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Enterprise (Business) Innovation
Enterprise (Business) Innovation
LECTURE 10
ENTERPRISE (BUSINESS) INNOVATION
INNOVATION
practice.
TYPES OF INNOVATION
1. Product Innovation: Product innovation involves the
introduction of new products to the market at a particular
time which distinguishes it from other innovations to follow.
Thus, product innovation can be regarded as a salient
dimension. Example is Yam Pounder.
2. Process Innovation: Process innovation is the introduction of
new production methods and new technology that can be
used to improve production and management processes.
Process innovation is imperative in overall innovativeness of a
firm. Example is particular Software.
3. Market Innovation: Market innovation is the newness of
approaches that firms adopt to enter and exploit the targeted
market. Example is online Shopping.
• Organisation Innovation: Organisation innovation is the
overall innovative capability of introducing new products to
the market, or opening up new markets through combining
strategic orientation with innovative behaviour and process of
a firm.
• Technological Innovation: Technological innovation is the
pioneer introduction of a new technology in the form of a
product, process or service into the market. Technological
innovations include additional and specific resources needed
for the design and management of technical skills, knowledge
and experience, as well as institutional structures and links.
Technological innovation capability is the dominant source of
competitive advantage and thus underpins a firm’s
performance and economic development in the long term.
SOURCES OF TECHNOLOGICAL INNOVATION
(a)Research and Development
Research and experimental development (R&D) are creative
work undertaken on a systematic basis in order to increase the
stock of knowledge and its applications for economic benefits of
mankind. Through adequate R&D funding, more than 50% of
wealth created in developed and emerging nations is derived
from product of research, experimental development and
innovation (RDI).
R&D covers three major activities:
1. Basic Research,
2. Applied Research
3. Experimental Development
1. Basic Research is experimental or theoretical work
undertaken primarily to acquire new knowledge of the
underlying foundation of phenomena and observable
facts, without any particular use in view.
2. Applied Research is also an original investigation
undertaken to acquire new knowledge. It is, however,
directed primarily towards a specific practical aim or
objective.
3. Experimental development is systematic work, drawing
on existing knowledge gained from research and/or
practical experience, directed to producing new
materials, products or devices, to installing new
processes, systems and services, or to improving
substantially those already produced or installed.
(b)Invention
Invention means to produce or design something that has not existed before. Invention
therefore is an ability to generate new and interesting idea. It also connotes the creation of an
entirely new product or process for the first time, or the use of a new process to produce an
existing product, or the combination of existing products to give a new product. Research and
Development efforts are known to be a primary source of invention but not the only.
(c) Talent
Talent is defined as a habitual pattern of thought, feeling or behaviour that can be productively
applied. Talent is something that produces value that is meaningful for the organization that is
paying for their output; an ability to produce that value, whether as an individual or as a team,
whether geographically constrained or widely distributed and; the actual exchange of value for
the value: when a customer buys what you produce, that is talent. Thus, talent can be seen as
unusual natural ability to do something well, especially in artistic areas that can be developed by
training.
(d) Creativity
that may be useful in solving problems, communicating with others and entertaining
ourselves and others. For something to be creative, it is not enough for it to be novel:
order to be creative, you need to be able to view things in new ways or from a
different perspective.
• Infrastructural support
• Training
• Loans and grants
• Tax rebates
• Subsidies
• Technical support/advices
• R&D funding
• Improved security