpetuating a unique legacy 
• Patek Philippe popularized complications such as perpetual calendar, split-seconds
hand, chronograph, and minute repeater in mechanical watches.
• Simply put, Patek owners know that they have the very best in craftsmanship, heritage
and design sitting on their wrists — and once you’ve owned a Patek Philippe, nothing else
will do.
Antoni Patek : one of the
founder

One of a kind design and craftsmanship

20XX Laxmi 12
 Innovation
• Patek Philippe has invented over 20 basic calibres and has received over 100 patents.

• Philippe’s invention of the keyless works was so visionary that wristwatch winding

Design for keyless works  mechanisms of today still follow his design concept.

• Patek Philippe also released the world's first Annual Calendar watch Ref.5035. It was the
first of its kind timepiece that featured a calendar complication that required adjustment
just once a year during the month of February.

Annual Calendar watch Ref.5035.

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 Bespoke & Unattainable
• Handmade - Patek Philippe crafts most of their timepieces completely by hand.
• Complex masterpieces – Makes some of the most complex watches mechanisms with
hands.
• Doesn’t make custom made watches - Does not offer custom-made watches at all and
insists
that all its pieces are unique and limited.

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 Bibliography
https://www.watchtime.com/featured/what-makes-patek-philippe-watches-so-valuable-
seven-reasons-for-the-brands-success/
https://hypebeast.com/2019/5/patek-philippe-watch-beginners-buying-guide
https://www.forbes.com/sites/robertanaas/2016/12/09/patek-philippe-celebrates-20-yea
rs-of-its-iconic-advertising-campaign-you-never-actually-own-a-patek-philippe/?sh=2e
56c01c475b

Laxmi & Kritik

20XX 15
 Thank You

20XX 16