Car Pool

- Confidential -
 Overall Outlook of
Publishing Industry

• Revenue in the ePublishing segment amounts to

US$634m in 2020.
• Revenue is expected to show an annual growth rate
(CAGR 2020-2024) of 11.6%, resulting in a market volume
of US$984m by 2024.
• The market's largest segment is ePapers with a market
volume of US$272m in 2020.
• User penetration is 8.4% in 2020 and is expected to hit
10.0% by 2024.
• The average revenue per user (ARPU) currently amounts
to US$1.67.
Penetration Rate

Confidential 2
Confidential 3
Build a concept to create household.

Track the spending of customer based on household

Anyone in household buys product, it is counted towards their profiles

Consumer profiling (silver, gold and platinum based on their spending) based on household

Blacklist bad customer

Track Consumer spending behaviour

Reward them based on their spending

If consumer/customer wants to cancel any subscription, we need to provide Customer service agents a tool that will help to overcome objection consumer
had and either convince them not to cancel or cross sell to some other subscription.

Confidential 4
 Industry Depth and Need

Region
User Segmentation

Users by gender Users by age

Out of the total subscri Users from age group 18-34 form 70% of
the total subscriptions.

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How it works

Ways of Earning Points Points Redemption

Join the program Add Family/ Pool Refer Friends Redeem your points with 100+ redemption partners.

Profile Mobile Number Write book

Completion Verification review

Comment on a Listen to a
Live Cricket Blog
post podcast

Subscription
Read articles Share articles
Renewal

Buy a book/ Anniversary/

Buy gift cards
subscription Birthdays

Confidential 7
Discussion of web portal development
HOME
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Coupons My Account Program

Home
Changing program information and news

Online Coupons
examples

Login to view your coupons

• The main page of the Loyalty Web Portal

• Mostly non-personalized, as the page can
Main Content Area be fully accessed without logging in
Skyscraper
Advertising Space,
e.g. for partners
(non-personalized)

Page 8 Loyalty Prime © 2014-2016. Confidential & Proprietary.

Discussion of web portal development
EARN
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Coupons My Account Program

Home
Changing program information and news (incl. highlighting of special earn opportunities)

Earning
 Earn category 1
 Earn category 2
• Earn page – can be accessed without
 Link to Partner 1
 Link to Partner 2 logging in, but requires log-in to use the
earn opportunities
• Content changes based on menu selection on the
Online Shops left • Used to advertise and link to the many
Tips to Earn Faster • Listing and description of offline shops attractive earn opportunities for customers
• Listing and description of online shops & direct links (including links to possible partners)
• Highlighting of specific partners / shops

Skyscraper
Advertising Space,
e.g. for partners

Page 9 Loyalty Prime © 2014-2016. Confidential & Proprietary.

Discussion of web portal development
REDEEM
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Coupons My Account Program

Home
Redemption information and news (such as new redemption channels or specific promotions)

Search by Keyword
Set Points Range:
0 - 500
Go!
• Redeem page – can be accessed without
 Category 1 logging in, but requires log-in to use the
 Category 2
 Category 3 • Content changes based on menu selection on the redemption opportunities
 ...
left
• Content changes after login
 „My Vouchers“ • Highlighting of specific redemption channels /
Donate Points redemption partners / products for redemption
How to Redeem

Skyscraper
Advertising Space,
e.g. for partners

Page 10 Loyalty Prime © 2014-2016. Confidential & Proprietary.

Discussion of web portal development
COUPONS
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Offers My Account Program

• The Coupons page shows personalized
coupons to the member
Home
Changing program information and news (incl. highlighting of special promotions) • Only accessible / visible after login

Sort by newest
Search by Keyword
Go!
 Earn category 1
3x
3x Points
Points 100
100 Points
Points
 Earn category 2 Logo
Logo


Earn category 3
“Show all offers in Spain”
text text text text text text
text text text
activate
text text text text text text
text text text
activate
• Example:
 Sort offers by country


Partner earn
Show all • “Rent a car in Mallorca”  A click on
50
50 Points
Points 3x
3x Points
Points
Sort by validity the button opens Sixt booking engine
Logo text text text text text text Logo
text text text
text text text text text text
text text text
and already shows “Mallorca”
activate activate
locations (and e.g. pickup in
50
50 Points 3x December)
Points 3x Points
Points
Logo text text text text text text Logo text text text text text text
Skyscraper text text text text text text
activate activate
Advertising Space,
e.g. for partners
• Targeted Coupons
• View changes based on selection in the menu

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Discussion of web portal development
ACCOUNT
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Coupons My Account Program

