Why do Evaluative

Evaluation Research
Research? Methodology

Types of
Evaluative Advantages and
Research What is evaluative Disadvantages

research?

EVALUATIVE RESEARCH
What is evaluative
research?
 What is Evaluative
Research?
Evaluation
Evaluative research
research,isalso
the known
systematic
as evaluation
assessment
research orofprogram
the worth or merit ofis time,
evaluation, a type of
money, effort
research you and
can resources spent ainproduct
use to evaluate order toor
achieveand
concept a goal.
collect data that helps improve your
solution.
 Types of Evaluative Research

Formative research is conducted early and often

during the design
A Summative process
evaluation to you
helps test and improvehow
understand a a
solution
design before overall.
performs arriving It’s
at ausually
final one.
doneRunning a
at the end
formative evaluation
of the design processallows you to test
to evaluate and identify
its usability or
issues in the solutions as you’reissues.
detect overlooked creating them and
improve them based on user feedback..
 Why do Evaluation
Research?
To extract meaningful information from the
audience and provide valuable insights to
evaluators. Most often, feedback is perceived as
useful if it helps in decision-making. 
 Output/Performance Measurement Input Measurement entails
pays attention to the results achieved assessing the number of resources
by the resources invested in a specific committed to a project or goal in
activity or organizational process. any organization.

Evaluative Research Methodology

 Output/Performance Measurement
 Input Measurement
 Impact/Outcomes Assessment
 Service Quality

Service Quality is the evaluation

Impact/Outcomes Assessment the research method that accounts for
evaluation researcher focuses on how the any differences between the
product or project affects target markets, expectations of the target markets
both directly and indirectly. and their impression of the
undertaken project.
 Input Measurement entails
assessing the number of resources
committed to a project or goal in
any organization.

Performance Evaluation Research Questions

Examples
Output/Performance
 What is the cost-effectiveness ofMeasurement
this project? pays
 Whatattention to the results achieved by the
is the overall reach of this project?
resources invested in a specific activity or
 How would you rate the market penetration of this project?
organizational process.
 How accessible is the project?
 Is this project time-efficient?

Service Quality is the evaluation

Impact/Outcomes Assessment the research method that accounts for
evaluation researcher focuses on how the any differences between the
product or project affects target markets, expectations of the target markets
both directly and indirectly. and their impression of the
undertaken project.
 Input Evaluation Research Questions Examples

• What isInput Measurement

the budget entails assessing the
for this project?
• Whatnumber of resources
is the timeline committed to a project
of this process?
• How many employees
or goalhavein been
any assigned to this project?
organization.
• Do we need to purchase new machinery for this project?

Service Quality is the evaluation

Impact/Outcomes Assessment the research method that accounts for
evaluation researcher focuses on how the any differences between the
product or project affects target markets, expectations of the target markets
both directly and indirectly. and their impression of the
undertaken project.
 Impact Evaluation Research Questions Examples

Impact/Outcomes Assessment the evaluation

• How has this project affected you?
•
researcher focuses on how the product or
Has this process affected you positively or negatively?
• project
What affects
role did target
this project playmarkets,
in improvingboth
your directly and
earning power?
• indirectly.
On a scale of 1-10, how excited are you about this project?

Service Quality is the evaluation

research method that accounts for
any differences between the
expectations of the target markets
and their impression of the
undertaken project.
 Service Quality Research Questions Examples
Service Quality is the evaluation research
• On a scale of 1-10, how satisfied are you with the product?
•
method that accounts for any differences
How helpful was our customer service representative?
• between
How satisfied are youthe expectations
with of the target
the quality of service?
• How long markets and
did it take to their
resolve theimpression
issue at hand? of the
• How likely are you to recommend us to your network?
undertaken project.
 Is Evaluative Research
quantitative or qualitative?
Is Evaluative Research
quantitative or qualitative?

-An evaluation can use quantitative or

qualitative data, and often includes both.
These methods are rarely used alone;
combined, they generally provide the best
overview of the project.
 The data collection techniques used in
evaluation research can be categorized
into two categories;
QUANTITATIVE and QUALITATIVE METHODS
QUANTITATIVE QUALITATIVE METHODS

 surveys  Focus Groups

 questionna  Qualitative
ires Observation
 polls  One-on-one
Interview
 DISADVANTAGES
ADVANTAGES  Limited to researcher’s subjectivity
 Gain insights about a project or program and its operations  Findings are restricted to subjective notions
 Improve practice of success
 Stakeholder and funders are put at the
 Assess the effects
forefront
 Build capacity  Benefits to social science community are
secondary

Advantages and
Disadvantages of
Evaluative Research
 DISADVANTAGES
 Limited to researcher’s subjectivity
 Findings are restricted to subjective notions
of success
 Stakeholder and funders are put at the
forefront
 Benefits to social science community are
secondary

ADVANTAGES
 Gain insights about a project or program
and its operations
 Improve practice
 Assess the effects
 Build capacity
 DISADVANTAGES
 Limited to researcher’s subjectivity
 Findings are restricted to subjective
notions of success
 Stakeholder and funders are put at the
forefront
 Benefits to social science community are
secondary