CELLULAR

CONTANT

• VISION & MISSION

• INTRODUCTION
• MARTKET PRODUCT FOCUS
• MARKET MIX
• PEST ANALYSIS
• SWOT ANALYSIS
• RECOMMENDATION
 The company’s is to develop the path
breaking technologies and efficient
processes that incubate newer market,
enliven customers aspirations and
continue to make Q-Mobile a trusted
market leader amongst people.

VISION
 Become No 1
Keep It Simple
Do what You Say
Take The Leap Of Faith
Keep On Checking
Stay True To Your Values

MISSION
 • LG is renowned in cell phone industry.
• They re-launched their cell phone accessories in
Pakistan with new brand name of QMobiles under
new company.

INTRODUCTION
 OBJECTIVE TARGET MARKET

POINT OF CHALLENGES
DIFFERENT

MARKET PRODUCT FOCUS

 Q-Mobile Develops New Quality Cell Phones For Its Consumer

Q-Mobile Provides a New Q-Mobile Gives Life Style

Technology In Law Prices. Oriented Products

OBJECTIVE
Youth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

TARGET MARKET
TARGET MARKET
 > Quality
> Software
> Battery Timing
> Resale value
> User Friendly
> Java Supported
> Multimedia Supported

POINT OF DIFFERENCE
> No Of Cell Phones Like Nokia, Samsung, China
Mobile etc.
> There Will Be Huge Competition In The Market.
> Already Low Cost Mobiles Are Available In The
Market

CHALLENGES
MARKET MIX
Qmobile Noir A34 QMobile E950 Q Mobile E787
– - Android OS, - Built-in camera - Built-in camera
– v4.2 Jelly bean - No 3G (UMTS) - No 3G (UMTS)
– - Built-in camera - GPRS - No GPRS
– - 3G (UMTS) - Touchscreen - No Touchscreen
– - GPRS
– - Touchscreen

PRODUCT
Qmobile Noir A100 Qmobile A5 Qmobile A2
- Android OS 2.2 Frozen - Android 2.3 (Gingerbread) - Android 2.3 (Gingerbread)
Yogurt - Built-in camera - Built-in camera
- Built-in camera - No 3G (UMTS) - No 3G (UMTS)
- No 3G (UMTS) - GPRS - GPRS
- GPRS - Touchscreen - Touchscreen
- Touchscreen

PRODUCT
  Q-Mobile Produce are usually sold at low price
 Q-mobile are usually competitor based they try to keep their
prices a bit lower then those of the closest competition
 Price details are Given:

 Q-Mobile Noir A34 Rs:7,999/-

 Q-Mobile E950 Rs:3,999/-
 Q-Mobile E787 Rs:2,499/-
 Q-Mobile Noir A100 Rs:7,999/-
 Q-Mobile A2 Rs:6,599/-
 Q-Mobile A5 Rs:10,500/-

PRICE
Q-Mobile phones are generally sold at all established
mobile phone dealership although they are also sold
at other retailers and other electrical suppliers. As
this will encourage younger consumer to buy them.

PLACE
 Direct Selling
Advertising On T.V Radio
Personal Selling
Different Offers
Motivating The Channels
Gifts who purchase Q-Mobile

PROMOTION
PEST ANALYSIS
  Tax policy
 Employment Laws
 Trade Restriction
 Political Stability
Political Factor
 Economic Growth
 Exchange Rate
 Inflation Rate

Economic Factor

Political & Economical Factors

  Population Growth Rate
 Age Distribution
 Career Attitudes
 Emphasis On Safety
Social Factor
 Lower Barriers To Entry
 Reduce Minimum
Efficient Production
Level.
 Influence Outsourcing
Decision
Technology Factor

Social & Technology Factors

SWOT ANALYSIS
  User Friendly

 Long Time Battery

 Brand Availability

 Extra Accessories

 Wide Model Range

STRENGTHS
  Technical Weakness

 Small Users

 No Information In
Rural Areas

 No Awareness

 Physiological Matters

WEAKNESS
 Lead In The Market

 Smart Phones
(Android)

OPPORTUNITIES
  Local Competitors

 Price War

 High End Consumer

(HTC, APPLE)

 Uncertainty in the
Economic Condition in
Pakistan
THREATS
 Improve the
Software
Quality

Recommendatio
n

Provide frequency Increases Its

Programs More & Market Share
More

RECOMMENDATION
QUESTIONS & ANSWERS
THANK YOU