My Profile
Home
Account Balance My Profile Transaction History
John Smith
Credit Card Login Address Line 1
Address Line 2
Zip Code
Date Partner Action Points
Wish List City 12.10.13 Shop A Earn 78
09.09.13 Loyalty Program Redeem - 2.000
Account Settings 15.07.13 Shop C Earn 134
Account Balance
• ACCOUNT page – only visible after login
1,500 Points
• Less news or ad space, as the user
should see the key information
(= his account statement) first
• Could be the landing page after login

Skyscraper • Targeted Redemption Offers based on the members

Advertising Space, transaction history and account value (number of
e.g. for partners
points on the account)

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Discussion of web portal development
PROGRAM
Loyalty Program John Smith 155 Points Logout

Home Earn Redeem Coupons My Account Program

Home
Loyalty Program

Program Video Guide

Order Additional Card

Order Credit Card

Company

Become a Partner
• PROGRAM page – visible without logging in
FAQ
• Contains overall program information (how
Terms & Conditions
• Information about the program and the partners it works, how to sign up, which partners
Contact
participate, etc.) and legal information
Claim Missing Points
(T&Cs, etc.)
Opt-out

Page 13 Loyalty Prime © 2014-2016. Confidential & Proprietary.

Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

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P R I M E C L O U D P L AT F O R M
ARCHITECTURE

Prime Cloud Loyalty Platform provides the ideal basis to

operate a state of the art loyalty program:
• Flexible (multi-) program management by users
• Multi-channel interaction with program members
• Seamless integration into other IT ecosystems

Prime Cloud3 rd Party

Prime Cloud Operators’ Systems
Modules OR Operators’

Confidential 15
Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

Confidential 16
L O YA LT Y P R O G R A M S A R E T H E O N LY B A S I S TO
C R E AT E A S I N G L E C U S TO M E R V I E W

360° CUSTOMER DATA CUSTOMER INSIGHT BUSINESS OPTIMISATION

Who bought Member Level Engagement

Who Shops product A and B?
Online / Mobile / Social Frequency?
Personal Marketing Increase Repeat Business
What do
Transaction Survey price
sensitive Drive New Promotions
Behavioral External Who responds
Services clients
POS well to buy?
campaigns? Increase Customer Service

Who values quality

over price? Competitor Differentiation

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E X T E N S I V E E X P E R I E N C E I N C O N S U LT I N G P R E M I U M
B R A N D S I N L O YA LT Y S T R AT E G I E S

Confidential 18
I N T E G R AT E D TO M U LT I P L E E X T E R N A L P L AT F O R M S

Confidential 19
A D M I N I S T R AT I O N P O R TA L A L L O W S F O R Q U I C K
SETUP OF PROMOTION RULES AND MORE

ADMINISTRATION PORTAL

Workflow based
 Flexible Status Level management
and flexible set
up of promotion
 Unlimited Virtual Currencies rules

 Dynamic Master / Partner

Management
Coupon, Voucher
and Benefits
 Powerful Promotions Engine
Management.
 Detailed Reporting Module
Helpdesk module
 Extensive API library with member
dashboard

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WEB & APP FRONTENDS FOR PROGRAM MEMBERS
A R E S E RV E D V I A A P I ’ S

MEMBER PORTAL
APIs include:

 Member Enrolment

 Points Earning /
Transaction Processing All Member Account Data such as
Program Home Page member name, ID number, points
 Points Redemption
Member Dashboard balance, etc. provided via APIs
 Voucher Validation Personal Member Area
 Member Profile Self
Management
 Self-Service (e.g. retro-
crediting request for
points)

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T H E F R A N K F U RT A I R P O RT L O YA LT Y P R O G R A M
MOBILE APP IS POWERED BY PRIME CLOUD

Features:
 Rewards Shop
 Vouchers
 Coupons
 Benefits
 Digital Card (QR Code
& Bar Code)

 Integrated via API’s

Confidential 22
Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

Confidential 23
PRIME CLOUD RELEASE PLAN
6 weeks 8 weeks 8 weeks
3.3.0.0 3rd Interim Release in Q3’17 3.4.0.0 4th Release in Q4’17 4.0.0.0 5th Release in Q1’18

Functionality Functionality Functionality

• SalesForce Integration:
• Triggered Communication
• Allow paid status upgrade of members
• Allow call center users to manually upgrade or
downgrade members
• Allow client users to enroll new members from
the backend
• Allow users to map multiple soft
rewards/coupons as benefits
• Automate rewarding reconciliation for missed
transactions
• Allow bulk points rewarding
• Allow members to activate bonus rewarding by
participating in a promotion
• Enhance SalesForce Integration: • Householding
• Auto Campaign Creation • Sweepstakes / Lottery Mgmt.
• Sync Email Campaign Tracking • Enhance SalesForce Integration:
• Support multiple reward currencies like points, • Bulk Communication
badges, stars, etc. • Segment Sync (Audience Builder)
• Reward Rules Enhancement: • End-to-End Campaign Tracking
• Allow to map filtering & rewarding • Promotion Enhancements:
transaction parameters • Exclusion rules
• Make points ‘bucket’ as “on-off” feature • Allow rewarding on ‘All’ master values
• Allow call center users to update member profile • Redemption promotion
• Allow vouchers of partner, where the member • Cumulative Promotion
has enrolled, to be used across partners • Referral Promotion
• User Dashboard Enhancements • BI based Segmentation
• Platform security & encryption algorithm • Extend Campaign Mgmt. Integration (AIC or
enhancements MailChimp or Marketo)
• CMS based Member Portal Enhancements • Enhance SynXis Booking Engine for points
redemption
• Social media Integration
• Zen desk Integration

Release 3.3.0.0 Release 3.4.0.0 Release 4.0.0.0

Sep 2017 Dec 2017 Feb 2018

Confidential 24
Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

Confidential 25
S A M P L E R E P O R T: U S E R G E N E R AT E D R E P O R T

Create Custom report by drag and

drop of dimensions & measures

Add customer filters used for

filtering data

Option to change the chart shape

User friendly option to set size,

color, labels etc.

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S E G M E N TAT I O N ( E X A M P L E :
BASED ON RFM SCORE)

Create member
segments basis
parameters (such as
RFM Score)

Members by Orders for

each RxF quartile block

Define Member segment

names & check volume
of each segment

Member wise details on

parameters (such as
Order Freq, Recency &
Value)

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R E P O R T- D R I L L D O W N

Option to view details per segment e,g, Most

recent and Most frequent segment (7%)

Member & Order no.s for this segment

Apply filters to further drill down in to the

selected segment

Member Details of this segment (that can be

exported for running a targeted promotion)

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SAMPLE DASHBOARD

Drag as many worksheets to create a

user defined dashboard

Option to collapse/expand a chart

Can have multiple tabs in a dashboard

Confidential 29
Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

Confidential 30
P R I M E C L O U D M I G R AT I O N
PROS CONS
• Any new feature updates as part of the Prime Cloud roadmap will • Features will be available as per Prime Cloud roadmap plan and
be provided to PHR free of charge will be prioritized internally

• New features like support multi-partner programs are already • Limitation on look and feel of the admin/hotel portal
available.
• Feature will be built in a generic product perspective and might not
• Functionality to support vouchers and benefits be fully customized to PHR

• Integration with offer affiliates available to import external offers

• Functionality to support social media rewarding, member activity

etc.

• Cloud based platform therefore increased testing, security and

availability of the platform

• Large suite of existing web services available for integration

• Mobile responsive and multi-lingual platform

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Agenda of the meeting

• Prime Cloud Platform Architecture

• Overview of Prime Cloud

• Prime Cloud Release Plan

• Prime Cloud BI Dashboards

•Sample User Generated Report
•Segmentation Dashboard: Basis RFM
•Report Drill Down
•Sample Dashboard

• Prime Cloud migration Pros and Cons

• Cost Estimates

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C O S T E S T I M AT E S
All fig. in USD.
Gaps One-time Cost Monthly Recurring Cost
Prime Cloud configuration / Setup / Integration support    
Platform Setup
Platform configuration
Masters Setup and synch
Data Synch
Transactions processing Cost of efforts ~ 120,000 –
140,000 Part of current hosting and licensing fee
Data Migration (only select data would be migrated; past data would be made available through reports) (No Cost to PHR)
PHR Website Integration
PHR Mobile App Integration
Synxis
Marketo Integration
Third Party Product Integrations    
BI Reporting (including segmentation) 14,000-18,000 750
Helpdesk Query management tool 7,000- 10,000 200
PHR Specific Developments    
Billing Module 14,000- 16,000 -
Passive Members change 8,000 - 10,000 -
Other smaller changes 6,000- 10,000 -
Additional Efforts for PHR    
Mobile App Vendor with updated API integration
Change in the current APIs for PHR integration such as website PHR To Estimate PHR To Estimate
End to end testing efforts
Training
Travel Cost (if any) 3,000 - 4,000  
Total 52,000-68,000 Current Hosting + Licensing + 950

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A S S U M P T I O N S F O R C O S T E S T I M AT E S
All fig. in USD

Please note the following:

1. The below are indicative figures. The final costs would need to be provided at the time of final platform analysis (which
would be done Q1 2018)

2. Costs of 3rd party products are subject to change

3. PHR may need to compromise on certain functionality as Prime Cloud is a SaaS product and may not be able to
accommodate exactly as per current customized PHR implementation (such as hotel portal look and feel)

4. The hosting and licensing fee will be continued as per existing contract in the new setup.

Confidential 34
THANK YOU